{"id":458726,"date":"2021-03-16T09:03:36","date_gmt":"2021-03-16T13:03:36","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458726"},"modified":"2021-03-16T09:03:36","modified_gmt":"2021-03-16T13:03:36","slug":"brand-new-sanuk-grateful-dead-collection-debuts-today","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brand-new-sanuk-grateful-dead-collection-debuts-today\/","title":{"rendered":"Brand New SANUK & GRATEFUL DEAD\u2122 Collection Debuts Today"},"content":{"rendered":"
\n

Featuring New Soft Top Comfort, BLOOM Algae Foam, Custom Tie-Dye & Classic Band Logos<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n GOLETA, Calif.<\/span>, March 16, 2021<\/span> \/PRNewswire\/ —\u00a0Sanuk<\/a>, a division of Deckers Brands (NYSE: DECK), today announced the fourth iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. As an evolution of Sanuk’s sustainability journey, the men’s and women’s collection utilizes the power of natural resources like\u00a0algae\u00a0and\u00a0pays homage to the band’s legacy with groovy custom tie-dye patterns and the iconic Grateful Dead lightning bolt logo in Sanuk’s most popular styles.<\/p>\n

\n

\n
\n \"Sanuk
\n <\/a>\n <\/p>\n<\/p><\/div>\n

Building off Sanuk’s previous trio of capsule collections in partnership with Grateful Dead, this next iteration features new pastel and muted custom tie-dye colorways decked out with the band’s iconic 13-point lightning bolt logo across the popular Sling, Sandbar flip flop, Donna and Vagabond Sidewalk Surfer styles. Special guest details in the collaboration include embroidered patches, embossed emblems, band tags, jute outsoles, premium footbeds and step-down heel counters. Added to the set list, Sanuk’s new BLOOM\u2122\u00a0x Soft Top Foam technology delivers the utmost in cushion, high rebound bounce and support across the collection’s kicks for the comfiest trip to your happy place. <\/p>\n

This psychedelic collaboration features BLOOM\u2122 Foam which uses repurposed algae.\u00a0 The use of BLOOM\u2122 Foam cleans approximately 2,800 cubic meters of air while the inclusion of other natural materials like hemp, jute and responsibly sourced leather together saved 21.6 million liters of water. \u00a0Sanuk was also able to reduce greenhouse gas emissions by more than 20% per pair, equal to 78,000+ miles driven by the average vehicle, so Grateful Dead fans can feel good while looking good.<\/p>\n

“Creativity, collaboration and music are crucial for us all \u2013 especially during these unique times,” said Seth Pulford<\/span>, Director of Marketing at Sanuk. “We’re excited to pay tribute to the band and the magnetic legacy they’ve gifted us with. This collection of modern classics does just that.”<\/p>\n

The fourth installment of the SANUK & GRATEFUL DEAD\u2122 collection launches today exclusively on Sanuk.com. Retail prices range from $50<\/span>-65.<\/p>\n

For more information about the SANUK & GRATEFUL DEAD\u2122 collection, visit www.sanuk.com<\/a>\/gratefuldead or follow along on Instagram @sanuk #smilepassiton.<\/p>\n

\n About Grateful Dead
<\/b>Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy\u00ae<\/sup> Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record.<\/p>\n

\n About SANUK\u00ae<\/b>\u00a0
Welcome to the world of Sanuk. We’re an unconventional footwear brand on a mission to be the outfitter for the journey to your happy place. In 1997, we were founded with one simple goal: to make people smile….and pass it on. In the world of Sanuk, smiles are always wider\u2026every step of the way to your happy place. For more information, visit\u00a0sanuk.com<\/a><\/u>\u00a0or follow @sanuk\u00a0#smilepassiton\u00a0<\/p>\n

\n About<\/b>
\n \u00a0<\/b>
\n Deckers<\/b>
\n \u00a0<\/b>
\n Brands<\/b>\u00a0
Deckers\u00a0Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual\u00a0lifestyle\u00a0use and high performance activities. The Company’s portfolio of brands includes UGG\u00ae, KOOLABURRA\u00ae, HOKA ONE\u00a0ONE\u00ae, Teva\u00ae, and Sanuk\u00ae.\u00a0Deckers\u00a0Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites.\u00a0Deckers\u00a0Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions\u00a0of loyal consumers globally. For more information, please visit\u202fwww.deckers.com<\/a><\/u>.\u00a0<\/p>\n

CONTACT: Sophia Hatef<\/span><\/span>, shatef@crowepr.com<\/a><\/p>\n

\n

\n
\n \"(PRNewsfoto\/Sanuk)\"
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/brand-new-sanuk–grateful-dead-collection-debuts-today-301248320.html<\/a><\/p>\n

SOURCE Sanuk<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Featuring New Soft Top Comfort, BLOOM Algae Foam, Custom Tie-Dye & Classic Band Logos PR Newswire GOLETA, Calif., March 16, 2021 \/PRNewswire\/ —\u00a0Sanuk, a division of Deckers Brands (NYSE: DECK), today announced the fourth iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. As an evolution of Sanuk’s sustainability journey, the men’s and women’s collection utilizes the power of natural resources like\u00a0algae\u00a0and\u00a0pays homage to the band’s legacy with groovy custom tie-dye patterns and the iconic Grateful Dead lightning bolt logo in Sanuk’s most popular styles. Building off Sanuk’s previous trio of capsule collections in partnership with Grateful Dead, this next iteration features new pastel and muted custom tie-dye colorways decked out with the … <\/p>\n

Continue reading “Brand New SANUK & GRATEFUL DEAD\u2122 Collection Debuts Today”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-458726","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBrand New SANUK & GRATEFUL DEAD\u2122 Collection Debuts Today - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brand-new-sanuk-grateful-dead-collection-debuts-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand New SANUK & GRATEFUL DEAD\u2122 Collection Debuts Today - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Featuring New Soft Top Comfort, BLOOM Algae Foam, Custom Tie-Dye & Classic Band Logos PR Newswire GOLETA, Calif., March 16, 2021 \/PRNewswire\/ —\u00a0Sanuk, a division of Deckers Brands (NYSE: DECK), today announced the fourth iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. 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