{"id":470717,"date":"2021-04-05T08:04:27","date_gmt":"2021-04-05T12:04:27","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=470717"},"modified":"2021-04-05T08:04:27","modified_gmt":"2021-04-05T12:04:27","slug":"avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/","title":{"rendered":"Avient Highlights Sustainable Solutions to Enable Post Consumer Recycled (PCR) Content in Packaging"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">CLEVELAND<\/span>, <span class=\"xn-chron\">April 5, 2021<\/span> \/PRNewswire\/ &#8212; Consumers are demanding improved sustainability in the products they buy and from the companies who make those products.\u00a0 Those sustainability demands also extend to the product packaging, and Avient Corporation (NYSE: AVNT) continues to launch material solutions that are meeting the challenge.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1200616\/Avient_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1200616\/Avient_Logo.jpg\" title=\"(PRNewsfoto\/Avient Corporation)\" alt=\"(PRNewsfoto\/Avient Corporation)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;The interest and activity for our sustainable solutions used in packaging has never been higher,&#8221; said <span class=\"xn-person\">Walter Ripple<\/span>, Vice President of Sustainability, Avient.\u00a0 &#8220;Brand owners for all types of consumer products are setting sustainability goals to increase the amount of post-consumer recycled content (PCR) used in their packaging and improve the recyclability of that packaging at end of use.\u00a0 Avient&#8217;s innovation enables both.&#8221;<\/p>\n<p>Most large consumer packaged goods (CPG) companies have made commitments to increasing recycled content up to 100%. In response, Avient has formulated unique materials that are helping these companies meet those ambitious sustainability targets. Recent Avient innovations have included:<\/p>\n<ul type=\"disc\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3117789-1&amp;h=2358262978&amp;u=https%3A%2F%2Fwww.avient.com%2Fproducts%2Fpolymer-colorants%2Fsolid-color-masterbatches%2Frejoin-pcr-masterbatch-polyolefins&amp;a=Rejoin%E2%84%A2+PCR+Masterbatch\" rel=\"nofollow noopener noreferrer\">Rejoin\u2122 PCR Masterbatch<\/a>\u00a0colorants for polyolefin packaging applications, launched earlier this year, are made with post-consumer recycled (PCR) polyolefin as a carrier resin. This material was developed in response to growing customer demand and is already being utilized in one of the world&#8217;s largest CPG companies to achieve 100% PCR packaging on multiple personal care product lines. <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3117789-1&amp;h=3192004156&amp;u=https%3A%2F%2Fwww.avient.com%2Fproducts%2Fpolymer-additives%2Fclarifier-and-toner-additives%2Fcolormatrix-optica-toners-pet-0&amp;a=ColorMatrix%E2%84%A2+Optica%E2%84%A2+Toners+%26+Colors\" rel=\"nofollow noopener noreferrer\">ColorMatrix\u2122 Optica\u2122 Toners &amp; Colors<\/a>, when added to PET and recycled PET (rPET) materials, correct and reduce the color variations and yellowing that occurs during the recycling process. Formulations also improve downstream manufacturing and reduce costs for converters, bottle blowers, and ultimately, CPG companies. <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3117789-1&amp;h=2351159573&amp;u=https%3A%2F%2Fwww.avient.com%2Fproducts%2Fpolymer-additives%2Fprocessing-enhancement-additives%2Fcolormatrix-reprize-iv-builder-pet&amp;a=ColorMatrix%E2%84%A2+rePrize%E2%84%A2+IV+Builder\" rel=\"nofollow noopener noreferrer\">ColorMatrix\u2122 rePrize\u2122 IV Builder<\/a>\u00a0is a patented, liquid additive for the manufacture of rPET that increases the quality and performance of the recycled material, while reducing the energy needed to produce it. This results in the ability to increase recycled content without sacrificing packaging performance.<\/li>\n<\/ul>\n<p>&#8220;The ability to use recycled content is a priority for our customers and for our world,&#8221; Mr. Ripple said.\u00a0 &#8220;We are proud to utilize our material science expertise to advance more widespread adoption of PCR usage and contribute to creating a truly circular economy.&#8221; <\/p>\n<p>This is the first in a series of communications that will highlight the many ways that Avient is enabling customers&#8217; sustainability goals through the company&#8217;s expanding sustainable solutions portfolio of products and services.\u00a0 Future topics will include other timely focus areas, such as formulating with bio-based materials, lightweighting and improving recyclability. <\/p>\n<p>\n        <b>About Avient<\/b>\n      <\/p>\n<p>Avient Corporation (NYSE: AVNT), with 2020 pro forma revenues of <span class=\"xn-money\">$3.8 billion<\/span>, provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:<\/p>\n<ul type=\"disc\">\n<li>Barrier technologies that preserve the shelf-life and quality of food, beverages, medicine and other perishable goods through high-performance materials that require less plastic <\/li>\n<li>Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation <\/li>\n<li>Breakthrough technologies that minimize wastewater and improve the recyclability of materials and packaging across a spectrum of end uses<\/li>\n<\/ul>\n<p>Avient employs approximately 8,400 associates and is certified ACC Responsible Care\u00ae, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work\u00ae.\u00a0 For more information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3117789-1&amp;h=365090328&amp;u=http%3A%2F%2Fwww.avient.com%2F&amp;a=www.avient.com\" rel=\"nofollow noopener noreferrer\">www.avient.com<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CL31040&amp;sd=2021-04-05\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging-301261578.html\">http:\/\/www.prnewswire.com\/news-releases\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging-301261578.html<\/a><\/p>\n<p>SOURCE  Avient Corporation<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CL31040&amp;Transmission_Id=202104050800PR_NEWS_USPR_____CL31040&amp;DateId=20210405\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire CLEVELAND, April 5, 2021 \/PRNewswire\/ &#8212; Consumers are demanding improved sustainability in the products they buy and from the companies who make those products.\u00a0 Those sustainability demands also extend to the product packaging, and Avient Corporation (NYSE: AVNT) continues to launch material solutions that are meeting the challenge. &#8220;The interest and activity for our sustainable solutions used in packaging has never been higher,&#8221; said Walter Ripple, Vice President of Sustainability, Avient.\u00a0 &#8220;Brand owners for all types of consumer products are setting sustainability goals to increase the amount of post-consumer recycled content (PCR) used in their packaging and improve the recyclability of that packaging at end of use.\u00a0 Avient&#8217;s innovation enables both.&#8221; Most large consumer packaged goods (CPG) companies &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Avient Highlights Sustainable Solutions to Enable Post Consumer Recycled (PCR) Content in Packaging&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-470717","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/","og_locale":"en_US","og_type":"article","og_title":"Avient Highlights Sustainable Solutions to Enable Post Consumer Recycled (PCR) Content in Packaging - Market Newsdesk","og_description":"PR Newswire CLEVELAND, April 5, 2021 \/PRNewswire\/ &#8212; Consumers are demanding improved sustainability in the products they buy and from the companies who make those products.\u00a0 Those sustainability demands also extend to the product packaging, and Avient Corporation (NYSE: AVNT) continues to launch material solutions that are meeting the challenge. &#8220;The interest and activity for our sustainable solutions used in packaging has never been higher,&#8221; said Walter Ripple, Vice President of Sustainability, Avient.\u00a0 &#8220;Brand owners for all types of consumer products are setting sustainability goals to increase the amount of post-consumer recycled content (PCR) used in their packaging and improve the recyclability of that packaging at end of use.\u00a0 Avient&#8217;s innovation enables both.&#8221; Most large consumer packaged goods (CPG) companies &hellip; Continue reading \"Avient Highlights Sustainable Solutions to Enable Post Consumer Recycled (PCR) Content in Packaging\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-05T12:04:27+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1200616\/Avient_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Avient Highlights Sustainable Solutions to Enable Post Consumer Recycled (PCR) Content in Packaging","datePublished":"2021-04-05T12:04:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/"},"wordCount":550,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1200616\/Avient_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging\/","name":"Avient Highlights Sustainable Solutions to Enable Post Consumer Recycled (PCR) Content in Packaging - 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