{"id":464862,"date":"2021-03-25T07:03:08","date_gmt":"2021-03-25T11:03:08","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=464862"},"modified":"2021-03-25T07:03:08","modified_gmt":"2021-03-25T11:03:08","slug":"fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/","title":{"rendered":"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint<\/b><\/p>\n<p class=\"bwalignc\"><i>The Trade Desk is first integration partner, enabling advertisers <\/i><i>to access FOX VOD addressable inventory through their platform.<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast Xfinity footprint. This adds to the programmatic trading capabilities for the FOX portfolio, including Tubi, the company\u2019s free AVOD platform available on Xfinity X1, Xfinity Flex and Cox Contour devices.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210325005087\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210325005087\/en\/<\/a><\/p>\n<p>\n\u201cAdvertisers continue to recognize that television remains the best platform for reaching a mass audience in a premium environment and to drive greater brand awareness,\u201d said Dan Callahan, SVP of Data Strategy and Sales Innovation for FOX. \u201cAs audience viewing patterns increase across more platforms, FOX continues to focus on expanding our addressable capabilities and offering advertising partners multiple solutions for their media plans. Our partnership with FreeWheel enables us to deliver targeted advertising to Comcast households who are watching FOX\u2019s popular series on their VOD platform.\u201d\n<\/p>\n<p>\nThe Trade Desk is the first demand side platform (DSP) to complete the integration, enabling advertisers to execute addressable guaranteed campaigns on FOX VOD inventory. VOD viewing represents an increasing portion of most programmers\u2019 total viewing hours, enhancing the importance of bringing greater data-enablement and automation to this segment of the viewing population.\n<\/p>\n<p>\n\u201cAdvertisers continue to crave more inventory from TV networks and their supply side partners, which is why this combined solution from FOX and Freewheel hits the mark,\u201d said Jon Tabak, GM, Strategic Partnerships, The Trade Desk. \u201cHistorically, TV has been somewhat of a blind spot from a digital advertising perspective. By further expanding our platform\u2019s reach in the TV ecosystem, our clients have a clearer picture of their advertising investment and total impact across screens and devices, especially the biggest screen in the room.\u201d\n<\/p>\n<p>\nThe partnership with FOX is part of FreeWheel\u2019s overall effort to build programmatic capabilities for addressable television. These capabilities will allow demand partners to target audiences against a programmer\u2019s VOD inventory on a guaranteed, fixed price, fixed volume basis. The goal is to allow advertisers to transact on television and premium video inventory in new ways that continue to meet their buying objectives, while opening up additional scale and increasing demand for media companies\u2019 valuable audiences.\n<\/p>\n<p>\n\u201cAt FreeWheel, we believe in the power of Premium Programmatic, which must extend across all platforms where premium content is being viewed. FOX and The Trade Desk have been tremendous partners in working on this important VOD development that brings data and automation to such an important, and still untapped, growth area for television advertising,\u201d said Dave Clark, General Manager, FreeWheel. \u201cIt truly illustrates that technology can help programmers and advertisers work together in a way that elevates the opportunities for both.\u201d\n<\/p>\n<p>\nFOX and FreeWheel expect additional integrations with demand partners in the coming months.\n<\/p>\n<p><b>About FreeWheel<\/b><\/p>\n<p>\nFreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal \u2013 results for marketers.\n<\/p>\n<p>\nWith offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Ffreewheel&amp;esheet=52401128&amp;newsitemid=20210325005087&amp;lan=en-US&amp;anchor=Twitter&amp;index=1&amp;md5=db224858d63724f7408d470b2d6e80e3\">Twitter<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreewheel%2F&amp;esheet=52401128&amp;newsitemid=20210325005087&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=2&amp;md5=012255ccea22f3081436910f1cfb18b6\">LinkedIn<\/a>.\n<\/p>\n<p><strong>About Fox Corporation<\/strong><\/p>\n<p>\nFox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__u7061146.ct.sendgrid.net_ls_click-3Fupn-3D4tNED-2D2FM8iDZJQyQ53jATUfYUGQYazIdoLLW-2D2FPle8M-2D2FLJru5WPoQ0nAUZuCLBS5Y0p8rZ-5F4TNsTanwhsXgdev0PbM-2D2FdYHXywa7VrsIE0ErWzjtYxMjXb5Zj6N3TCJsfQbmX1cWkckwmK9blwSZ-2D2FPDnCSNF6iBwwKgK-2D2Fsys18ySuhKNJFSBVVI7dWvN3Co60wrJi7irqwqomIppUoVqL8mRY8EKc8Aix4dZSSnmnHyr-2D2FYDqrnFrjzsYj7Ehg4wmav8UT1cOe2tY77dmILktjsgbeK1oQPsxMp1Gi5DxZYtcZ2zRRFRclPfAMrWz83lHHstS4Mlfp-2D2FWrZ6zxmQPbQLFC1QbYUUcCsKCnAh2G6tNNmQRs2O3Jyfp0sbp1LuQlzV3NdbQI4J-2D2FZ-2D2BpPqWBuPcEkt0qZpraobsk455NXf2SIrxyz2TyM-2D3D%26d%3DDwMFaQ%26c%3Duw6TLu4hwhHdiGJOgwcWD4AjKQx6zvFcGEsbfiY9-EI%26r%3DH32EiPBQoVcECVm2iJqybmhCipodAyYhwA_PlX1yg-Y%26m%3D9DuEfgevjp6wloVdbBnNSCQqZCwXdSRJlF1XQ5nhOTQ%26s%3Dc9hV-oOmhP6YJLZ8Nt_nul0qj-F9NPSsmnYmOK9bSoU%26e%3D&amp;esheet=52401128&amp;newsitemid=20210325005087&amp;lan=en-US&amp;anchor=www.FoxCorporation.com&amp;index=3&amp;md5=f34f222fcd3570719e3b5754905bfbe7\">www.FoxCorporation.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210325005087r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210325005087\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210325005087\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>FreeWheel<br \/>\n<br \/>Meredith Fitzgerald<br \/>\n<br \/>215-970-8504<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Meredith_Fitzgerald@Comcast.com\">Meredith_Fitzgerald@Comcast.com<\/a><\/p>\n<p>\nFOX<br \/>\n<br \/>Sal Petruzzi<br \/>\n<br \/>908-803-8072<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Sal.petruzzi@fox.com\">Sal.petruzzi@fox.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> TV and Radio Consumer Electronics Technology Online Advertising Entertainment Communications Other Technology Audio\/Video Hardware Other Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210325005087\/en\/830331\/3\/FreeWheel_Comcast_Black_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210325005087\/en\/867224\/3\/FOX_Pop_Blue_RGB_%28003%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast Xfinity footprint. This adds to the programmatic trading capabilities for the FOX portfolio, including Tubi, the company\u2019s free AVOD platform &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-464862","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast Xfinity footprint. This adds to the programmatic trading capabilities for the FOX portfolio, including Tubi, the company\u2019s free AVOD platform &hellip; Continue reading &quot;FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T11:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210325005087r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint\",\"datePublished\":\"2021-03-25T11:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\\\/\"},\"wordCount\":855,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210325005087r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\\\/\",\"name\":\"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint - 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NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast Xfinity footprint. This adds to the programmatic trading capabilities for the FOX portfolio, including Tubi, the company\u2019s free AVOD platform &hellip; Continue reading \"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-25T11:03:08+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210325005087r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint","datePublished":"2021-03-25T11:03:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/"},"wordCount":855,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210325005087r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint\/","name":"FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint - 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