{"id":464868,"date":"2021-03-25T07:03:10","date_gmt":"2021-03-25T11:03:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=464868"},"modified":"2021-03-25T07:03:10","modified_gmt":"2021-03-25T11:03:10","slug":"heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\/","title":{"rendered":"Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products<\/b><\/p>\n<p>TORONTO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheritagecann.com%2F&amp;esheet=52401351&amp;newsitemid=20210325005271&amp;lan=en-US&amp;anchor=Heritage+Cannabis+Holdings+Corp.&amp;index=1&amp;md5=1176547eba6b835fa1b24e91ff01499f\">Heritage Cannabis Holdings Corp.<\/a> (CSE: CANN) (OTCQX: HERTF) (\u201cHeritage\u201d or the \u201cCompany\u201d), is pleased to announce that, through a phased approach in 2021, the Company will be launching several new medical products formulated with the patented VESIsorb\u00ae delivery system technology in the U.S. through its subsidiary Opticann, including ArthroCBD softgel capsules as well as topical cannabinoid applications that have been formulated to address some of the most pressing consumer health concerns, such as eczema, psoriasis, and local pain.\n<\/p>\n<p>\nThe first product, launching by April 19, 2021 on eCommerce channels is ArthroCBD, a 25 mg CBD and 6 mg beta-caryophyllene (BCP) softgel capsule formulated with VESIsorb\u00ae for optimized absorption, bioavailability, and rapid onset of action. In addition, CBD topical applications formulated with VESIsorb\u00ae for optimized dermal penetration and permeation are in the final stages of product development with a planned launch in the summer on opticann.com as well as at leading retailers in the food, drug, and mass channel of distribution. Opticann\u2019s CBD\/CBDA sublingual filmstrip which is already planned for launch in Canada and Australia, will also be launched through the eCommerce effort later this year.\n<\/p>\n<p>\nTo support this effort, Opticann will present its products and brands at the National Association of Chain Drug Stores (\u201cNACDS\u201d) annual meeting in late April, with the expectation to be listed for launch at major U.S. retailers.\n<\/p>\n<p>\n\u201cWe continue to innovate and expand our clinically proven cannabinoid product offerings as we launch our initial suite of products formulated with the VESIsorb\u00ae drug delivery system technology,\u201d commented Umar Syed, Heritage\u2019s President, Medical Division. \u201cWith our products, we aim to reach the broader healthcare market that includes sophisticated consumers and healthcare professionals who are seeking highly effective products that have substantial safety and efficacy data to support their utility for medical applications.\u201d\n<\/p>\n<p>\nVESIsorb\u00ae is a leading, innovative delivery system technology for dramatically improving the stability, absorption, and bioavailability of natural ingredients like cannabinoids, and is backed by a robust body of supporting scientific evidence spanning several decades. Most recently, the peer reviewed journal, Molecules, published the results of a double-blind, cross-over study (Molecules 2019,24(16), 2967) comparing the pharmacokinetic performance of a CBD extract formulated with VESIsorb\u00ae to that of the same CBD extract formulated with industry standard (MCT) oil. Overall, the VESIsorb\u00ae formulation showed statistically significant improvements for all measured parameters, including much higher total absorption (a 440% increase in maximum plasma CBD concentration (Cmax), and a 285% increase in total CBD exposure over 8 hours [area under the curve (AUC)]) and the time to reach the peak concentration 300% faster than the standard formulation (1 hour for VESIsorb\u00ae versus 3 hours for the standard to reach Tmax).\n<\/p>\n<p><b>About Heritage Cannabis Holdings Corp.<\/b><\/p>\n<p>\nHeritage is a cannabinoid company focused on the production and sale of medical and recreational hemp-based and cannabis-based products and services. In Canada, Heritage operates through its subsidiaries Voyage Cannabis Corp. and CannaCure Corp., both regulated under the Cannabis Act Regulations. Working under these subsidiaries and the Purefarma, Pura Vida, Premium 5, RAD and feelgood. brands, Heritage focuses on extraction and the creation of derivative products for recreational consumers, as well as the formulation of cannabis based medical solutions. In the U.S., Heritage operates under Opticann Inc., a Colorado based oral and topical cannabinoid company with the rights to exclusively sell CBD and CBG products made with the patented VESIsorb\u00ae drug delivery system for optimized absorption and stability. As the parent company, Heritage is focused on providing the resources for its subsidiaries to advance their products or services to compete both domestically and internationally.\n<\/p>\n<p><b>ON BEHALF OF THE BOARD OF DIRECTORS OF HERITAGE CANNABIS HOLDINGS CORP.<\/b><\/p>\n<p><i>\u201cClint Sharples\u201d<\/i><\/p>\n<p>\nClint Sharples<br \/>\n<br \/>CEO\n<\/p>\n<p><b><i>The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this release.<\/i><\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210325005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210325005271\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210325005271\/en\/<\/a><\/span><\/p>\n<p><b>Investors:<br \/>\n<\/b><br \/>Kelly Castledine<br \/>\n<br \/>Tel: 647-660-2560<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kcastledine@heritagecann.com\">kcastledine@heritagecann.com<\/a><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Corey Herscu for Heritage Cannabis<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:corey@verbfactory.com\">corey@verbfactory.com<br \/>\n<\/a><br \/>Tel: 416-300-3030\n<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Canada Colorado<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Supermarket Specialty Convenience Store Alternative Medicine Pharmaceutical Health Agriculture Retail Natural Resources<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210325005271\/en\/826076\/3\/Logo2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products TORONTO&#8211;(BUSINESS WIRE)&#8211;Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) (\u201cHeritage\u201d or the \u201cCompany\u201d), is pleased to announce that, through a phased approach in 2021, the Company will be launching several new medical products formulated with the patented VESIsorb\u00ae delivery system technology in the U.S. through its subsidiary Opticann, including ArthroCBD softgel capsules as well as topical cannabinoid applications that have been formulated to address some of the most pressing consumer health concerns, such as eczema, psoriasis, and local pain. The first product, launching by April 19, 2021 on eCommerce channels is ArthroCBD, a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-464868","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products TORONTO&#8211;(BUSINESS WIRE)&#8211;Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) (\u201cHeritage\u201d or the \u201cCompany\u201d), is pleased to announce that, through a phased approach in 2021, the Company will be launching several new medical products formulated with the patented VESIsorb\u00ae delivery system technology in the U.S. through its subsidiary Opticann, including ArthroCBD softgel capsules as well as topical cannabinoid applications that have been formulated to address some of the most pressing consumer health concerns, such as eczema, psoriasis, and local pain. The first product, launching by April 19, 2021 on eCommerce channels is ArthroCBD, a &hellip; Continue reading &quot;Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T11:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210325005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products\",\"datePublished\":\"2021-03-25T11:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\\\/\"},\"wordCount\":732,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210325005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/heritage-cannabis-announces-the-upcoming-launch-of-cbd-product-applications-utilizing-the-patented-vesisorb-delivery-system-technology-in-the-united-states-including-arthrocbd-and-topical-cbd-p\\\/\",\"name\":\"Heritage Cannabis Announces the Upcoming Launch of CBD Product Applications Utilizing the Patented VESIsorb\u00ae Delivery System Technology in the United States, Including ArthroCBD and Topical CBD Products - 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(CSE: CANN) (OTCQX: HERTF) (\u201cHeritage\u201d or the \u201cCompany\u201d), is pleased to announce that, through a phased approach in 2021, the Company will be launching several new medical products formulated with the patented VESIsorb\u00ae delivery system technology in the U.S. through its subsidiary Opticann, including ArthroCBD softgel capsules as well as topical cannabinoid applications that have been formulated to address some of the most pressing consumer health concerns, such as eczema, psoriasis, and local pain. 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