{"id":464459,"date":"2021-03-24T13:03:19","date_gmt":"2021-03-24T17:03:19","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=464459"},"modified":"2021-03-24T13:03:19","modified_gmt":"2021-03-24T17:03:19","slug":"wisekey-wkey-introduces-wise-art-a-digital-certificate-of-authenticity-a-non-fungible-token-nft-that-lives-forever-on-the-blockchain-unchanged-and-unchalleng","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wisekey-wkey-introduces-wise-art-a-digital-certificate-of-authenticity-a-non-fungible-token-nft-that-lives-forever-on-the-blockchain-unchanged-and-unchalleng\/","title":{"rendered":"WISeKey $WKEY introduces WISe.Art, a digital certificate of authenticity \u2014 a \u201cnon-fungible token\u201d (NFT) \u2014 that lives forever on the blockchain, unchanged and unchallengeable, as proof of buyer\u2019s ownership"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <strong>WISeKey $WKEY introduces WISe.Art, a digital <\/strong><br \/>\n        <strong>certificate of authenticity \u2014 <\/strong><br \/>\n        <strong>a \u201cnon-fungible token\u201d (NFT) <\/strong><br \/>\n        <strong>\u2014 that lives forever on the blockchain, unchanged and unchallengeable, as proof of buyer\u2019s ownership<\/strong>\n      <\/p>\n<p align=\"center\">\n        <strong>WISeKey\u2019s cutting-edge Digital Identity already protects over 2 million luxury objects minted on the blockchain potentially represented by trusted NFTs <\/strong>\n      <\/p>\n<p align=\"center\">WISe.ART methods include the use of cutting-edge authentication microprocessors combined with identity blockchain technology, which together with on-the-ground measures can ensure the authenticity of the artwork &#8211; see video <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6Py-gO6r9CXlfG_R5lmn62K5H1qO2KhhBZ5aFaBbkBy8JRiC5LPVsqixnT9pyamRFZneQcpk9Csa98hREbdDryPB5tbJp6LrWi5OBZmFHtA=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>https:\/\/youtu.be\/oNvhMvdchGk<\/u><\/a><\/p>\n<p align=\"center\">\n        <strong>Samples of WISe.ART on OpenSea NFT MarketPlace\u00a0 <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6Py-gO6r9CXlfG_R5lmn60eETBFlHUPM5Ya1Yi7VRbjozeh7NUDVbhfqgcCWjR1wu424CRbljIWXhQZyA0E-H19PbPbj5fKxkhWWyH0s-8-qTOTj97RbMCS83QTZN88o\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>https:\/\/opensea.io\/accounts\/WISeArt<\/u><br \/>\n        <\/a>\n      <\/p>\n<p align=\"justify\">Geneva, Switzerland \u2013 March 24, 2021 \u2013 WISeKey International Holding Ltd (WIHN.SIX), a Swiss based cyber security, IoT, AI platform company, today announced the launch of WISeArt, a certificate of authenticity \u2014 <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vIZoOH_VCWbo6x0Jzwnhw-XV8YngfiXnwErVYHAHCNrx7Z4vApcFgMc764Ero0gifCs1gR7yr-bybXI4SH86SVUTn6C0TbO_MTsPcrwcElT520_L7qcIzytnncghD1RhPw2guDSuNFktf0G47QsFng==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>a \u201cnon-fungible token\u201d (NFT)<\/u><\/a> \u2014 that will live forever on the blockchain, unchanged and unchallengeable, as proof of the buyer\u2019s ownership.<\/p>\n<p align=\"justify\">A\u00a0WISeKey NFT is a unit of data on the\u00a0blockchain, where each NFT represents a unique digital item, such as an artwork, audio, video, an item in video games or other forms of creative work. While digital files themselves are infinitely reproducible, NFTs representing them are traced on their underlying blockchains and provide buyers with proof of\u00a0ownership. \u00a0Blockchains such as\u00a0Ethereum,\u00a0Bitcoin Cash and Flow, each have their own token standards to define their use of NFTs.<\/p>\n<p align=\"justify\">NFTs can be used to\u00a0commodify\u00a0digital creations, such as\u00a0digital art, video game items, and music files. Art creators\u00a0have been using NFTs to capitalize on their work through cryptographic tools, but concerns and questions remain about authorship, authenticity and who could claim sole rights over the art. <\/p>\n<p align=\"justify\">Purchasing an exclusive piece of art is always a matter of great joy and pride, but this purchase comes with the concern that the timepiece maybe stolen, the art itself may not be an original or its provenance might not be verifiable. While most high-end art collectors find it extremely difficult to stop such acts, WISeKey with its WISeArt technology, has taken steps to protect exclusive pieces of artwork. Reliable methods include the use of cutting-edge authentication microprocessors combined with identity blockchain technology, which together with on-the-ground measures can ensure the authenticity of the artwork (see video <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6Py-gO6r9CXlfG_R5lmn62K5H1qO2KhhBZ5aFaBbkByEC2cZK9gPnXEiaCpuA6c2_gtb6n2KMtFKTsU0c6gaHiUK-3j4eHmirOaGD9twTpc=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>https:\/\/youtu.be\/oNvhMvdchGk<\/u><\/a>). Moreover, if the art is stolen, it can be traced thus making it difficult to be traded on the secondary market. This control is possible to practice because the identity of each artwork is stored on an immutable ledger in the implemented system.<\/p>\n<p align=\"justify\">While most people consider blockchain technologies as a vital component in securing cryptocurrencies such as Bitcoin, the cryptography and security inherent in the blockchain combined with PKI and microprocessors system can be utilized for storing information, making transactions and performing functions for web-based services that demand high security requirements for an impenetrable global reach.\u00a0\u00a0<\/p>\n<p>WISeAuthentic blockchain, provides brands with the ability of: \u00a0<\/p>\n<ul type=\"disc\">\n<li>issuing a storage device comprising of a digital certificate of authenticity<\/li>\n<li>checking, when required, the validity of the digital certificate of authenticity<\/li>\n<li>modifying, when required, the status of validity of the digital certificate of authenticity.<\/li>\n<\/ul>\n<p align=\"justify\">The WISeAuthentic blockchain platform integrates the WISeKey Semiconductors tags based on the company\u2019s VaultIC154 NFC secure element. These tags, when placed on any product and tapped by an NFC phone, securely authenticate and track the product much like an embedded ePassport and confirm the identity of the product on the blockchain ledger.<\/p>\n<p align=\"justify\">\u201cWISeKey has long been recognized as a leader in providing luxury and other product manufacturers with reliable means to protect their brands against counterfeiting,\u201d said Carlos Moreira, Founder and CEO of WISeKey. \u201cWith the addition of the WISeAuthentic blockchain platform, we can now provide our clients with a powerful and unified way to shield their brands from the harmful effects of counterfeiting, while providing enhanced visibility into their end-consumers.\u201d<\/p>\n<p align=\"justify\">WISeKey has included the WISe.ART NFT capability to its WISeAuthentic Platform (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6Py-gO6r9CXlfG_R5lmn6zR3xzThWFFlzTzvMATYn_E9IxiynSaMX1vvvK3oTQt7azL8D2XgU3FIcygqBWTtDqO2_6KqrzQC3c6XBnhGNMU7ZK6yamk1qc_tncQGyHj_MYW1q7tH3Fb_dlxaoUJzDP-VIiEoRbbexCPtYX3jAVE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>https:\/\/www.wisekey.com\/wiseauthentic-blockchain\/<\/u><\/a>), which uses a patented method for digital certification of authenticity of a physical object, and corresponding computer program and storage device, as well as using the method for digital certification of authenticity of a physical object of value. <\/p>\n<p align=\"justify\">The method includes the steps of issuing a storage device, including a digital certificate of authenticity including encrypted information reflecting at least one characteristic unique to the physical object, checking, whenever required, the validity of the digital certificate of authenticity by use of a network computer, the network computer cooperating with the storage device and a validating or a certifying authority so as to output sensibly in real time the status of validity of the digital certificate of authenticity, and modifying, whenever required.\u00a0<\/p>\n<p> More information about the patent can be found at \u2013\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6Py-gO6r9CXlfG_R5lmn65xaz9cuEHyeEWxPZ6IdLRMItz6hP4ZXvi9RjaUyz8RKa4jZXBlqNoCZIuvf7JFWbojCqCgmnvdaJyjf5p0dfB78UWSMjHMvqnxeRACTgHwcAImCklocU0HDWLw2copIDntqoS_b96g94Yc6g1sACfaYFpXYe9HbeF0F9ZNFP0POQfx692cLh8vbbM-K4ikrcJ3vl1CHgAKPu9NtDInv1ERAVO0kMn7A_4VAcfTKQnvoLA2IK5WfVRko91tTWHk2zxlYO7I_OiK000s73R_LXIC1x5hwTJLKRC3G16UrMaD_ZWm5AQLqkOUiklKKjJvbHNIa6YND0JRWYv9NVilYbhbMvvN4nwsrYm7t29SpRhrMTOo4_wMCLGw1IR5WyU54LtHoGi415pWhhuFo8F9YXTLG0Gq4FCmPaUBLGPOpU0vOb7CYLgdppeiXRFMf776C8kyF1MpaMt-RfDa38-FuQjAEylm-FspKa7yndfcf4CsZiyhSFvyGSdYKGdfkOHdkybDmJdQk5TrZ5MAbc_NAxFI=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>http:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&amp;r=8&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PTXT&amp;s1=wisekey&amp;OS=wisekey&amp;RS=wisekey<\/u><\/a>\u00a0\u00a0<\/p>\n<p>For more information and demos, please visit WISe.ART. \u00a0<\/p>\n<p>\n        <strong>About WISeKey<\/strong>\n      <\/p>\n<p align=\"justify\">WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today\u2019s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.).\u00a0 WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.<\/p>\n<p align=\"justify\">Our technology is Trusted by the OISTE\/WISeKey\u2019s Swiss based cryptographic Root of Trust (\u201cRoT\u201d) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZdM1PnKW2ABpcwfMaXgKrKj4Fz0NDAE8iOkvP7Q4wuklAOdtzweU8LOgJe4UB-SXxPQXOEU-w5oivxCETxyEx7nMdRIixUYFfIQR9UJRaSzJ609tJtiXgFUhhKQKo79CBATyDOILtJdfG2kHqsIAXayWCnDbVYK9q6UrfU6oo49FVJTwwu_21u0bT8rYZhK7Kg9bgYSUzrmzrtM3ZhKEZpZUVEbCdgPnedviKniwJtc=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.wisekey.com<\/u><\/a>.<\/p>\n<p>\n        <strong>Press and investor contacts:<\/strong>\n      <\/p>\n<table style=\"border-collapse: collapse;width:513.35pt;border-collapse:collapse\">\n<tr>\n<td style=\"width:354.4px\">\n            <strong><br \/>\n              <em>WISeKey International Holding Ltd<\/em><br \/>\n            <\/strong><br \/>\n            <br \/> Company Contact:\u00a0 Carlos Moreira<br \/> Chairman &amp; CEO<br \/> Tel:\u00a0+41 22 594 3000<br \/><a href=\"mailto:info@wisekey.com\" rel=\"nofollow noopener noreferrer\" target=\"info@wisekey.com\"><u>info@wisekey.com<\/u><\/a><\/td>\n<td style=\"width:330px\">\n            <strong><br \/>\n              <em>WISeKey Investor Relations (US)<\/em><br \/>\n            <\/strong><br \/>\n            <br \/> Contact:\u00a0 Lena Cati<br \/> The Equity Group Inc.<br \/> Tel:\u00a0+1 212 836-9611<br \/><a href=\"mailto:lcati@equityny.com\" rel=\"nofollow noopener noreferrer\" target=\"lcati@equityny.com\"><u>lcati@equityny.com<\/u><\/a><\/td>\n<\/tr>\n<\/table>\n<p align=\"justify\">\n        <strong>Disclaimer:<\/strong><br \/>\n        <br \/> This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.<br \/>This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMDQ3NDM3NCM0MDA5MDAyMjAjMjAwMzU5Nw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml-eu.globenewswire.com\/release\/track\/8ad38466-a39a-4326-9ad7-03f2fe9a9d44\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WISeKey $WKEY introduces WISe.Art, a digital certificate of authenticity \u2014 a \u201cnon-fungible token\u201d (NFT) \u2014 that lives forever on the blockchain, unchanged and unchallengeable, as proof of buyer\u2019s ownership WISeKey\u2019s cutting-edge Digital Identity already protects over 2 million luxury objects minted on the blockchain potentially represented by trusted NFTs WISe.ART methods include the use of cutting-edge authentication microprocessors combined with identity blockchain technology, which together with on-the-ground measures can ensure the authenticity of the artwork &#8211; see video https:\/\/youtu.be\/oNvhMvdchGk Samples of WISe.ART on OpenSea NFT MarketPlace\u00a0 https:\/\/opensea.io\/accounts\/WISeArt Geneva, Switzerland \u2013 March 24, 2021 \u2013 WISeKey International Holding Ltd (WIHN.SIX), a Swiss based cyber security, IoT, AI platform company, today announced the launch of WISeArt, a certificate of authenticity \u2014 a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wisekey-wkey-introduces-wise-art-a-digital-certificate-of-authenticity-a-non-fungible-token-nft-that-lives-forever-on-the-blockchain-unchanged-and-unchalleng\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WISeKey $WKEY introduces WISe.Art, a digital certificate of authenticity \u2014 a \u201cnon-fungible token\u201d (NFT) \u2014 that lives forever on the blockchain, unchanged and unchallengeable, as proof of buyer\u2019s ownership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-464459","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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