{"id":458704,"date":"2021-03-16T09:03:21","date_gmt":"2021-03-16T13:03:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458704"},"modified":"2021-03-16T09:03:21","modified_gmt":"2021-03-16T13:03:21","slug":"edo-inc-announces-industry-first-avod-ad-intelligence-offering","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/edo-inc-announces-industry-first-avod-ad-intelligence-offering\/","title":{"rendered":"EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering"},"content":{"rendered":"
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\n New solution marks first-of-its-kind measurement of advertising activity on major advertising-based streaming platforms<\/em>\n <\/p>\n

\n Secures strategic partnership with Spanish-language content giant Univision ahead of launch<\/em>\n <\/p>\n

NEW YORK, March 16, 2021 (GLOBE NEWSWIRE) — EDO, Inc., the advertising data, measurement, and analytics software company, today announced the launch of its new product, Ad EnGage CI (Competitive Intelligence) Streaming. This product provides marketers with first-of-its-kind competitive share of voice, ad occurrence, creative, and targeting data for advertising-based video-on-demand platforms. Ad EnGage CI Streaming is the next phase of the company\u2019s expansion towards a Convergent TV Ad Measurement platform to provide ad intelligence and effectiveness insights across linear and non-linear TV.<\/p>\n

Until now, the advertising-based video-on-demand (AVOD) space has been a blind spot for marketers. This poor visibility into AVOD campaigns has held back marketers who lacked the competitive and demographic intelligence that is available for linear TV. Through EDO\u2019s Ad EnGage CI Streaming offering, marketers can now access ad occurrence and targeting data across major premium streaming platforms, including Hulu, Tubi, Paramount+ (previously CBS All Access), Peacock, and Roku. The platform also provides impactful insights into trends at the category and brand level and helps marketers understand where their and their competitors\u2019 ad dollars are going.<\/p>\n

\u201cWe always see that greater transparency grows a marketplace. In this day and age, the streaming platforms need to showcase the advertising activity on their services, while marketers need to be able to make critical decisions to successfully deliver against their media investments,\u201d said Kevin Krim, CEO & President, EDO, Inc. \u201cWith the expansion of our Ad EnGage platform into AVOD streaming, advertising sellers and brand marketers will now have access to EDO\u2019s precise, reliable data on the non-linear platforms where they want to spend more.\u201d<\/p>\n

Ad EnGage CI Streaming will allow users to answer key business questions, including:<\/p>\n