{"id":458735,"date":"2021-03-16T09:04:05","date_gmt":"2021-03-16T13:04:05","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458735"},"modified":"2021-03-16T09:04:05","modified_gmt":"2021-03-16T13:04:05","slug":"roaring-20s-real-estate-saddles-up-for-a-sellers-market-as-one-in-five-homeowners-plans-to-sell-this-year-according-to-survey","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/roaring-20s-real-estate-saddles-up-for-a-sellers-market-as-one-in-five-homeowners-plans-to-sell-this-year-according-to-survey\/","title":{"rendered":"Roaring 20s: Real Estate Saddles Up for a Seller’s Market as One in Five Homeowners Plans to Sell this Year According to Survey"},"content":{"rendered":"
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Coldwell Banker focuses on guiding sellers home through a spring selling season like no other by pairing “Guiding You Home Since 1906” marketing campaign with a home seller survey<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n MADISON, N.J.<\/span>, March 16, 2021<\/span> \/PRNewswire\/ —\u00a0Coldwell Banker Real Estate<\/a>\u00a0LLC, a Realogy (NYSE: RLGY) brand, recently commissioned a survey, conducted online by The Harris Poll among over 1,300 U.S. homeowners, exploring their plans to sell amid this year’s fast-paced market to coincide with its national ad, “Guiding You Home Since 1906<\/a>,” airing during the NCAA Men’s College Basketball Tournament. The survey findings<\/a>\u00a0indicate this already hot real estate market is roaring into this decade, as one in five homeowners (20%) plans to sell in the next 12 months. <\/p>\n

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\n “Guiding You Home Since 1906”<\/b>\n <\/p>\n

Airing just in time to capitalize on this growing trend, the “Guiding You Home Since 1906<\/a>” ad shows people celebrating the joy of returning home, a sentiment made more meaningful after a year spent apart from those we love. Last year, following a first-of-its-kind transparent rebrand to modernize the 40-year-old logo, the brand released the ad with the new North Star logo and brand story to the consumer market set to air during the 2020 NCAA Men’s College Basketball Tournament. However, after only a week of airing the ad, the tournament was cancelled. <\/p>\n

Now, after a year of pivots, the real estate industry’s most effective ad will air again during the 2021 NCAA Men’s College Basketball Tournament among several other platforms including Hulu, HGTV, Food Network and other cable network programing.<\/p>\n

The ad ranks as the top real estate ad of 2020, outpacing the industry average with high marks for likeability, attention and music as measured by Ace Metrix. Ace Metrix also confirms that “Guiding You Home Since 1906” is in the top 3.4% of all ads for\u00a0heartfelt\u00a0scores.<\/p>\n

It’s no wonder consumers love the “Guiding You Home Since 1906” campaign. The ad showcases how Coldwell Banker-affiliated agents are a vital aspect in any home selling experience \u2013 especially in this fast-paced seller’s market, in which sellers need the most trusted guide in the industry to help them navigate this new normal. <\/p>\n

\n Home Seller Survey: Real Estate’s Roaring 20s<\/b>\n <\/p>\n

Concurrent with the ad airing, the spring home buying and selling season is already hot. With record low inventory on the market, pent up demand and continued historically low mortgage rates, Coldwell Banker Real Estate asked home sellers about their plans to list their homes. The survey results<\/a>\u00a0reflect homeowners’ plans to sell, where they are going and their top concerns.<\/p>\n

\n Americans on the Move<\/b>\n <\/p>\n