{"id":464315,"date":"2021-03-24T10:03:15","date_gmt":"2021-03-24T14:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=464315"},"modified":"2021-03-24T10:03:15","modified_gmt":"2021-03-24T14:03:15","slug":"bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/","title":{"rendered":"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">HORSHAM, Pa., March  24, 2021  (GLOBE NEWSWIRE) &#8212; Bimbo Bakeries USA (BBU) today announced a new initiative to combat racial equity and injustice and create lasting change. As part of that effort, BBU, a proud member of the Grupo Bimbo family of companies, has committed $1 million to national and local organizations dedicated to furthering the education, financial well-being and health of Black and minority Americans. In addition, the company formed a Racial Equity Action Council and appointed Nikki Lang as its first Head of Diversity, Equity &amp; Belonging.<\/p>\n<p>\u201cLast year, the U.S. experienced a reckoning moment with racial equity and injustice,\u201d said Fred Penny, president of Bimbo Bakeries USA. \u201cBBU acknowledged our responsibility to do more within our organization and our communities. We have taken the last nine months to engage and learn from our diverse associates and thoughtfully consider how we could have the broadest impact.\u201d<\/p>\n<p>Penny said the company\u2019s efforts have been focused on strengthening the culture of the organization by improving representation and retention of diverse associates, promoting racial appreciation and confronting explicit and implicit bias.<\/p>\n<p>BBU\u2019s $1 million commitment includes $500,000 dedicated to UNCF (United Negro College Fund). UNCF is America\u2019s largest and most effective minority education organization, empowering more than 500,000 students to earn college degrees since it was founded. Through the partnership, BBU will provide scholarships, create an internship program and participate in the UNCF Student Leadership Conference.<\/p>\n<p>\u201cThis generous gift will impact many talented and deserving students seeking to get to and through college,\u201d said UNCF President and CEO Dr. Michael L. Lomax. \u201cWe thank BBU for the investment and look forward to growing our partnership to support our students and historically Black colleges and universities. Support like this is critical, especially during the on-going health pandemic we are all facing.\u201d<\/p>\n<p>BBU is also committing $500,000 to nonprofit organizations throughout the country. BBU\u2019s Racial Equity Action Council identified education, financial well-being and health as three key areas of focus and identified organizations that would benefit from BBU\u2019s investment while also providing an opportunity for meaningful associate engagement to make a real difference. Some of the organizations BBU will partner with are:<\/p>\n<ul type=\"disc\">\n<li>The Lebron James Family Foundation<\/li>\n<li>100 Black Men of the Bay Area<\/li>\n<li>The Fund for the School District of Philadelphia<\/li>\n<\/ul>\n<p>\u201cIt is important to us that our partnerships extend beyond a financial donation. Our Racial Equity Action Council has been instrumental in identifying organizations where BBU and our associates can make a real difference. We look forward to identifying additional partners and beginning our work with these organizations,\u201d said Penny.<\/p>\n<p>BBU\u2019s financial commitment also extends to its brands. BBU is allocating a percentage of each of its brands\u2019 marketing budgets toward minority-owned media partners.<\/p>\n<p>The company\u2019s Racial Equity Action Council, made up of Black and ally associates from across the country, is assisting BBU as it examines and evaluates its internal practices. The Council immediately got to work by:<\/p>\n<ul type=\"disc\">\n<li>Enhancing the company\u2019s recruiting, hiring and talent development processes, including creating a dedicated position to work on these efforts<\/li>\n<li>Establishing and activating a Black Business Inclusion Group, Black Associates and Allies Standing Together (BAAST).<\/li>\n<li>Reviewing supplier relationships to identify opportunities to partner with Black-, minority- and female-owned organizations.<\/li>\n<\/ul>\n<p>The company also announced that Nikki Lang, a 14-year associate, has been named the company\u2019s first Head of Diversity, Equity &amp; Belonging.<\/p>\n<p>\u201cOver the last nine months, it became clear that creating sustained and meaningful change in this area requires dedicated leadership and resources,\u201d Penny said. \u201cNikki was the ideal person for this role, and I look forward to the progress her leadership will bring.\u201d<\/p>\n<p>Lang previously served as BBU\u2019s Director of eCommerce and has served on BBU\u2019s Diversity, Equity &amp; Belonging Steering Committee for the past three years. In her new role, she will focus full-time on BBU\u2019s overall Diversity, Equity &amp; Belonging (DE&amp;B) strategy, lead the development and implementation of DE&amp;B programs, and provide support and guidance to the Racial Equity Action Council and Business Unit DE&amp;B Councils.<\/p>\n<p>Lang will also partner and collaborate with leaders across BBU to ensure that the principles of diversity, equity and belonging are embedded in all of the company\u2019s decision-making.<\/p>\n<p>\u201cI\u2019m excited to lead the Diversity, Equity and Belonging initiatives for BBU,\u201d said Lang. \u201cOur intentional effort to improve from the inside will help BBU continue to improve equity internally and in our communities.\u201d<\/p>\n<p>\u201cThese are important first steps on our renewed Diversity, Equity &amp; Belonging journey, but this is a long-term commitment. We hope these steps will be a catalyst to encourage others to consider how they can contribute to racial justice and equity in their communities,\u201d said Penny.<\/p>\n<p>\n        <strong>About Bimbo Bakeries USA<\/strong>\n      <\/p>\n<p>Bimbo Bakeries USA is a leader in the baking industry, known for its category-leading brands, innovative products, freshness and quality. Our team of 20,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold<sup>\u00ae<\/sup>, Artesano<sup>\u00ae<\/sup>, Ball Park<sup>\u00ae<\/sup>, Bimbo<sup>\u00ae<\/sup>, Boboli<sup>\u00ae<\/sup>, Brownberry<sup>\u00ae<\/sup>,\u00a0Entenmann&#8217;s<sup>\u00ae<\/sup>, Little Bites<sup>\u00ae<\/sup>, Marinela<sup>\u00ae<\/sup>, Mrs. Baird\u2019s<sup>\u00ae<\/sup>, Oroweat<sup>\u00ae<\/sup>, Sara Lee<sup>\u00ae<\/sup>, Stroehmann<sup>\u00ae<\/sup>, and Thomas&#8217;<sup>\u00ae<\/sup>. Bimbo Bakeries USA is part of Mexico\u2019s Grupo Bimbo, S.A.B de C.V., the world&#8217;s largest baking company with operations in 33 countries.<\/p>\n<p>\n        <strong>About Grupo Bimbo <\/strong><br \/>\n        <br \/>Grupo Bimbo is a leader in the global bakery industry. With more than 135 thousand associates, in 2019 it reported 15 billion dollars in sales. The Group has 197 production plants and about 1,700 Sales Centers strategically located in 32 countries around the world, across 4 continents. It produces more than 13 thousand items under more than 100 prestigious and recognized umbrella brands in categories such as sliced bread, buns and toast. It also has a broad distribution network in the countries where it is present and one of the largest in the Americas. In 2020, for the fourth consecutive year, Grupo Bimbo was the only Mexican company recognized as one of the 135 most ethical companies in the world according to the World\u2019s Most Ethical Companies in 2020, a list prepared by The Ethisphere Institute. Grupo Bimbo is listed in the Mexican Stock Exchange (BMV) as BIMBO. For more information about Grupo Bimbo, visit: www.grupobimbo.com. Look for us on Facebook: www.facebook.com\/GrupoBimbo and Twitter: @Grupo_Bimbo.<\/p>\n<p>\n        <strong>About UNCF<\/strong><br \/>\n        <br \/>UNCF (United Negro College Fund) is the nation\u2019s largest and most effective minority education\u00a0organization. To serve youth, the community and the nation, UNCF supports students\u2019\u00a0education and\u00a0development through scholarships and other programs, supports and strengthens its 37 member\u00a0colleges and universities, and advocates for the importance of minority education and college\u00a0readiness. UNCF institutions and other historically Black colleges and universities are highly effective,\u00a0awarding nearly 20% of African American baccalaureate degrees. UNCF administers more than 400\u00a0programs, including scholarship, internship and fellowship, mentoring, summer enrichment, and\u00a0curriculum and faculty development programs. Today, UNCF supports more than 60,000 students at\u00a0over 1,100 colleges and universities across the country. Its logo features the UNCF torch of leadership\u00a0in education and its widely recognized trademark,\u00a0\u201fA mind is a terrible thing to waste.\u201d<sup>\u00ae<\/sup>\u00a0Learn more at\u00a0UNCF.org or for\u00a0continuous\u00a0updates and news, follow UNCF on Twitter at @UNCF.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>\n        <strong>John Reynolds<\/strong><br \/>\n        <br \/>\n        <strong>610-228-0730 <\/strong><br \/>\n        <br \/>\n        <strong>john.reynolds@buchananpr.com<\/strong>\n      <\/p>\n<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIwNTY4NyM0MDg5NjQxIzIwODExNTI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/4d12e3e1-acf9-400e-aafe-7d6f29c34d39\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HORSHAM, Pa., March 24, 2021 (GLOBE NEWSWIRE) &#8212; Bimbo Bakeries USA (BBU) today announced a new initiative to combat racial equity and injustice and create lasting change. As part of that effort, BBU, a proud member of the Grupo Bimbo family of companies, has committed $1 million to national and local organizations dedicated to furthering the education, financial well-being and health of Black and minority Americans. In addition, the company formed a Racial Equity Action Council and appointed Nikki Lang as its first Head of Diversity, Equity &amp; Belonging. \u201cLast year, the U.S. experienced a reckoning moment with racial equity and injustice,\u201d said Fred Penny, president of Bimbo Bakeries USA. \u201cBBU acknowledged our responsibility to do more within our organization &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-464315","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HORSHAM, Pa., March 24, 2021 (GLOBE NEWSWIRE) &#8212; Bimbo Bakeries USA (BBU) today announced a new initiative to combat racial equity and injustice and create lasting change. As part of that effort, BBU, a proud member of the Grupo Bimbo family of companies, has committed $1 million to national and local organizations dedicated to furthering the education, financial well-being and health of Black and minority Americans. In addition, the company formed a Racial Equity Action Council and appointed Nikki Lang as its first Head of Diversity, Equity &amp; Belonging. \u201cLast year, the U.S. experienced a reckoning moment with racial equity and injustice,\u201d said Fred Penny, president of Bimbo Bakeries USA. \u201cBBU acknowledged our responsibility to do more within our organization &hellip; Continue reading &quot;Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T14:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIwNTY4NyM0MDg5NjQxIzIwODExNTI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging\",\"datePublished\":\"2021-03-24T14:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\\\/\"},\"wordCount\":1221,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIwNTY4NyM0MDg5NjQxIzIwODExNTI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\\\/\",\"name\":\"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging - 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As part of that effort, BBU, a proud member of the Grupo Bimbo family of companies, has committed $1 million to national and local organizations dedicated to furthering the education, financial well-being and health of Black and minority Americans. In addition, the company formed a Racial Equity Action Council and appointed Nikki Lang as its first Head of Diversity, Equity &amp; Belonging. \u201cLast year, the U.S. experienced a reckoning moment with racial equity and injustice,\u201d said Fred Penny, president of Bimbo Bakeries USA. \u201cBBU acknowledged our responsibility to do more within our organization &hellip; Continue reading \"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-24T14:03:15+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIwNTY4NyM0MDg5NjQxIzIwODExNTI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging","datePublished":"2021-03-24T14:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/"},"wordCount":1221,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIwNTY4NyM0MDg5NjQxIzIwODExNTI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/bimbo-bakeries-usa-pledges-1-million-commitment-to-minority-equity-organizations-in-addition-to-internal-focus-on-diversity-equity-and-belonging\/","name":"Bimbo Bakeries USA Pledges $1 Million Commitment to Minority Equity Organizations in Addition to Internal Focus on Diversity, Equity and Belonging - 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