{"id":458777,"date":"2021-03-16T09:32:05","date_gmt":"2021-03-16T13:32:05","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458777"},"modified":"2021-03-16T09:32:05","modified_gmt":"2021-03-16T13:32:05","slug":"ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\/","title":{"rendered":"TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth<\/b><\/p>\n<p class=\"bwalignc\"><i>Leader in Atlassian Ecosystem Secures Growth Stage Financing to Support Continued Expansion and Accelerate the Broad Adoption of its Digital Transformation Apps<\/i><\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.appfire.com%2F%3Futm_source%3Dbusinesswire.com%26utm_medium%3Dpressrelease%26utm_campaign%3Dta%2Bannouncement&amp;esheet=52396751&amp;newsitemid=20210316005685&amp;lan=en-US&amp;anchor=Appfire&amp;index=1&amp;md5=a1cca5375e2f535744435018a2072783\">Appfire<\/a>, a leading provider of apps that help teams solve modern challenges with digital solutions, today announced that it has received a $100 million investment from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ta.com&amp;esheet=52396751&amp;newsitemid=20210316005685&amp;lan=en-US&amp;anchor=TA+Associates&amp;index=2&amp;md5=c92513417c4679540ae75ae1c5b99fb9\">TA Associates<\/a>, a leading global growth private equity firm. With this investment, Appfire intends to continue its leadership within the Atlassian ecosystem with more than 85 purpose-built products on the Atlassian Marketplace and over 110,000 active installations worldwide.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210316005685\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210316005685\/en\/<\/a><\/p>\n<p>\nTA\u2019s investment in Appfire comes on the heels of a $49 million strategic investment from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.silversmith.com&amp;esheet=52396751&amp;newsitemid=20210316005685&amp;lan=en-US&amp;anchor=Silversmith+Capital+Partners&amp;index=3&amp;md5=565df0cb4435a095a8f8b3d696224073\">Silversmith Capital Partners<\/a> in May 2020. Since Silversmith\u2019s investment, Appfire has made six acquisitions within the Atlassian ecosystem\u2014Artemis, Beecom, Bolo, Botron, Innovalog and Navarambh\u2014significantly expanding the company\u2019s footprint.\n<\/p>\n<p>\n\u201cTA&#8217;s commitment to growth and innovation aligns with our passion for helping teams everywhere drive efficiency and productivity,\u201d said Randall Ward, CEO of Appfire. \u201cWe believe this investment is a testament to Appfire\u2019s outstanding team and a clear validation of our vision, strategy and execution. We are excited to continue our partnership with Silversmith and welcome TA as a strategic growth partner.\u201d\n<\/p>\n<p>\nFounded in 2005 as a professional services company, Appfire was one of the first Atlassian partners and transitioned to a product company in 2013. The Appfire team has developed domain expertise in creating, launching and distributing apps through the Atlassian Marketplace. The company\u2019s growing portfolio of apps empowers teams worldwide with workflow automation, business intelligence, publishing and administrative tools, at companies, including Google, Amazon and Starbucks.\n<\/p>\n<p>\n\u201cWe are thrilled to complete this strategic investment in Appfire and to support Randall and his team in the next stage of the company\u2019s evolution,\u201d said Michael Libert, a principal at TA Associates, and Hythem El-Nazer, a managing director at TA Associates. \u201cWe look forward to working closely with the Appfire and Silversmith teams in driving organic growth, leveraging the company\u2019s robust M&amp;A platform and supporting Atlassian\u2019s goal of having best-of-breed products.\u201d\n<\/p>\n<p>\n\u201cSince our investment a year ago, Appfire\u2019s exceptional team, unique culture and strong products have helped leading companies around the world navigate an accelerated need for digital-first, cloud-native solutions. Customers leverage Appfire\u2019s workflow automation, data integration, administration and reporting apps to do their best work,\u201d said Sri Rao, general partner, Silversmith Capital Partners. \u201cWe are thrilled to partner with Hythem, Michael and the TA team as Appfire enters an exciting next phase of evolution.\u201d\n<\/p>\n<p>\nAs part of the investment, Michael Libert and Hythem El-Nazer of TA have joined Appfire\u2019s Board of Directors.\n<\/p>\n<p>\n\u201cAppfire is a great example of the incredible innovation occurring in the Atlassian marketplace and how our ecosystem can provide customers with the tools and technologies they need to unleash the potential of every team,\u201d said Martin Musierowicz, head of channel, Atlassian. \u201cAppfire continues to deliver great capabilities for our customers, and we\u2019re excited to support their continued growth.\u201d\n<\/p>\n<p>\nKirkland &amp; Ellis LLP served as legal counsel to Appfire and TA Associates. Baird served as the exclusive financial advisor to Appfire.\n<\/p>\n<p><b>About Appfire<\/b><\/p>\n<p>\nAppfire is an award-winning Atlassian Platinum Marketplace Partner and has been a global authority in the Atlassian ecosystem for more than 15 years. Appfire\u2019s popular Artemis, Beecom, Bob Swift, Bolo, Botron, Feed Three, Innovalog and Wittified product brands comprise the largest portfolio of apps on the Atlassian Marketplace with 85+ purpose-built products and over 110,000 active installations worldwide. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.appfire.com%2F%3Futm_source%3Dbusinesswire.com%26utm_medium%3Dpressrelease%26utm_campaign%3Dta%2Bannouncement&amp;esheet=52396751&amp;newsitemid=20210316005685&amp;lan=en-US&amp;anchor=www.appfire.com&amp;index=4&amp;md5=586bcebb8f357571a46a2c87b466d531\">www.appfire.com<\/a>.\n<\/p>\n<p><b>About TA Associates<\/b><\/p>\n<p>\nTA is a leading global growth private equity firm. Focused on targeted sectors within five industries \u2013 technology, healthcare, financial services, consumer and business services \u2013 the firm invests in profitable, growing companies with opportunities for sustained growth, and has invested in more than 500 companies around the world. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high quality growth companies. TA has raised $33.5 billion in capital since its founding in 1968 and is committing to new investments at the pace of over $3 billion per year. The firm\u2019s more than 100 investment professionals are based in Boston, Menlo Park, London, Mumbai and Hong Kong. More information about TA can be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ta.com%2F&amp;esheet=52396751&amp;newsitemid=20210316005685&amp;lan=en-US&amp;anchor=www.ta.com&amp;index=5&amp;md5=31e8da579c321c2e56ef48245916f7d5\">www.ta.com<\/a>.\n<\/p>\n<p><b>About Silversmith Capital Partners<\/b><\/p>\n<p>\nFounded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $2.0 billion of capital under management. Silversmith\u2019s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Appfire, Centauri Health Solutions, DistroKid, Impact, LifeStance Health, MediQuant, Panalgo, Unily, Validity, and Webflow. The partners have over 75 years of collective investing experience and have served on the boards of numerous successful growth companies including ABILITY Network, Archer Technologies, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Passport Health, SurveyMonkey, and Wrike. For more information about Silversmith, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.silversmith.com&amp;esheet=52396751&amp;newsitemid=20210316005685&amp;lan=en-US&amp;anchor=www.silversmith.com&amp;index=6&amp;md5=42a543d62a7caecbd3f71c77bac4ecc4\">www.silversmith.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210316005685r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210316005685\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210316005685\/en\/<\/a><\/span><\/p>\n<p><b>For TA Associates:<br \/>\n<\/b><br \/>Marcia O\u2019Carroll<br \/>\n<br \/>TA Associates<br \/>\n<br \/>617-574-6796<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mocarroll@ta.com\">mocarroll@ta.com<\/a><\/p>\n<p>\nPhil Nunes<br \/>\n<br \/>BackBay Communications<br \/>\n<br \/>617-391-0792<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:phil.nunes@backbaycommunications.com\">phil.nunes@backbaycommunications.com<\/a><\/p>\n<p><b>For Appfire:<br \/>\n<\/b><br \/>Kim Pegnato<br \/>\n<br \/>Appfire<br \/>\n<br \/>(781) 835-7118<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:MediaRelations@appfire.com\">MediaRelations@appfire.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts Europe United States United Kingdom North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Internet Professional Services Technology Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210316005685\/en\/865491\/3\/appfire_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210316005685\/en\/865493\/3\/TA_Associates_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth Leader in Atlassian Ecosystem Secures Growth Stage Financing to Support Continued Expansion and Accelerate the Broad Adoption of its Digital Transformation Apps BOSTON&#8211;(BUSINESS WIRE)&#8211;Appfire, a leading provider of apps that help teams solve modern challenges with digital solutions, today announced that it has received a $100 million investment from TA Associates, a leading global growth private equity firm. With this investment, Appfire intends to continue its leadership within the Atlassian ecosystem with more than 85 purpose-built products on the Atlassian Marketplace and over 110,000 active installations worldwide. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210316005685\/en\/ TA\u2019s investment &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-458777","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth Leader in Atlassian Ecosystem Secures Growth Stage Financing to Support Continued Expansion and Accelerate the Broad Adoption of its Digital Transformation Apps BOSTON&#8211;(BUSINESS WIRE)&#8211;Appfire, a leading provider of apps that help teams solve modern challenges with digital solutions, today announced that it has received a $100 million investment from TA Associates, a leading global growth private equity firm. With this investment, Appfire intends to continue its leadership within the Atlassian ecosystem with more than 85 purpose-built products on the Atlassian Marketplace and over 110,000 active installations worldwide. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210316005685\/en\/ TA\u2019s investment &hellip; Continue reading &quot;TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T13:32:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210316005685r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth\",\"datePublished\":\"2021-03-16T13:32:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\\\/\"},\"wordCount\":935,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210316005685r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ta-associates-makes-a-100-million-strategic-investment-in-appfire-to-partner-with-silversmith-capital-partners-to-accelerate-companys-growth\\\/\",\"name\":\"TA Associates Makes a $100 Million Strategic Investment in Appfire to Partner With Silversmith Capital Partners to Accelerate Company\u2019s Growth - 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With this investment, Appfire intends to continue its leadership within the Atlassian ecosystem with more than 85 purpose-built products on the Atlassian Marketplace and over 110,000 active installations worldwide. This press release features multimedia. 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