{"id":468445,"date":"2021-03-31T08:03:25","date_gmt":"2021-03-31T12:03:25","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=468445"},"modified":"2021-03-31T08:03:25","modified_gmt":"2021-03-31T12:03:25","slug":"maru-launch-emotion-in-cx-solution-connecting-the-role-of-the-emotional-relationship-in-customer-decision-making","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/maru-launch-emotion-in-cx-solution-connecting-the-role-of-the-emotional-relationship-in-customer-decision-making\/","title":{"rendered":"Maru launch Emotion in CX solution connecting the role of the emotional relationship in customer decision making"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">TORONTO and LONDON, United Kingdom, March  31, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZKVNgZMHrQdGp9P9KySqYNb8NxMePpiDJfRuaNd7dHGbc1p2fukctERqNGlFY-TyFs08FVQjBQ_XX-E6N2yOVw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Maru Group<\/a> (\u2018Maru\u2019) the global CX and Insights Software &amp; Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion.<\/p>\n<p align=\"justify\">Powered by <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=a2vmcE_U53K7zbJhbQuNqVLArnp7dAhaMDbkmQNeRr5XOoZ36J0F3IKyrPL_BmHzkmfLR5NeUfzngNui47vjww==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">HUB<\/a>, Maru\u2019s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB utilizes a proprietary visual semiotics technique to passively collect the emotions evoked at any touchpoint in the customer experience journey to identify what we call, the Emotional Signature (ES). By comparing the ES profile differences between those that have a great experience vs those that have an average or poor experience or the current ES to the ideal experience or to the ES of best-in-class competitors, you uncover insight and learning that you simply do not get in traditional System 2 CX approaches.<\/p>\n<p align=\"justify\">Ged Parton, CEO of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Pc8pj0x_BIgMKKsDmpc21hJQddz7Sntm-93XdqFofTGSNDk7OxZJjd_la1QCkIiE5Gmr5YEIxccQBYIYpbqOYA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Maru<\/a>, explains, \u201cBehavioral Science has established that most of our decisions are driven by how we Feel. While the customer interaction is objective, the actual perception of the experience exists as feelings and emotions. If you only ask what people think, you are missing part of the picture of what drives future customer behavior and loyalty.\u201d<\/p>\n<p align=\"justify\">\u201cFor this reason, to continuously improve Customer Experience, you must be able to diagnose the emotional relationship. To do this, you must discern how customers Feel, Think, and Behave. This will allow you to holistically understand customers, by revealing all aspects of their reaction and response to an experience. Adding the \u2018Feel\u2019 elements to what customers say they \u2018Think\u2019 unlocks new insight on how to drive best-in-class experiences that influence future loyalty,\u201d Parton added.<\/p>\n<p align=\"justify\">Maru\u2019s Emotion in CX solution is designed to enable brand leaders to create and maintain a competitive advantage in their industry. Steve Brockway, Chief Research Officer, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wS2jVzoeVhMOFpUzwyjCxMaHUpH_zyYEptx2KJsdFHauFCHhTQslphEzLOSp453PUPprvVMDBpYYlvXKcXifNwHQ8yqNvh77d89TbaYbXe4=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Maru\/Matchbox UK<\/a> at Maru explains \u201cour research reveals previously hidden insights around the feelings and emotions that drive promoter experiences which people either can\u2019t or won\u2019t say in traditional questions, revealing new areas of improvement beyond rational product, price, and range attributes.<\/p>\n<p align=\"justify\">\u201cThe outputs are described in rich emotional terms, along with supporting verbatim, which is a more human and intuitive way of guiding how to interact with customers and deliver or communicate service propositions,\u201d Brockway added.<\/p>\n<p align=\"justify\">Maru\u2019s Emotion in CX approach still captures all of the System 2 Think metrics that you are used to in a CX program\u2014NPS, overall SAT and attitudes and perceptions around all aspects of the customer experience. But, they add advisory value to your metrics and have proprietary IP on which metrics matter most and when to ask them.<\/p>\n<p align=\"justify\">The answer is not to have a one size fits all approach. Maru will ensure you focus on the right metric so teams are engaged in a score they can meaningfully influence through their individual behaviors.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <u>About Maru Group\u00a0<\/u><br \/>\n        <\/strong>\n      <\/p>\n<p align=\"justify\">\n        <strong>SOFTWARE + ADVISORY SERVICES <\/strong>\n      <\/p>\n<p align=\"justify\">\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=InG06TuzW58QBYphpiTt0fR-VR-3LiA5V7nszctXGdEYpfWOSuzDffB0XNrqzQWt1HOnAWiz8-MYyEYt9BqA3g==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Maru<\/a><br \/>\n        <strong> is a world leading CX and Insights Software &amp; Advisory Services company. <\/strong>Maru was founded to disrupt the data and insight delivery industry with a combination of Software &amp; Advisory Services delivering data in real-time via a unique service model. Maru helps its clients make informed decisions in near real-time by combining proprietorial software, deep industry experience and access to the best minds in research. Maru\u2019s flexible service model means our clients can choose to self-serve our Software directly to create, launch and analyze projects; or choose to utilize our Software with knowledgeable support from insights experts. Maru successfully delivers major national and international CX and CEM programs for Enterprise organizations.\u00a0<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIwODcxOSM0MDk4MDMwIzIwODI5ODI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/80cc9211-dcad-4ac0-b897-c9b0831ae1be\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Contact\r\n\r\nMegan Paul\r\nmedia@marugroup.net<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO and LONDON, United Kingdom, March 31, 2021 (GLOBE NEWSWIRE) &#8212; Maru Group (\u2018Maru\u2019) the global CX and Insights Software &amp; Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion. Powered by HUB, Maru\u2019s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB utilizes a proprietary visual semiotics technique to passively collect the emotions evoked at any touchpoint in the customer experience journey to identify what we call, the Emotional Signature (ES). By comparing the ES profile differences between those that have a great experience vs those that have an &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/maru-launch-emotion-in-cx-solution-connecting-the-role-of-the-emotional-relationship-in-customer-decision-making\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Maru launch Emotion in CX solution connecting the role of the emotional relationship in customer decision making&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-468445","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maru launch Emotion in CX solution connecting the role of the emotional relationship in customer decision making - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/maru-launch-emotion-in-cx-solution-connecting-the-role-of-the-emotional-relationship-in-customer-decision-making\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maru launch Emotion in CX solution connecting the role of the emotional relationship in customer decision making - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TORONTO and LONDON, United Kingdom, March 31, 2021 (GLOBE NEWSWIRE) &#8212; Maru Group (\u2018Maru\u2019) the global CX and Insights Software &amp; Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion. Powered by HUB, Maru\u2019s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB utilizes a proprietary visual semiotics technique to passively collect the emotions evoked at any touchpoint in the customer experience journey to identify what we call, the Emotional Signature (ES). 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