{"id":470053,"date":"2021-04-01T15:56:55","date_gmt":"2021-04-01T19:56:55","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=470053"},"modified":"2021-04-01T15:56:55","modified_gmt":"2021-04-01T19:56:55","slug":"smirnoff-red-white-berry-is-ready-for-the-best-summer-ever-are-you","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/smirnoff-red-white-berry-is-ready-for-the-best-summer-ever-are-you\/","title":{"rendered":"Smirnoff Red, White & Berry Is Ready For The Best Summer Ever – Are You?"},"content":{"rendered":"
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THE ICONIC PRODUCT LINE IS BACK TO KICK OFF THE WARMER MONTHS AND WANTS TO BRING FANS (21+) 2,021 OF THE MOST EPIC TRIPS**, DREAM EXPERIENCES AND OTHER PRIZES!<\/h2>\n

To enhance the celebration, Smirnoff will roll out a new addition to the flavorful family – Smirnoff Ice SMASH Red, White & Berry – and enlist a star-studded line up of celebrity friends to help out, including TV Favorite Anthony Anderson<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, April 1, 2021<\/span> \/PRNewswire\/ —\u00a0America! Remember those big summer dreams you had last year? You know, the ones you had to pack WAAAY back in the closet? Well, it’s time to bring ’em back! Say it with us: this is going to be the BEST. SUMMER. EVER. After the year we’ve had, we deserve it! That’s why Smirnoff Red, White & Berry<\/b> is teaming up with\u00a0actor, comedian, and game show host, Anthony Anderson<\/span><\/b>, and some other special guests, to give away 2,021 of the best summers ever with epic trips** and dream experiences as part of the brand’s new summer-long “Smirnoff Summer of 2,021 Dreams” Promotion. <\/b><\/p>\n

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Experience the interactive Multichannel News Release here: https:\/\/www.multivu.com\/players\/English\/8873551-smirnoff-red-white-and-berry-smirnoff-summer-of-2021-dreams-giveaway-with-anthony-anderson<\/a><\/span><\/p>\n

The Summer of 2,201 Dreams giveaway isn’t the only big news, Smirnoff is also unveiling a new addition to the Red, White & Berry lineup – NEW Smirnoff Ice SMASH Red, White & Berry<\/b> – a premium malt beverage that delivers the same delicious flavor combination of cherry, citrus and blue raspberry in an easy to grab and go format, perfect for a poolside hangout or BBQ season. At 8% ABV and 100% full flavor, the new SMASH offering joins the Red, White & Berry family, which already includes last year’s successful zero sugar Red, White and Berry seltzer, a flavored spirit and an Ice option. Now, there’s something that everyone can enjoy while living their best life this summer!<\/p>\n

“I think it’s safe to say we’re all happy to put 2020 in the rearview mirror,” said Jennifer Holiday Hudson<\/span><\/b>, Smirnoff Trademark North America Brand Leader<\/b>. “Because so many people had to put their plans on hold last year, we really wanted to help bring fun back this summer and safely give people experiences they’ve been dreaming about. What better way to do that than with the return of Smirnoff Red, White & Berry, bigger and better than ever.” <\/p>\n

Beginning today through August 15<\/span>, 2021\u2021\u00a0anyone 21+ across the continental 48 states in the U.S. can go to www.Smirnoff.com\/2021Dreams<\/a> and tell us how you want to live your best life this summer for a chance to win one of 2,021 dreams. In the spirit of inclusivity and democratizing good times for everyone, there will be a variety of prizes ranging from once-in-a-lifetime experiences to everyday summer essentials. From tricked out campers, to epic trips**, to custom experiences to novelty serving trays and one-of-a-kind Smirnoff swag\u2020, your summer has never had this much flavor. <\/p>\n

“This is my first campaign as part of the Smirnoff family and to know we’re going this big at the start, I can only imagine the things we will be able to celebrate together,” said<\/b>Smirnoff partner Anthony Anderson<\/span><\/b>. “To be a part of giving away 2,021 dreams, trips, experiences, swag \u2013 you name it \u2013 feels good. I missed my friends and family too last year and look forward to enjoying some good times safely. Make sure you grab some Smirnoff Red, White & Berry and enter the Smirnoff Summer of 2,021 Dreams!”\u00a0 <\/p>\n

Prizes will be awarded throughout the summer months via both a contest and a sweepstakes, starting with Smirnoff giving three lucky winners their very own custom designed campers in time for Memorial Day Weekend. Set up in three unique, picturesque locations, the campers will be decked out with what the winners need to take their dreams on the road this summer. But the fun doesn’t stop there! At each location, our lucky winner may receive the keys to their new mobile digs in a special prize award ceremony and you never know who will show up. <\/p>\n

Details to be confirmed but Smirnoff will work with a variety of its famous friends to enhance the following contest prizes:<\/p>\n