{"id":458738,"date":"2021-03-16T09:04:06","date_gmt":"2021-03-16T13:04:06","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458738"},"modified":"2021-03-16T09:04:06","modified_gmt":"2021-03-16T13:04:06","slug":"qvc-expands-estee-lauder-relationship-with-livestream-video-launch","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/qvc-expands-estee-lauder-relationship-with-livestream-video-launch\/","title":{"rendered":"QVC Expands Est\u00e9e Lauder Relationship with Livestream Video Launch"},"content":{"rendered":"
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QVC will offer customers a 360-degree experience of the prestige beauty brand across broadcast, streaming, web, mobile and social platforms<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n WEST CHESTER, Pa.<\/span>, March 16, 2021<\/span> \/PRNewswire\/ —\u00a0QVC\u00ae<\/sup><\/a>, a world leader in building brands through livestream video storytelling, announced today that customers can now experience the Est\u00e9e Lauder<\/a> brand through the power of QVC’s multiplatform shopping ecosystem. Est\u00e9e Lauder, the flagship brand of The Est\u00e9e Lauder Companies Inc., is celebrating its 75th<\/sup> anniversary this year and will expand its distribution across all QVC U.S. platforms this month. Following a successful e-commerce launch in April 2020<\/span>, Est\u00e9e Lauder will be featured across QVC’s multiplatform shopping ecosystem, which reaches 94 million U.S. homes via three broadcast channels and millions more via multiple streaming services, social pages, two mobile apps, and the website. <\/p>\n

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\n \"(PRNewsfoto\/QVC
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Following a successful e-commerce launch, Est\u00e9e Lauder will be featured across QVC’s multiplatform shopping ecosystem<\/div>\n

Est\u00e9e Lauder’s March 16<\/span>th<\/sup> premiere on-air and across all digital platforms will feature a Today’s Special Value\u00ae<\/sup> (TSV) including the brand’s #1 best-selling serum, Advanced Night Repair Synchronized Multi-Recovery Complex, along with the Advanced Night Repair Eye Concentrate Matrix. Since its introduction as the first-ever night serum, ‘Night Repair’ in 1982, Advanced Night Repair remains one of the best-selling, most loved skincare products in Est\u00e9e Lauder history. Est\u00e9e Lauder’s product assortment on QVC will be expanded to include skincare, makeup and fragrance.<\/p>\n

“We are thrilled to be\u00a0launching our first\u00a0on-air\u00a0QVC broadcast,” said\u00a0Claudia\u00a0Benshimol, Senior Vice President, General Manager, Est\u00e9e\u00a0Lauder and AERIN Beauty, North America<\/span>. “QVC offers us opportunities to deliver the Est\u00e9e Lauder high-touch experience across all touchpoints including online, digital as well as broadcast \u2013 an approach that is key for relevance within the modern consumer landscape. We are always seeking new distribution opportunities to ensure we are meeting the consumer where she is, and to be able to expand our business during a difficult U.S. retail market is something we are very proud of.”<\/p>\n

\n Maggie Turner<\/span>, Executive Director, Education, Special Events, Artistry for Est\u00e9e Lauder and AERIN Beauty, U.S., will present the brand on-air, demonstrating the products and sharing tips and tricks for achieving the most results.\u00a0<\/p>\n

“We are so pleased to expand our selection of Est\u00e9e Lauder products across our platforms,” said Mary Campbell<\/span>, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. “As a world leader in video commerce, we help brands like Est\u00e9e Lauder create deep connections with customers by providing unique access to brand experts. Est\u00e9e Lauder is an iconic brand that customers trust, know and love. We are excited to help Est\u00e9e Lauder reach new audiences in new ways through the power of livestream video storytelling.” <\/p>\n

“As we celebrate Women’s History Month, it’s such an honor to widen our relationship with one of America’s pioneering woman-founded beauty brands and be a part of its 75th<\/sup> anniversary,” Mary added.\u00a0 <\/p>\n

QVC offers brands powerful platforms to reach large audiences of highly engaged shoppers everywhere they are and explain how a product solves a problem or fills a need. The video-rich experiences QVC creates with its vendor brands are hard to replicate at traditional brick-and-mortar stores or on transactional e-commerce sites. <\/p>\n

Est\u00e9e Lauder is available to shop on QVC.com<\/a> and through the QVC apps and will premiere on QVC on March 16<\/span> at 9 a.m.<\/span> and 9 p.m. ET<\/span>. \u00a0Est\u00e9e Lauder items are also available through QVC UK.<\/p>\n

\n About QVC\u00ae<\/sup><\/b>\u00a0<\/p>\n

QVC delivers\u00a0the joy of discovery through the power of relationships. Every day, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from\u00a0home and\u00a0fashion to\u00a0beauty,\u00a0electronics,\u00a0and\u00a0jewelry.\u00a0Along the way,\u00a0QVC connects\u00a0shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester<\/span>, Pa.,\u00a0and founded in 1986, QVC has retail operations in the\u00a0U.S.,\u00a0the U.K., Germany,\u00a0Japan, Italy<\/span>, and through a joint venture in China<\/span>. Worldwide, QVC engages shoppers on\u00a013\u00a0broadcast networks\u00a0reaching approximately 380 million homes\u00a0and\u00a0on\u00a0multiple websites, mobile apps,\u00a0and social pages.\u00a0To learn more, visit corporate.qvc.com, follow @QVC on\u00a0Facebook<\/a>,\u00a0Instagram<\/a>, or\u00a0Twitter<\/a>, or follow QVC on\u00a0Pinterest<\/a>,\u00a0YouTube<\/a>, or\u00a0LinkedIn<\/a>.\u202f\u00a0<\/p>\n

Qurate\u00a0Retail, Inc. (NASDAQ: QRTEA, QRTEB, and QRTEP) includes QVC, HSN\u00ae<\/sup>,\u00a0Zulily\u00ae<\/sup>\u00a0and the Cornerstone brands (collectively, “Qurate\u00a0Retail\u00a0GroupSM<\/sup>“), as well as other minority\u00a0interests and green energy investments.\u00a0Qurate\u00a0Retail Group believes in a Third Way to Shop\u00ae<\/sup>\u00a0\u2013 beyond transactional ecommerce or traditional brick-and-mortar stores.\u00a0In addition to being\u00a0a world leader\u00a0in video commerce,\u00a0Qurate\u00a0Retail Group is\u00a0among\u00a0the top 10 ecommerce retailers in North America<\/span> (according to\u00a0Digital Commerce 360) and is\u00a0a leader in mobile commerce and social commerce.\u00a0For more information, visit\u00a0www.qurateretailgroup.com<\/a>, follow @QurateRetailGrp on\u00a0Facebook<\/a><\/u>,\u00a0Instagram<\/a>\u00a0or\u00a0Twitter<\/a>, or follow\u00a0Qurate\u00a0Retail Group on\u00a0YouTube<\/a>\u00a0or\u00a0LinkedIn<\/a>.\u00a0QVC and Q are registered service marks of ER Marks, Inc.\u00a0<\/p>\n

\n About Est\u00e9e Lauder<\/b>\n <\/p>\n

Est\u00e9e Lauder is the flagship brand of The Est\u00e9e Lauder Companies Inc. Founded by Est\u00e9e Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances \u2013 all infused with a deep understanding of women’s needs and desires. Today, Est\u00e9e Lauder engages with women in over 150 countries and territories around the world and at dozens of touch points \u2013 from in-store to digital.\u00a0 And each of these relationships consistently reflects Est\u00e9e’s powerful and authentic woman-to-woman point of view.\u00a0Follow @esteelauder on\u00a0Instagram<\/a>,\u00a0Facebook<\/a>,\u00a0Twitter<\/a> and\u00a0<\/u>YouTube<\/a>.<\/p>\n

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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/qvc-expands-estee-lauder-relationship-with-livestream-video-launch-301247805.html<\/a><\/p>\n

SOURCE QVC, Inc.<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

QVC will offer customers a 360-degree experience of the prestige beauty brand across broadcast, streaming, web, mobile and social platforms PR Newswire WEST CHESTER, Pa., March 16, 2021 \/PRNewswire\/ —\u00a0QVC\u00ae, a world leader in building brands through livestream video storytelling, announced today that customers can now experience the Est\u00e9e Lauder brand through the power of QVC’s multiplatform shopping ecosystem. Est\u00e9e Lauder, the flagship brand of The Est\u00e9e Lauder Companies Inc., is celebrating its 75th anniversary this year and will expand its distribution across all QVC U.S. platforms this month. Following a successful e-commerce launch in April 2020, Est\u00e9e Lauder will be featured across QVC’s multiplatform shopping ecosystem, which reaches 94 million U.S. homes via three broadcast channels and millions more … <\/p>\n

Continue reading “QVC Expands Est\u00e9e Lauder Relationship with Livestream Video Launch”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-458738","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nQVC Expands Est\u00e9e Lauder Relationship with Livestream Video Launch - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/qvc-expands-estee-lauder-relationship-with-livestream-video-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QVC Expands Est\u00e9e Lauder Relationship with Livestream Video Launch - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"QVC will offer customers a 360-degree experience of the prestige beauty brand across broadcast, streaming, web, mobile and social platforms PR Newswire WEST CHESTER, Pa., March 16, 2021 \/PRNewswire\/ —\u00a0QVC\u00ae, a world leader in building brands through livestream video storytelling, announced today that customers can now experience the Est\u00e9e Lauder brand through the power of QVC’s multiplatform shopping ecosystem. Est\u00e9e Lauder, the flagship brand of The Est\u00e9e Lauder Companies Inc., is celebrating its 75th anniversary this year and will expand its distribution across all QVC U.S. platforms this month. 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