{"id":469696,"date":"2021-04-01T08:48:18","date_gmt":"2021-04-01T12:48:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=469696"},"modified":"2021-04-01T08:48:18","modified_gmt":"2021-04-01T12:48:18","slug":"e-l-f-cosmetics-jen-atkin-e-l-f-xx-jen-atkin-beauty-collab","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-jen-atkin-e-l-f-xx-jen-atkin-beauty-collab\/","title":{"rendered":"E.L.F. Cosmetics + Jen Atkin = E.L.F. xx Jen Atkin Beauty Collab"},"content":{"rendered":"

<\/p>\n

E.L.F. Cosmetics + Jen Atkin = E.L.F. xx Jen Atkin Beauty Collab<\/span><\/b><\/p>\n

Created by the Ultimate, Self-Made Beauty Boss<\/span><\/b><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nIt\u2019s #elfmade beauty boss heaven. Beauty entrepreneur Jen Atkin, founder of Ouai Haircare and Mane Addicts, has joined forces with e.l.f. Cosmetics to create the limited edition e.l.f. xx Jen Atkin collection. Jen signs all her notes with an xx\u2014her personal expression of love and women empowerment. This must-have lineup of everyday essentials includes power-packed formulas and universal shades that combine Jen\u2019s keep-it-real, go-getter attitude with e.l.f.\u2019 s commitment to creating high quality products that are accessible for every eye, lip and face.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210401005341\/en\/<\/a><\/p>\n

\n\u201cWho better to embody our passion for being \u2018e.l.f. made\u2019 than Jen Atkin?\u201d says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. \u201cA celebrity hairstylist, social media pioneer, influencer and author, Jen uses her platforms and influence to champion success for others. Through this uplifting collection, we are thrilled to join forces and combine our like-minded vision of helping others feel like a better version of themselves.\u201d\n<\/p>\n

\n\u201cFeeling powerful in your skin gives you the power to do more. When you feel good, you have that \u2018xxtra\u2019 boost to succeed. I am obsessed with creating quality beauty products that are accessible to everyone,\u201d says Jen Atkin. \u201cAnd no one has mastered that better than e.l.f. Cosmetics.\u201d\n<\/p>\n

\nThis dream team was inspired by both e.l.f. and Jen\u2019s shared values of encouraging female empowerment and inclusivity. e.l.f. and Jen have pledged to celebrate the collection with a give-back program that will support Girls Inc. in the U.S., and The Girls\u2019 Network in the U.K. Girls Inc. is a nonprofit organization that provides educational and mentorship opportunities that lift girls up, encourage them to use their voices, and prepare them to succeed with confidence. The Girls\u2019 Network is a nonprofit organization whose mission is to inspire and empower girls from the least advantaged communities by connecting them with a mentor and a network of professional female role models.\n<\/p>\n

BE YOUR BEST E.L.F.
\n
<\/span><\/b>Success starts with (s)e.l.f. love and the new collection features all the beauty essentials needed to get your e.l.f. together! The lineup includes:\n<\/p>\n

XXtra Lip Duo. <\/b>Feel the xxtra love with these 2-in-1 lipsticks & lip liners that pack a punch of rich, matte color with a comfortable, creamy feel. There are 3 of Jen’s go-to lip shades; Bright Idea, a hot red; se.l.f.ie made Pink, a soft pink, and Be Bold Brown, a medium brown. Each lip duo is sold individually or get all 3 in the lip kit. Individual: $8\/\u00a38 Kit: $20 ($24 value)\/\u00a320 (\u00a324 value)\n<\/p>\n

Hair & Brow Pomade. <\/b>Jen\u2019s the boss of beautiful hair so it stands to reason this clear brow gel gets down to business. Formulated for every hair type and tone, it sets, defines and holds brows in place. And here\u2019s a Jen-approved multi-tasking hack\u2014use the Brow Pomade to smooth and tame fly-away hairs along the hairline. $6\/\u00a36\n<\/p>\n

The Let\u2019s e.l.f.ing Do This Face Palette. <\/b>Available in Light-Medium and Medium-Deep, this all-in-one palette helps you achieve Jen\u2019s signature effortlessly chic makeup look. The universally flattering shades include luxe eyeshadows, a cream to powder eyeliner, a sheer matte blush, a sun-kissed bronzer and a shimmering highlighter. $14\/\u00a314\n<\/p>\n

Zero Effort Liner. <\/b>Effortless eyeliner is a swipe away with this cream-to-powder eyeliner formula. This eyeliner pencil gives a smoky, diffused eyeshadow look with the ease of a pencil so you can easily swipe, smudge and smolder. Choose from Brown to Earth or Jet Set Black. $5\/\u00a35\n<\/p>\n

Mist Me? Hydrating Coconut Mist. <\/b>Moisturize skin and refresh makeup with this lightweight, <\/b>hydrating facial mist. It features an irresistible coconut fragrance, inspired by Jen\u2019s love of e.l.f.\u2019s best-selling mists. $8\/\u00a38\n<\/p>\n

Eyes Up Here Brow and Liner Kit. <\/b>Create an effortless smoky eye and brows look that stays put. The kit includes Jen\u2019s favorite Brow Pomade, Zero Effort Eyeliner in Black and a dual ended eyebrow brush. $12 ($15 value)\/\u00a312 (\u00a315 value)\n<\/p>\n

SUPPORTING GIRL POWER
\n
<\/span><\/b>\u201cOne of the reasons I wanted to collaborate with e.l.f. is they understand the importance\u2014now more than ever\u2014of giving back to the community,\u201d says Jen. To that end, e.l.f.-icianados are invited to participate in an e.l.f.-made giveback by snapping a power pose and creating their own e.l.f.-ism and then posting them on social media with the hashtag #elfmade.\n<\/p>\n

\nFor every post with #elfmade on Instagram, between April 4, 2021 and April 30, 2021, e.l.f. and Jen Atkin will donate $1 to Girls Inc., up to $25,000. e.l.f. will also be donating \u00a31 to The Girls Network, up to \u00a35,000. \u201cTeaming up with these organizations that supports \u2018girl power\u2019 means we can help budding young entrepreneurs with their ideas and dreams,\u201d Jen adds.\n<\/p>\n

\ne.l.f. xx Jen Atkin will be available exclusively on elfcosmetics.com, ulta.com and Ulta Beauty stores in the U.S., and on boots.com and in Boots stores in the UK. Join e.l.f.\u2019s Beauty Squad<\/a> loyalty program to be the first to shop the limited-edition collection on April 5. The collection will be available at Ulta.com on April 7 and goes international on April 14 at Boots stores and boots.com. It will be available in Ulta Beauty stores on April 18.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210401005341\/en\/<\/a><\/span><\/p>\n

Corporate Communications:
\n
<\/b>Melinda Fried, e.l.f. Beauty
\n
mfried@elfbeauty.com<\/a><\/p>\n

Business Media Inquiries:
\n
<\/b>Brittany Fraser, ICR, Inc.
\n
ELFPR@icrinc.com<\/a><\/p>\n

Consumer Media Inquiries:
\n
<\/b>Danielle Marmel, SHADOW
\n
danielle@weareshadow.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Women Consumer Cosmetics Retail Specialty<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

E.L.F. Cosmetics + Jen Atkin = E.L.F. xx Jen Atkin Beauty Collab Created by the Ultimate, Self-Made Beauty Boss OAKLAND, Calif.–(BUSINESS WIRE)– It\u2019s #elfmade beauty boss heaven. Beauty entrepreneur Jen Atkin, founder of Ouai Haircare and Mane Addicts, has joined forces with e.l.f. Cosmetics to create the limited edition e.l.f. xx Jen Atkin collection. Jen signs all her notes with an xx\u2014her personal expression of love and women empowerment. This must-have lineup of everyday essentials includes power-packed formulas and universal shades that combine Jen\u2019s keep-it-real, go-getter attitude with e.l.f.\u2019 s commitment to creating high quality products that are accessible for every eye, lip and face. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210401005341\/en\/ \u201cWho better to embody … <\/p>\n

Continue reading “E.L.F. Cosmetics + Jen Atkin = E.L.F. xx Jen Atkin Beauty Collab”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-469696","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nE.L.F. Cosmetics + Jen Atkin = E.L.F. xx Jen Atkin Beauty Collab - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-jen-atkin-e-l-f-xx-jen-atkin-beauty-collab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E.L.F. 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