{"id":470605,"date":"2021-04-05T07:33:24","date_gmt":"2021-04-05T11:33:24","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=470605"},"modified":"2021-04-05T07:33:24","modified_gmt":"2021-04-05T11:33:24","slug":"draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/","title":{"rendered":"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">BOSTON, April  05, 2021  (GLOBE NEWSWIRE) &#8212; DraftKings Inc. (Nasdaq: DKNG) today announced that it has acquired Blue Ribbon Software Ltd., a Tel Aviv-based leading global jackpot and gamification company (\u201cBlueRibbon\u201d) that provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions. DraftKings will now be able to enhance the customer experience by integrating BlueRibbon\u2019s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings\u2019 various product offerings.<\/p>\n<p>\u201cIntegrating BlueRibbon\u2019s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,\u201d said Paul Liberman, DraftKings co-founder and President, Global Technology and Product. \u201cThe team at BlueRibbon brings technical and gamification expertise and broad industry experience to\u00a0DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage customers in new ways.\u201d<\/p>\n<p>BlueRibbon was founded in 2017 by CEO Amir Askarov and CMO Dan Fischer, veterans of the iGaming industry with decades of experience working within regulated markets. Askarov and Fischer, together with Idan Fridman as CTO, led BlueRibbon\u2019s development of jackpot technology that can be applied to any vertical, game or content. Customers are able to enjoy a seamless experience as they play the jackpots, offering a new layer of excitement and anticipation during gameplay.<\/p>\n<p>\u201cWe created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and iGaming industries with unique and innovative marketing platform,\u201d said Askarov. \u201cJoining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team.\u201d<\/p>\n<p>DraftKings intends to fully integrate BlueRibbon\u2019s leadership and current employee base, located in Tel Aviv, into its global workforce. In addition, DraftKings intends to increase its hiring in its Tel Aviv office.<\/p>\n<p>DraftKings is live with mobile and\/or retail sports betting in 14 U.S. states, more than any other operator, and recently announced the acquisition of VSiN, a multi-platform broadcasting and content company delivering trusted sports betting news, analysis, and data to U.S. sports bettors.<\/p>\n<p><strong>About DraftKings<\/strong><\/p>\n<p>DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators in 17 countries. DraftKings\u2019 Sportsbook is live with mobile and\/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings\u2019 daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform broadcast and content company. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong><br \/>\n        <br \/>Certain statements made in this release are \u201cforward looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the United States Private Securities Litigation Reform Act of 1995, as amended. When used in this press release, the words \u201cestimates,\u201d \u201cprojected,\u201d \u201cexpects,\u201d \u201canticipates,\u201d \u201cforecasts,\u201d \u201cplans,\u201d \u201cintends,\u201d \u201cbelieves,\u201d \u201cseeks,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cfuture,\u201d \u201cpropose\u201d and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings\u2019 control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings\u2019 Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VpSQowxW7FF95-qRe3jRCbSUeyJ3XpN0hJqfWdNsnNYlibD7vys4GYBE9dS3GUEKp2COPzOJ_4EeFy-LU9jsouAeND8CmbL1Tm67yaML47c=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>media@draftkings.com<\/u><br \/>\n        <\/a><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kJz0C62s2EXLg_ba5ZurVAAKKAmx55-edyd_3M343J8SsKWyxOMrCahXtPIiVshGODIboz4L0oOC3VgjEITuhri-2AYWDkF6RBcbvc7spUo=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>@DraftKingsNews<\/u><br \/>\n        <\/a>\n      <\/p>\n<p>\n        <strong>Investor Contact<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Us-PYhgNYrl7PvUDMEGWdw8U2VNXhJrPbWc-iAoBmyJITWcE7fx9BkAz50PCiABT_n_ohSWKf5Q_EjW7Q6oYRV4kLUUKwJb4BL6IhNiF2xY=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">investors@draftkings.com<\/a>\n      <\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMTIwNiM0MTA1MDg0IzIxODIwMDI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/ff267c76-50e3-49f0-9e74-777f52c384a5\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BOSTON, April 05, 2021 (GLOBE NEWSWIRE) &#8212; DraftKings Inc. (Nasdaq: DKNG) today announced that it has acquired Blue Ribbon Software Ltd., a Tel Aviv-based leading global jackpot and gamification company (\u201cBlueRibbon\u201d) that provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions. DraftKings will now be able to enhance the customer experience by integrating BlueRibbon\u2019s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings\u2019 various product offerings. \u201cIntegrating BlueRibbon\u2019s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,\u201d said Paul Liberman, DraftKings co-founder and President, Global Technology and Product. \u201cThe team at BlueRibbon brings technical and gamification &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-470605","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BOSTON, April 05, 2021 (GLOBE NEWSWIRE) &#8212; DraftKings Inc. (Nasdaq: DKNG) today announced that it has acquired Blue Ribbon Software Ltd., a Tel Aviv-based leading global jackpot and gamification company (\u201cBlueRibbon\u201d) that provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions. DraftKings will now be able to enhance the customer experience by integrating BlueRibbon\u2019s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings\u2019 various product offerings. \u201cIntegrating BlueRibbon\u2019s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,\u201d said Paul Liberman, DraftKings co-founder and President, Global Technology and Product. \u201cThe team at BlueRibbon brings technical and gamification &hellip; Continue reading &quot;DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-05T11:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMTIwNiM0MTA1MDg0IzIxODIwMDI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company\",\"datePublished\":\"2021-04-05T11:33:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\\\/\"},\"wordCount\":740,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxMTIwNiM0MTA1MDg0IzIxODIwMDI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\\\/\",\"name\":\"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company - 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(Nasdaq: DKNG) today announced that it has acquired Blue Ribbon Software Ltd., a Tel Aviv-based leading global jackpot and gamification company (\u201cBlueRibbon\u201d) that provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions. DraftKings will now be able to enhance the customer experience by integrating BlueRibbon\u2019s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings\u2019 various product offerings. \u201cIntegrating BlueRibbon\u2019s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,\u201d said Paul Liberman, DraftKings co-founder and President, Global Technology and Product. \u201cThe team at BlueRibbon brings technical and gamification &hellip; Continue reading \"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-05T11:33:24+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMTIwNiM0MTA1MDg0IzIxODIwMDI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company","datePublished":"2021-04-05T11:33:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/"},"wordCount":740,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMTIwNiM0MTA1MDg0IzIxODIwMDI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/draftkings-acquires-blueribbon-tel-aviv-based-leading-global-jackpot-and-gamification-company\/","name":"DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company - 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