{"id":464485,"date":"2021-03-24T14:03:18","date_gmt":"2021-03-24T18:03:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=464485"},"modified":"2021-03-24T14:03:18","modified_gmt":"2021-03-24T18:03:18","slug":"wayflyer-grows-australian-business-with-new-investments-partnerships","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wayflyer-grows-australian-business-with-new-investments-partnerships\/","title":{"rendered":"Wayflyer Grows Australian Business with New Investments, Partnerships"},"content":{"rendered":"

\nRevenue-based financing platform collaborating with country\u2019s leading digital marketing and payments providers to serve fast-growing eCommerce sector
\n<\/h2>\n
\n

NEW YORK, March 24, 2021 (GLOBE NEWSWIRE) — Wayflyer<\/u><\/a>, an eCommerce revenue-based financing and marketing analytics platform, announced plans to expand its presence in Australia through new hires and investments in the country\u2019s rapidly growing small to medium-sized eCommerce businesses and Direct-to-Consumer (DTC) brands. The company will significantly increase staffing at its current Alexandria, Sydney-based office to provide up to AU$100 million in funding over the next several years. Revenue-based financing is a new category of finance for Australia, with Wayflyer as the first company providing such funding to open an office and build a local team in the country. Having launched its Australian business in July 2020, Wayflyer already counts some of the biggest and best-known domestic eCommerce brands among its 40 current customers in the country, with over AU$9 million in funding dispersed to-date in amounts ranging from AU$5,000 to 1 million.<\/p>\n

\u201cWe’ve used Wayflyer for financing the import of our products from France. The team is very friendly, the service is incredible and the funds transfer is fast. The rates beat the banks and this is invaluable for a growing business,\u201d said Kyla Kirkpatrick, CEO and Founder of Emperor Champagne<\/u><\/a>, an Australia-based eCommerce destination for champagne and a Wayflyer customer.<\/p>\n

Another customer of Wayflyer\u2019s is Soda Shades<\/u><\/a>, a well known Australian sunglass label.<\/p>\n

\u201cWayflyer has been amazing to work with over the past 6 months. Having undertaken two rounds of funding, they have allowed us to double down on marketing and product over our busiest time of the year,\u201d said Luke Young, co-founder of Soda Shades. \u201cAs a small business we appreciate their support in assisting us to grow and the ease in which to do so.\u201d<\/p>\n

To meet its Australian-market growth and funding objectives, Wayflyer is partnering with two of the country\u2019s best-known digital solutions providers: No Standing<\/u><\/a>, an Australia-based global digital marketing agency; and Airwallex<\/u><\/a>, an Australia-founded fintech unicorn that provides cross-border payment solutions to businesses. Through these collaborations, Wayflyer aims to increase brand awareness and expand access to revenue-based financing, which provides an alternative to traditional bank funding and is tailored to the needs of scaling eCommerce companies. Instead of interest fees, equity stakes or collateral requirements, Wayflyer charges customers a single fixed fee on funding offers that they pay back as a percentage of their sales.<\/p>\n

Wayflyer and No Standing have formed a new platform, Accelerate+<\/u><\/a>. Operational since January 2021, Accelerate+ pairs Wayflyer\u2019s data-driven funding with No Standing\u2019s digital expertise and knowledge of Australia\u2019s eCommerce, fashion and tech sectors. Upon approval, Accelerate+ customers will receive fast funding up to AU$5 million to finance their digital growth strategy using No Standing\u2019s services for digital marketing and brand strategy, as well as to purchase inventory. Eligible brands also receive complimentary access to Accelerate+ Analytics to optimize their marketing spend.<\/p>\n

No Standing CEO Sohan Karunaratne said, \u201cNo Standing is proud to partner with Wayflyer to offer Australian eCommerce brands a new data-driven funding pathway through Accelerate+. Leveraging our expertise in digital marketing, together with other No Standing services, we\u2019re empowered to help build and drive brands forward, allowing them to reach their business goals. We’re excited to be in a position to offer financial opportunities and innovative solutions to brands in need.\u201d<\/p>\n

Launched in February 2021, Wayflyer\u2019s partnership with Airwallex allows the company to provide funding and marketing analytics services to Airwallex\u2019s eCommerce customers. In addition, Wayflyer customers in Australia can now use Airwallex\u2019s global payment and card services, enabling them to run their business more easily and expand internationally. Through these offerings, Wayflyer and Airwallex are leveraging their complementary expertise to provide a comprehensive solution to challenges faced by founders and growth-stage brands, including obtaining affordable financing and facilitating cross-border payments. Already, in the first few weeks of the partnership, over AU$1,800,000 in funding has been provided to Airwallex customers.<\/p>\n

\u201cIt\u2019s an exciting time for eCommerce in Australia, which has one of the most dynamic startup ecosystems in the world. By building an even stronger local presence, we aim to play a vital role in helping the country\u2019s most promising small businesses reach their potential,\u201d said Wayflyer CEO and Co-Founder Aidan Corbett. \u201cNo Standing and Airwallex are the perfect partners in this journey, given their incredible track records and global outlooks. Together, we are establishing new pathways for Aussie brands to reach scale and success.\u201d<\/p>\n

\n About Wayflyer<\/strong>\n <\/p>\n

Wayflyer helps eCommerce stores worldwide reach their growth potential by bridging the working capital gap and solving common marketing problems. We provide eligible eCommerce stores with affordable, non-dilutive, unsecured capital that allows the flexibility to secure advertising space and inventory. Our analytics platform analyzes marketing performance on a daily basis, providing eCommerce stores with world-class analytics and tangible, granular recommendations designed to improve performance. Not only are eCommerce founders provided with the working capital needed to stay in business, they are then equipped with the data-driven knowledge to spend that capital smarter.<\/p>\n

\n Media Contact<\/strong>
\n
The Bulleit Group for Wayflyer
(865) 951-7082
wayflyer@bulleitgroup.com<\/a>\u00a0<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Revenue-based financing platform collaborating with country\u2019s leading digital marketing and payments providers to serve fast-growing eCommerce sector NEW YORK, March 24, 2021 (GLOBE NEWSWIRE) — Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced plans to expand its presence in Australia through new hires and investments in the country\u2019s rapidly growing small to medium-sized eCommerce businesses and Direct-to-Consumer (DTC) brands. The company will significantly increase staffing at its current Alexandria, Sydney-based office to provide up to AU$100 million in funding over the next several years. Revenue-based financing is a new category of finance for Australia, with Wayflyer as the first company providing such funding to open an office and build a local team in the country. Having launched its … <\/p>\n

Continue reading “Wayflyer Grows Australian Business with New Investments, Partnerships”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-464485","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWayflyer Grows Australian Business with New Investments, Partnerships - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wayflyer-grows-australian-business-with-new-investments-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wayflyer Grows Australian Business with New Investments, Partnerships - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Revenue-based financing platform collaborating with country\u2019s leading digital marketing and payments providers to serve fast-growing eCommerce sector NEW YORK, March 24, 2021 (GLOBE NEWSWIRE) — Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced plans to expand its presence in Australia through new hires and investments in the country\u2019s rapidly growing small to medium-sized eCommerce businesses and Direct-to-Consumer (DTC) brands. The company will significantly increase staffing at its current Alexandria, Sydney-based office to provide up to AU$100 million in funding over the next several years. Revenue-based financing is a new category of finance for Australia, with Wayflyer as the first company providing such funding to open an office and build a local team in the country. 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