{"id":471016,"date":"2021-04-05T14:22:01","date_gmt":"2021-04-05T18:22:01","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=471016"},"modified":"2021-04-05T14:22:01","modified_gmt":"2021-04-05T18:22:01","slug":"pure-natura-introduced-its-whole-food-supplements-from-iceland-to-major-retail-buyers-in-the-u-s","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pure-natura-introduced-its-whole-food-supplements-from-iceland-to-major-retail-buyers-in-the-u-s\/","title":{"rendered":"Pure Natura Introduced its Whole-Food Supplements from Iceland to Major Retail Buyers in the U.S."},"content":{"rendered":"

\nPure Natura\u2019s Supplements Harken Back to Healthy Diet of Our Ancestors
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PALM BEACH, FL, April 05, 2021 (GLOBE NEWSWIRE) — Pure Natura\u00a0introduced its whole-food supplements, already on sale at Amazon.com,\u00a0to retail buyers from large and small chains who took part in last month\u2019s ECRM\u2019s <\/a>\u201cHealthy Living, Vitamin, and Nutrition Program.\u201d\u00a0<\/p>\n

\u201cOur representatives promoted the health benefits of our four flagship whole-food supplements,\u201d\u00a0said Hildur Magnusdottir, CEO of Pure Natura, which markets freeze-dried whole-food supplements made from Icelandic free-roaming lamb. \u201cECRM enabled us to meet with 50 retail buyers in less than a week. This is a great start to our U.S. product roll-out.\u201d<\/p>\n

ECRM, an acronym for Efficient Collaborative Retail Marketing, is the retail industry\u2019s version of speed dating, which brings buyers and new brands and products together for private one-on-one meetings. Buyers\u00a0attending\u00a0the ECRM event represented\u00a0regional and national food, drug and mass health chains.<\/p>\n

\u201cWe have already placed our whole food supplements on Amazon,\u201d Magnusdottir said. \u201cWe will continue seeking out high-quality health and wellness site, but now we are also talking to major retail outlets in the U.S.\u201d<\/p>\n

Magnusdottir said people don\u2019t realize the many health benefits of the diet their ancestors ate. Generations ago, organ meat was a staple in people\u2019s diets compared to muscle meat that is popular today.<\/p>\n

\u201cQuite simply, organ meat is more nutritious than muscle meat,\u201d Magnusdottir said. \u201cWe packed the nutrition of yesteryear into easy-to-take capsules.\u201d<\/p>\n

In contrast to other whole food supplements that use bovine or cattle, Pure Natura\u00a0is the only whole-food supplement that uses Icelandic free-roaming lamb and wild-harvested herbs. The lambs are free from growth-promoting antibiotics and growth hormones.<\/p>\n

Amazon now carries the following Pure Natura products:<\/p>\n