{"id":469872,"date":"2021-04-01T10:23:19","date_gmt":"2021-04-01T14:23:19","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=469872"},"modified":"2021-04-01T10:23:19","modified_gmt":"2021-04-01T14:23:19","slug":"the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/","title":{"rendered":"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection"},"content":{"rendered":"<h2>\nThe RealReal ReCollection 01 Gives New Life to Damaged Pieces from A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">SAN FRANCISCO, April  01, 2021  (GLOBE NEWSWIRE) &#8212; Today, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kAx32xge2_zdTKSX5oJo1k_GsgUgzeNfBy7UDAgE5er4RiLZ7l_8nT58-FnIskp8gWvfSi_287AsEOaimcGSAw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>The RealReal<\/u><\/a> (Nasdaq: REAL)\u2014the world\u2019s largest online marketplace for authenticated, resale luxury goods\u2014kicked off Earth Month by launching the first collection from its new upcycling program, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bNzwXR5jIbrwcFSZ3W8Y4p5CDzJUg0SlDQ2FbUj9ieDjr_03tpkkhVRV95QPW3Gu9-AZAuXQxi5Eb_rnZMJi03N_aaoeW6tVjvZlQkDB_EerU_auXWyjccUf_0Y_w4uJ\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>ReCollection<\/u><\/a>. The collection brings together a diverse group of luxury brands to collectively promote the importance of creating an afterlife for clothing. Created in partnership with <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fKbFEp9tuoRtmBW3ohXh5zir2U8WVyDVKrmdx6NimuD5hI7MXVw56n2JW8f0Qr8u_ekYfZhafe6BLLu-Gz7QYA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>A-COLD-WALL*<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=shIeQg286XjBVMQ1h5Ui_3OQy0E32uHm619Mk78-G1G6T3P1YqY5I3HhcwGZ5XyRFpuUQ4EqskTc3nLDxdA58w==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Balenciaga<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=i5aeD02eszORWNBHECW_3-TfGnAvSfFgIhLFaKGFTWbzjYx6PEYjing7NVvGmYHJD3fD4c_ie3fvNt00XkbD4aTqX0FB5Esm4sg2DyhVF24=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Dries Van Noten<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WMLASJF4oASBD0HidcxgQ4cKo-bfKhuGkdXjJs6JPvALQRGKNKYrpf-KKsy9SRlkgAnmkpWhklwcmA7JeQECvA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Jacquemus<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7cFYipiYPeEdgNIeuGxnYiifQ68ARLjeBq7S2Mm_vCuqd7uKvQtOM5r2gUcALlYgejrdKPE6D2NwQYfbngM6lw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Simone Rocha<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Z5t6FOyhq2httz1irkaiNODqoUCqhKcMLlWZ8EoYHonVg3Wt38NAsEGWUHVDtINMSoaJ5VcpyxYfIeeind83FdNdNfUlIjXm8SRCKhMEf_k=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Stella McCartney<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6zqjKf2PmyWLcvGAV_bIOiG91JbkrhHfC5swdGVNRnRUIyhXCunFMndf5sZGlWl9NhUU3KyGqbvhuFXFtORYLA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Ulla Johnson<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bWjDRwVr1SNzNVZnSpcH0YMhc3ZvYjqSWknzHzqIgiZQuGNNHe8OR5qD7rafkuECU9jaSJtTX4YV2aw21a0vYTLM6ppCQ67v4uk-rAKz5QE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Zero + Maria Cornejo<\/u><\/a><strong>, <\/strong>The RealReal ReCollection 01 transforms distressed or damaged clothing into new, one-of-a-kind luxury pieces.\u00a0<\/p>\n<p>\u201cAs a designer, I think it\u2019s the biggest compliment for your designs to have an afterlife \u2013 to me, that is luxury. And I take it into consideration from the beginning of the process. The timelessness of the design, how it\u2019s made, what materials are used to produce it \u2013 it is all part of our ethos at Stella McCartney,\u201d said Stella McCartney, founder and creative director. \u201cWe invest a lot to make sure that our products are made to last rather than end up in a landfill.\u201d<\/p>\n<p>The RealReal ReCollection 01, upcycled by L.A.-based circular fashion initiative <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2eukeB12R4lL_h66dP9Vv4sNz88CNJxaREV0M0nVhSbH_QVEf0eBPu03ZveAoZ_-aK_lh4s_YJtQPU_oybVwrlMmfpf-btmmCxsMShVLXVE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Atelier &amp; Repairs<\/u><\/a>, celebrates and honors American craftsmanship by incorporating pieces of unfinished American quilts into each look to give it a new life. Each piece was created in accordance with ReCollection\u2019s high sustainability standards, including no virgin fabrications, a zero-waste process, and fair wage, made in America production.<\/p>\n<p>The ReCollection program is an expansion of The RealReal\u2019s work to keep luxury items in circulation. Building on its roots in resale, the company introduced repairs services in its retail locations to help preserve apparel, accessories, fine jewelry and watches. ReCollection extends that work to address the large volume of goods that can\u2019t live on in their current state and are at higher risk of being part of the garbage truck\u2019s worth of textiles that are landfilled or burned every second*. This upcycling program is possible because the quality and craftsmanship behind luxury goods means they can have many new lives.<\/p>\n<p>\u201cFor the past decade, The RealReal has championed the circular economy, extending the life of luxury goods through resale, repairs and now our ReCollection upcycling program,\u201d said Julie Wainwright, founder and CEO of The RealReal. \u201cTo have such a dynamic group of luxury brands join us for our first collection sends an incredibly powerful message about the importance of circularity and the opportunity we all have to support a more sustainable future for fashion. Our hope is that ReCollection will inspire people to think about the afterlife of what they own and embrace more conscious consumption.\u201d<\/p>\n<p>The RealReal ReCollection 01 features more than 50 one-of-a-kind pieces, from women\u2019s and men\u2019s ready-to-wear to accessories to quilts that are a nod to the American craftsmanship that inspired the collection. Each piece was created using items donated by the collection\u2019s eight brand partners. Prices range from $195 to $2,450, and a portion of the proceeds from the sale of each piece will be donated to <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uQ6mvOdmcHkN5z953CaJxIrouwbjRlaRgecBz3lxLuIsUHVdG5rn74WYeaKqb_tGy9X6Q9qyw6TueZO6ZNDtwlgsW1NU8HPw1dNz4BL4iVE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>One Tree Planted<\/u><\/a> to support its global reforestation work. The RealReal ReCollection 01 is available now exclusively at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HxwJxrt6PHqZYo--txfCdI5c2xhZaD1-YFKTxJ7eYrTCryCQ7BixTCELE670FdfEPM_JWa1TszY5qaVvXcTCEofavsWA6O12JL26C6VVwwUqMrgPW1WWWktpcIOdMb9J\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>therealreal.com\/recollection01<\/u><\/a>.\u00a0<\/p>\n<p>\n        <em>*Source: \u201c<\/em><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Lb1IGrI_GWFHx0COUD-i66L96Bz4252QfE_k5QIYnVxpBZcEBgZkXseGW9lG3Re4R4nXCC1mAgA9V-TSh3mGN3cBdfjef80APTumfU2ZV9Opiq6enlORzZJsFqOUZBGFqC81Nop8kP8-Z2Jnk_JQpoQEbytgd1Qew2ekSW53WgHIHFYfAtS22DIpvZXyCcUxP-40QJi9Bz77Zgcom3aUooBPHQBSqGmNio1IYIvVngU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <em><br \/>\n            <u>A new textiles economy: Redesigning fashion&#8217;s future<\/u><br \/>\n          <\/em><br \/>\n        <\/a><br \/>\n        <em>\u201d by the Ellen MacArthur Foundation<\/em>\n      <\/p>\n<p>\n        <strong>About The RealReal Inc.<\/strong><br \/>\n        <br \/>The RealReal is the world\u2019s largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories\u2014including women&#8217;s and men&#8217;s fashion, fine jewelry and watches, art and home\u2014in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 14 retail locations, including our nine shoppable stores, customers can sell, meet with our experts and receive free valuations.<\/p>\n<p>\n        <strong>The RealReal Press Contact:<\/strong><br \/>\n        <br \/>Megan Zamiska<br \/><u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=1ukbwaKt2a0qs5CBdMrpliwO6Ot9HB5-LK2wdCVXNv3lSFxmHsxNymdjd2mcd06P8Ts5FEbcVt82dEmW0GGzXqfiPnvv8sTGz7cDlp485BE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">pr@therealreal.com<\/a><\/u><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMDMyNSM0MTAwNzU1IzIxODM4NjM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/47cb4d66-9b8e-4b3a-ac14-406a75bb87c5\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The RealReal ReCollection 01 Gives New Life to Damaged Pieces from A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo SAN FRANCISCO, April 01, 2021 (GLOBE NEWSWIRE) &#8212; Today, The RealReal (Nasdaq: REAL)\u2014the world\u2019s largest online marketplace for authenticated, resale luxury goods\u2014kicked off Earth Month by launching the first collection from its new upcycling program, ReCollection. The collection brings together a diverse group of luxury brands to collectively promote the importance of creating an afterlife for clothing. Created in partnership with A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo, The RealReal ReCollection 01 transforms distressed or damaged clothing into new, one-of-a-kind luxury pieces.\u00a0 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-469872","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The RealReal ReCollection 01 Gives New Life to Damaged Pieces from A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo SAN FRANCISCO, April 01, 2021 (GLOBE NEWSWIRE) &#8212; Today, The RealReal (Nasdaq: REAL)\u2014the world\u2019s largest online marketplace for authenticated, resale luxury goods\u2014kicked off Earth Month by launching the first collection from its new upcycling program, ReCollection. The collection brings together a diverse group of luxury brands to collectively promote the importance of creating an afterlife for clothing. Created in partnership with A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo, The RealReal ReCollection 01 transforms distressed or damaged clothing into new, one-of-a-kind luxury pieces.\u00a0 &hellip; Continue reading &quot;The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-01T14:23:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMDMyNSM0MTAwNzU1IzIxODM4NjM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection\",\"datePublished\":\"2021-04-01T14:23:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\\\/\"},\"wordCount\":750,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxMDMyNSM0MTAwNzU1IzIxODM4NjM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\\\/\",\"name\":\"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/","og_locale":"en_US","og_type":"article","og_title":"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection - Market Newsdesk","og_description":"The RealReal ReCollection 01 Gives New Life to Damaged Pieces from A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo SAN FRANCISCO, April 01, 2021 (GLOBE NEWSWIRE) &#8212; Today, The RealReal (Nasdaq: REAL)\u2014the world\u2019s largest online marketplace for authenticated, resale luxury goods\u2014kicked off Earth Month by launching the first collection from its new upcycling program, ReCollection. The collection brings together a diverse group of luxury brands to collectively promote the importance of creating an afterlife for clothing. Created in partnership with A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo, The RealReal ReCollection 01 transforms distressed or damaged clothing into new, one-of-a-kind luxury pieces.\u00a0 &hellip; Continue reading \"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-01T14:23:19+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMDMyNSM0MTAwNzU1IzIxODM4NjM=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection","datePublished":"2021-04-01T14:23:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/"},"wordCount":750,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMDMyNSM0MTAwNzU1IzIxODM4NjM=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-partners-with-eight-luxury-brands-on-collaborative-upcycled-collection\/","name":"The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection - 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