{"id":469874,"date":"2021-04-01T10:29:49","date_gmt":"2021-04-01T14:29:49","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=469874"},"modified":"2021-04-01T10:29:49","modified_gmt":"2021-04-01T14:29:49","slug":"dickeys-barbecue-pit-launches-first-virtual-brand-wing-boss","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dickeys-barbecue-pit-launches-first-virtual-brand-wing-boss\/","title":{"rendered":"Dickey\u2019s Barbecue Pit Launches First Virtual Brand \u2013 Wing Boss"},"content":{"rendered":"

\nTexas-style barbecue restaurant debuts delivery-only concept featuring chicken tenders and pit-smoked wings as additional revenue stream for franchisees
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DALLAS, April 01, 2021 (GLOBE NEWSWIRE) — No one does pit-smoked wings like Dickey\u2019s Barbecue Pit<\/a>, which is why the world\u2019s largest barbecue concept recently launched Wing Boss<\/a>, the brand\u2019s first-ever virtual concept starring pit-smoked wings.\u00a0<\/p>\n

Wing Boss first launched at the original Dickey\u2019s location in Dallas, Texas, and has since expanded to over 40 restaurants with continued growth month-over-month. Serving as a new revenue stream for franchisees, Wing Boss will debut in 20 additional locations throughout April with more locations in the works. Since introducing the virtual concept, Dickey\u2019s has seen an incremental increase in profits of over 1%.\u00a0<\/p>\n

\u201cWing Boss not only makes our pit-smoked wings and tenders more accessible, it\u2019s also an innovative business model built to cater to today\u2019s times,\u201d said Laura Rea Dickey, CEO of Dickey\u2019s Barbecue Restaurants, Inc.<\/a> \u201cAs a family-owned company, we are always looking for ways to support our Owner\/Operators and Wing Boss creates an additional opportunity to expand their earning potential and capitalize on the delivery trend of today\u2019s convenience-minded consumers. Due to the uniqueness that smoked chicken brings to the category, we are continuing to invest in the brand and scale it across all of our locations. Our continued innovation plays a huge role in our brand\u2019s rapid growth and we have no plans of slowing down.\u201d\u00a0<\/p>\n

Available in Group Packs, Combos or By The Piece, wing fans can sink their teeth into bone-in or boneless cluckers that are pit-smoked over hickory wood. Dickey\u2019s sources its barbecue meats with no B.S. (bad stuff) so the chicken is humanely raised without added hormones. Of course, as a Dickey\u2019s family brand, Wing Boss offers a wide variety of dry rubs and saucabilities, including Atomic, Sweet Chili, Barbecue Dry Spice, Buffalo Mild, Buffalo Hot, Original Barbecue, Sweet Barbecue, Cajun Spice, Lemon Pepper, Spicy Korean, Texas Hot Sauce and Garlic Parmesan.\u00a0<\/p>\n

For tender fans, Wing Boss\u2019 menu features breaded chicken strips served with a choice of sauce. Customers can also add on Seasoned Hand-Cut Fries, Cajun Fries, Cheese Fries, Buffalo Ranch Fries, Coleslaw, Mac And Cheese, Veggie Sticks and Buttery Texas Toast. And for something sweet, throw in a Chocolate Chunk Cookie, Blondie Brownie or Pecan Pie Slice.\u00a0<\/p>\n

These mouthwatering menu items are available for delivery through UberEats, GrubHub and DoorDash. For more information, visit wingboss.com<\/a>.\u00a0<\/p>\n

For more information about franchise opportunities,\u00a0visit franchise.dickeys.com<\/a>.<\/p>\n

\n About Dickey\u2019s Barbecue Restaurants, Inc. <\/strong>\n <\/p>\n

Dickey’s Barbecue Restaurants, Inc., the world\u2019s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey\u2019s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.\u2122 At Dickey\u2019s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey\u2019s proudly believes there\u2019s no shortcut to true barbecue and it\u2019s why they never say bbq<\/a>. The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with ‘No B.S. (Bad Stuff)’ included. The fast-casual concept has expanded worldwide with two international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickey\u2019s won first place on Fast Casual\u2019s<\/em> \u201cTop 100 Movers and Shakers\u201d list and was named a Top 500 Franchise<\/a> by Entrepreneur<\/em> in 2018. Dickey’s Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine<\/em> and Nation\u2019s Restaurant News<\/em>.<\/p>\n

To learn more, follow Dickey\u2019s Franchise on Facebook<\/a>, Instagram<\/a> and Twitter<\/a>. Download the Dickey\u2019s Barbecue Pit app<\/a> from the Apple App Store<\/a> or Google Play<\/a>.\u00a0<\/p>\n

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