NEW YORK–(BUSINESS WIRE<\/a>)– \nJetBlue views robust oversight of key ESG issues as good for business and in generating long-term value, and recognizes that customers expect clean, efficient, and affordable travel. That\u2019s why JetBlue is helping lead the path in sustainable aviation. In 2020, JetBlue became the first U.S. airline to achieve carbon neutrality for all domestic flying, today primarily through carbon offsets while the industry builds up lower-carbon technologies to reduce direct emissions.\n<\/p>\n \n\u201cOur vision is to lead the way to a lower-carbon future for aviation. To get there, we are focused on innovations that offer meaningful reductions in emissions \u2013 and are setting clear targets along the way,\u201d said Joanna Geraghty, president and chief operating officer, JetBlue<\/b>. \u201cWe\u2019re facing climate change head on and are seeking opportunities to reduce natural resource consumption, such as increasing use of renewable energy and minimizing waste produced.\u201d\n<\/p>\n \nWhile ESG is part of JetBlue\u2019s business strategy, programs encouraging individuals to lessen their environmental impact remain a pillar of JetBlue For Good, the airline\u2019s platform for social impact and corporate responsibility. Each April, JetBlue hosts its annual GreenUp<\/a> campaign dedicated to bettering the communities it serves and help create a cleaner earth for future generations. This Earth Month, JetBlue is partnering with EARTHDAY.ORG, whose mission is to diversify, educate and activate the environmental movement worldwide, for the Great Global Cleanup highlighting volunteer opportunities throughout the airline\u2019s network.\n<\/p>\n JetBlue Launches New ESG Targets <\/b><\/p>\n Environmental<\/i><\/p>\n \nCarbon neutrality is just one way JetBlue is preparing for a changing climate and ensuring a more sustainable business for its crewmembers, customers, shareholders and communities. JetBlue\u2019s carbon reduction efforts focuses on decreasing emissions through fuel-efficient operations, aircraft, and usage of sustainable aviation fuels. JetBlue is setting clear targets to chart a path toward net zero.\n<\/p>\n Reduce emissions with carbon offsets: <\/b><\/p>\n Reduce direct emissions: <\/b><\/p>\n Increase usage of sustainable energy: <\/b><\/p>\n Reduce waste: <\/b><\/p>\n Social<\/i><\/p>\n \nCrewmember feedback and societal demands were part of the impetus for JetBlue to reexamine its relationships with crewmembers, business partners, customers, and the communities it serves. This included an evolution of its diversity, equity and inclusion (DEI) strategy, which now concentrates on three areas: people, sourcing and brand.\n<\/p>\n \nThis year JetBlue\u2019s senior leaders tied to their 2021-2023 long-term incentive plan (LTIP) compensation to key ESG metrics. An ESG Index was developed that measures leadership payouts based on percent reduction in company emissions per ASM, volume of sustainable aviation fuel used, spend toward underrepresented business partners, long-term efforts to engage and work with minority and women owned businesses (MWBE), and a more diverse slate of officers and directors.\n<\/p>\n \n\u201cJetBlue\u2019s reinforced DEI strategy includes an increased investment in crewmembers\u2019 development, retention and growth, focusing on a more inclusive workplace that drives better decision-making and innovation, said Robin Hayes, chief executive officer, JetBlue<\/b>. \u201cWe\u2019re mobilizing our senior leadership team to create a more equitable workplace that better reflects the diverse communities we serve in all aspects of our airline. To ensure our success and strengthen shareholder value, ESG metrics will be tied to compensation and goals for JetBlue\u2019s officers and directors.\u201d<\/i><\/p>\n Leadership diversity:<\/b><\/p>\n Business partner engagement:<\/b><\/p>\n Governance <\/i><\/p>\n \nOversight of material ESG risks and opportunities at JetBlue starts with its board of directors. In 2020, JetBlue\u2019s board established a dedicated ESG subcommittee to manage and address key environmental and social issues, including identifying, monitoring, and mitigating climate-related risks and opportunities.\n<\/p>\n Board ESG Oversight:<\/b><\/p>\n Board ESG Fluency:<\/b><\/p>\n Executive Compensation:<\/b><\/p>\n JetBlue For Good\u2019s Annual GreenUp Initiative Partners with EARTHDAY.ORG:<\/b><\/p>\n \nFrom April 1 \u2013 30, 2021, customers and crewmembers are encouraged to visit jetbluegreenup.com<\/a>, where they can enter the GreenUp sweepstakes (a.) for a chance to win a variety of carbon-neutral JetBlue prizes including one pair of roundtrip Mint tickets, JetBlue Vacations packages or JetBlue flight certificates. All carbon emissions for air travel awarded will be offset by JetBlue. Participants can receive additional entries in the sweepstakes by reviewing eco-friendly fun facts at jetbluegreenup.com<\/a> and signing up for the EARTHDAY.ORG newsletter or participating in EARTHDAY.ORG\u2019s Great Global Clean Up.\n<\/p>\n \n\u201cPlastics and other pollution are destroying our communities, our drinking water systems, and our oceans, said Kathleen Rogers, EARTHDAY.ORG<\/a><\/span> President.<\/i> \u201cWhether it\u2019s a lot or a little, every piece of plastic and other waste materials that we remove from our beaches, our rivers, our hiking trails, and our parks makes a difference. Thank you to JetBlue for joining our efforts to restore our natural and urban landscapes.\u201d\n<\/p>\n \n\u201cWe\u2019re focused on reducing our environmental impact all year long. Earth Month serves as a great reminder that we can all lessen our individual impact, whether it\u2019s preserving local natural spaces or participating in a global clean-up event. Our annual GreenUp campaign is one way we\u2019re encouraging our customers and crewmembers to take steps in their daily lives, while we as an airline work on our own footprint,\u201d continued Geraghty.<\/b><\/p>\n About JetBlue Airways<\/b><\/p>\n \nJetBlue is New York’s Hometown Airline\u00ae, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers across the U.S, Caribbean, and Latin America. For more information, visit jetblue.com<\/a>.\n<\/p>\n
\nJetBlue (Nasdaq: JBLU) today announced an ambitious and comprehensive set of short and medium term ESG targets to achieve net zero carbon emissions for its airline operations by 2040, increase usage of renewable energy, significantly increase diverse representation in its leadership ranks, hold business partners accountable for sustainable business practices, and more. This Earth Month, JetBlue is accelerating its commitment to take critical and measurable steps toward reducing its contribution to climate change.\n<\/p>\n\n
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