{"id":460710,"date":"2021-03-18T09:03:41","date_gmt":"2021-03-18T13:03:41","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=460710"},"modified":"2021-03-18T09:03:41","modified_gmt":"2021-03-18T13:03:41","slug":"instead-debuts-new-natural-way-to-lawn-in-partnership-with-brand-builder-actress-and-talk-show-host-drew-barrymore","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/instead-debuts-new-natural-way-to-lawn-in-partnership-with-brand-builder-actress-and-talk-show-host-drew-barrymore\/","title":{"rendered":"instead Debuts New Natural Way to Lawn, in Partnership With Brand Builder, Actress, and Talk Show Host Drew Barrymore"},"content":{"rendered":"

\nNew DTC Product Family Is Natural, with No Complexity and No Inconvenience, for People who Choose a Life that Reflects their Values – and the Yard that Goes with It.
\n<\/h2>\n
\n

LAS VEGAS, March 18, 2021 (GLOBE NEWSWIRE) — Today, instead<\/em><\/strong> debuts as a better way to lawn<\/em><\/strong>. instead<\/em><\/strong> is a new answer to the old way of doing things, a brand that delivers what matters to consumers in 2021. instead<\/em><\/strong> is lawn care that you can use and feel good about, because it\u2019s not only easy and effective, but it\u2019s a natural choice. The fertilizers contain only natural ingredients lawns want, and need, to thrive. Having a natural choice is important to consumers and they\u2019re seeking brands who share their values. Since our lawns are pulling triple duty as our playgrounds, restaurants and movie theaters, instead<\/em><\/strong> gives people what they need: a lawn that truly fits their lives.<\/p>\n

Serving as instead<\/strong>\u2019s Co-Chief Creative Officer is actress, producer, talk show host and entrepreneur Drew Barrymore. Widely respected for her creative talent and long-time devotion to both nature and natural living, Drew will be featured in a robust ad campaign that will launch on March 18, 2021.<\/p>\n

The spots, starring Ms. Barrymore, are :15 and :30, with an array of social-specific cutdowns that are both earnest and authentic, and full of Drew\u2019s inimitable charm. The campaign will be seen on YouTubeTV, Hulu, all major social media platforms, podcasts, and across instead<\/strong>\u2019s digital channels. Creative can be seen at:<\/p>\n

\n
\n 30 second video<\/u>
\n <\/a>
\n
\n
\n 15 second video <\/u>
\n <\/a>\n <\/p>\n

\u201cI\u2019m a California girl at heart and have lived much of my life in my backyard, and I\u2019m now doing the same thing with my two girls,\u201d said Ms. Barrymore. \u201cWhat really spoke to me was instead\u2019s commitment to using natural ingredients, things that won\u2019t harm the earth, let alone my family or pets. Also, the packaging and subscription model felt extremely forward thinking to me\u201d<\/p>\n

An innovation in the natural lawn care market, instead\u2019s<\/em><\/strong> tailored, pour-and-spread formulas are delivered directly to your door for a simple, gimmick-free solution that eliminates any guesswork. Made entirely of natural ingredients – and transparent about all of them, instead <\/em>fertilizers feature molasses, wheat flour, feather meal, blood meal, nitrogen, alfalfa, soybean meal and more. These natural materials provide optimal nutrients to lawns…and peace of mind to users. When used as directed, instead<\/em> creates lush barefoot- and paw-approved lawns that users can feel good about.<\/p>\n

For yards that aren\u2019t just different but better, instead<\/em><\/strong> is committed to helping others take care of our planet. Sustainable bags are made of 25% braskem (a bio-based plastic made from sugarcane), and shippers are 100% recyclable. instead<\/em><\/strong> fertilizer\u2019s slow-release, natural ingredients are formulated to produce strong, thick lawns that can help crowd out weeds to help reduce the need for herbicides, and help keep the ecosystem thriving.<\/p>\n

\n
\n instead<\/em>
\n <\/strong> is a direct to consumer offering that will work with support from 1868 Ventures, a corporate venture capital fund and business incubator committed to supporting early stage companies focused on natural alternatives, sustainable products and packaging, and other category innovations.<\/p>\n

\u201c1868 Ventures works with challenger brands and products that have the gravitas to be disruptive and meet the evolving needs of today\u2019s Millennial homeowner\u201d, said Patti Ziegler, Chief Digital Officer, ScottsMiracle-Gro. \u201cinstead<\/em><\/strong> is a new brand that offers a lawn care solution for millennials who expect more natural, easy to use products that are delivered straight to their door. The collaboration between instead<\/em> and 1868 Ventures – a nod to the 153-year old heritage of ScottsMiracle-Gro – will leverage certain areas of expertise within Scotts, including R&D, while allowing independence to the instead<\/em> team to perfect and bring its own formulas and IP to market in its own way.<\/p>\n

Featuring smart, customized plans designed for your region and delivered to your door, instead<\/em><\/strong> is sent seasonally, eliminating any guesswork, inconvenience and need for storage. Seed and fertilizers include:<\/p>\n

\n Happy Lawn Spring<\/strong>
\n Fertilizer <\/strong>greens, thickens and wakes up lawns for a strong start to the season. Its natural, granular formula is rich in nutrients derived from ingredients like feather meal and molasses that won\u2019t burn the lawn (when used as directed) as it promotes long-lasting greening.<\/p>\n

\n Happy Lawn Summer Fertilizer<\/strong> greens, thickens and strengthens grass against the stressful heat of summer. This never-burn (when used as directed) blend of wheat flour, feather meal and molasses has just the right amount of nitrogen to help your lawn bounce back in the fall.<\/p>\n

\n Happy Lawn Fall Fertilizer<\/strong> greens, thickens and strengthens grass for better winter survival. Packed with nutrients from ingredients like alfalfa and molasses, it helps lawns weather colder temperatures to flourish in the spring.<\/p>\n

\n Ambitious Grass Seed Sun and Shade Mix<\/strong> features seed that thrives in local climates, establishes fast, and spreads quickly. The Tall Fescue Seed Mix<\/strong> covers quickly and handles heat and drought with persistence and resilience.<\/p>\n

INSTEAD is available for purchase at www.chooseinstead.com<\/u><\/a>. Shipping begins in March.<\/p>\n

For more information on instead, please visit www.chooseinstead.com<\/u><\/a>, Facebook: @Instead; Instagram.com: @choose.instead; and Twitter: @ChooseInstead.<\/p>\n

\n
\n About 1868 Ventures: <\/u>
\n <\/strong>
\n
1868 Ventures is a venture capital fund committed to supporting innovative, early stage companies focused on natural and organic fertilizers and controls, sustainable products and packaging and other innovating products and technologies. A nod to the 153-year heritage of ScottsMiracle-Gro, 1868 Ventures works with entrepreneurs, brands and technology that can help meet the evolving needs of gardeners and growers of all sizes and backgrounds. www.1868Ventures.com.<\/p>\n

Contact:<\/p>\n

Susan Mallory
Masters Mallory Communications
Susan@MastersMallory.com
551.404.3963<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/abfd5a1e-e8c9-49a7-a950-d4f01cb8b0a7<\/a><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

New DTC Product Family Is Natural, with No Complexity and No Inconvenience, for People who Choose a Life that Reflects their Values – and the Yard that Goes with It. LAS VEGAS, March 18, 2021 (GLOBE NEWSWIRE) — Today, instead debuts as a better way to lawn. instead is a new answer to the old way of doing things, a brand that delivers what matters to consumers in 2021. instead is lawn care that you can use and feel good about, because it\u2019s not only easy and effective, but it\u2019s a natural choice. The fertilizers contain only natural ingredients lawns want, and need, to thrive. Having a natural choice is important to consumers and they\u2019re seeking brands who share their … <\/p>\n

Continue reading “instead Debuts New Natural Way to Lawn, in Partnership With Brand Builder, Actress, and Talk Show Host Drew Barrymore”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-460710","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\ninstead Debuts New Natural Way to Lawn, in Partnership With Brand Builder, Actress, and Talk Show Host Drew Barrymore - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/instead-debuts-new-natural-way-to-lawn-in-partnership-with-brand-builder-actress-and-talk-show-host-drew-barrymore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"instead Debuts New Natural Way to Lawn, in Partnership With Brand Builder, Actress, and Talk Show Host Drew Barrymore - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New DTC Product Family Is Natural, with No Complexity and No Inconvenience, for People who Choose a Life that Reflects their Values – and the Yard that Goes with It. 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LAS VEGAS, March 18, 2021 (GLOBE NEWSWIRE) — Today, instead debuts as a better way to lawn. instead is a new answer to the old way of doing things, a brand that delivers what matters to consumers in 2021. instead is lawn care that you can use and feel good about, because it\u2019s not only easy and effective, but it\u2019s a natural choice. The fertilizers contain only natural ingredients lawns want, and need, to thrive. 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