{"id":460809,"date":"2021-03-18T10:03:31","date_gmt":"2021-03-18T14:03:31","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=460809"},"modified":"2021-03-18T10:03:31","modified_gmt":"2021-03-18T14:03:31","slug":"bet-partners-with-vaseline-and-vaseline-brand-ambassador-regina-king-to-bring-access-to-equitable-skincare-for-black-and-brown-communities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bet-partners-with-vaseline-and-vaseline-brand-ambassador-regina-king-to-bring-access-to-equitable-skincare-for-black-and-brown-communities\/","title":{"rendered":"BET Partners With Vaseline\u00ae and Vaseline\u00ae Brand Ambassador, Regina King, to Bring Access to Equitable Skincare for Black and Brown Communities"},"content":{"rendered":"

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BET Partners With Vaseline\u00ae<\/sup> and Vaseline\u00ae<\/sup> Brand Ambassador, Regina King, to Bring Access to Equitable Skincare for Black and Brown Communities<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nOn March 24 at 3 pm EST, BET (a subsidiary of ViacomCBS Inc., NASDAQ: VIACA, VIAC), the nation’s leading provider of quality content for African American audiences, and Vaseline\u00ae are partnering to host a powerful Zoom discussion for consumers featuring award-winning director and actress, Regina King, around skincare equity for skin of color.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210318005379\/en\/<\/a><\/p>\n

\n\u201cOver the past year, we\u2019ve seen the challenges that people of color face in achieving equitable health outcomes and unfortunately, the dermatology practice is no different,<\/i>\u201d said Louis Carr, President of Media Sales at BET. \u201cThrough our partnership with Vaseline\u00ae, we\u2019re committed to increasing awareness of the importance of health through skincare. We\u2019re honored to have the opportunity to partner with and lend our platform to amplify Vaseline\u2019s Equitable Skincare for All campaign.<\/i>\u201d\n<\/p>\n

\nThe Equitable Skincare for All discussion will highlight the healthcare and skincare inequities that negatively impact Black and Brown communities, the importance of bringing true equality to care for skin of color and how individuals can make a difference.\n<\/p>\n

\nSkin health needs for Black and Brown communities continue to be underserved and without access to proper care comes the likelihood of misdiagnosis or no diagnosis leaving them at risk for long-term consequences.This is in part the case as nearly half of dermatologists say they were not adequately trained to treat skin of color. Representation is also an issue in dermatological care with only 3% of practicing dermatologists identified as Black and 4.2% identified as Latinx.1<\/sup><\/p>\n

\nFor over 150 years, Vaseline\u00ae has been committed to helping heal dry skin everywhere, but this goal can’t be achieved if part of the Vaseline\u00ae community doesn’t have access to equitable care. That\u2019s why Vaseline\u00ae has teamed up with BET to bring awareness, education and drive meaningful discussions around healthcare and skincare inequities that negatively impact Black and Brown communities.\n<\/p>\n

\nHosted by veteran beauty expert, Tai Beauchamp, Vaseline\u00ae spokesperson Regina King <\/b>along with other guests such as prominent doctors, experts and skincare enthusiasts, will share their experiences with inequity, current inequities Black and Brown people face, the consequences of these disparities and the importance of properly treating Black and Brown skin.\n<\/p>\n

\u201cAs a heritage brand, our goal is to achieve equitable skincare for all,\u201d <\/i>says Kevin Tolson, Senior Brand Manager for Vaseline. \u201cAs part of that larger commitment, this event not only seeks to highlight the problem, but also arm Black and Brown communities with effective tools and immediate solutions to work toward skin equity now and for the next generation.\u201d<\/i><\/p>\n

\nTo expand this important conversation, BET and Vaseline\u00ae have worked together to create a video content series to further educate people around the issues of skincare inequity in addition to the Zoom event. The first video of the Equitable Skincare for All series will air on BET.com, and across BET\u2019s social handles on March 18.\n<\/p>\n

\nBET seeks to leverage its position as a leading provider of entertaining, engaging and empowering content and its partnership with Vaseline\u00ae to contribute meaningfully to the current conversation about racial equity in healthcare, while equipping our audiences with tools and resources to take control of their own health.\n<\/p>\n

\nTo register, consumers can visit BET.com<\/a> and submit their questions ahead of the event using the #Skincareforall hashtag.\n<\/p>\n

About BET<\/span><\/b><\/p>\n

\nBET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET\u2019s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.\n<\/p>\n

About Unilever North America<\/span><\/b><\/p>\n

\nUnilever is one of the world\u2019s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of \u20ac50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann\u2019s, Lipton, Magnum, Axe, Ben & Jerry\u2019s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemm\u00e9, and Vaseline.\n<\/p>\n

\nOur vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world\u2019s first purposeful brand, Sunlight Soap, more than 100 years ago, and it\u2019s at the heart of how we run our company today.\n<\/p>\n

\nThe Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:\n<\/p>\n