{"id":458574,"date":"2021-03-16T08:26:34","date_gmt":"2021-03-16T12:26:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458574"},"modified":"2021-03-16T08:26:34","modified_gmt":"2021-03-16T12:26:34","slug":"yankee-candle-reveals-the-2021-scent-of-the-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/","title":{"rendered":"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Combining universal trends with fragrance, experts introduce the defining scent of 2021<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">SOUTH DEERFIELD, Mass.<\/span>, <span class=\"xn-chron\">March 16, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3095995-1&amp;h=1959578686&amp;u=http%3A%2F%2Fwww.yankeecandle.com%2F&amp;a=Yankee+Candle%C2%AE\" rel=\"nofollow noopener noreferrer\">Yankee Candle<sup>\u00ae<\/sup><\/a>, the leader in home fragrance, announces today the highly anticipated, third annual Scent of the Year, <b>Discovery<\/b>. Available for purchase in time to celebrate International Fragrance Day on <span class=\"xn-chron\">March 21<\/span><sup>st<\/sup>, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1455649\/Discovery.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1455649\/Discovery.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now, more than ever before,&#8221; said <span class=\"xn-person\">Anna Whitton<\/span>, VP of Marketing for Yankee Candle Company. &#8220;Knowing that travel may still be out of reach for many this year, the 2021 Scent of the Year, Discovery, was designed to help people fulfill the universal desire to discover new cultures, make new memories, and embrace new connections from the comforts of their own homes.&#8221; <\/p>\n<p>Discovery brings home scents from around the globe, transporting people to new cultures, whether it be through food, fashion, or d\u00e9cor. Making its debut in Yankee Candle&#8217;s new Signature Collection Large Tumbler, the candle is wrapped in a boldly colored, Moroccan-inspired pattern that provides a luminary effect when lit.<\/p>\n<p>The Yankee Candle 2021 Scent of the Year, Discovery, blends a complex and delicious number of fruits and spices including:<\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <span class=\"xn-person\">Red Ginger<\/span>: <\/b>Adding freshness, zest, and a punch of color, the exotic spice evokes inspiration for our next culinary dish. <\/li>\n<li>\n          <b>Starfruit: <\/b>Bringing us further into the depths of the <span class=\"xn-location\">Caribbean<\/span> islands and tropical jungles, this sweet fruit is the heart and body of Discovery, awakening all our senses and inspirations for the future. <\/li>\n<li>\n          <b>Mango: <\/b>A juicy, rich blend of sweet and fruity notes reignite our hopes and passions, reminding us that adventure is just around the corner. <\/li>\n<li>\n          <b>Passion Fruit:<\/b> Hints of tart and sweet combine to create an exotic, fruity scent, inspiring us to plan our next vacation. <\/li>\n<li>\n          <b>Vanilla Spice: <\/b>Uplifting us for the upcoming spring season, this warm, sweet spice brings comfort and serenity to our home.<\/li>\n<\/ul>\n<p>The Yankee Candle 2021 Scent of the Year, Discovery, will be available during a Yankee Candle Rewards early access event online at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3095995-1&amp;h=743700742&amp;u=http%3A%2F%2Fwww.yankeecandle.com%2F&amp;a=YankeeCandle.com\" rel=\"nofollow noopener noreferrer\">YankeeCandle.com<\/a> starting on <span class=\"xn-chron\">Tuesday, March 16<\/span><sup>th<\/sup>. Early access will be eligible to all current Yankee Candle Rewards members and those who sign up during the event. The 2021 Scent of the Year, Discovery will be widely available for purchase on International Fragrance Day, <span class=\"xn-chron\">March 21st<\/span> at Yankee Candle retail stores, YankeeCandle.com, and on select retailer.com sites, including Walmart.com, Kohls.com, and BedBathBeyond.com.<\/p>\n<p>To learn more about\u202fthe 2021 Scent of the Year and Yankee Candle fragrances, please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3095995-1&amp;h=369714600&amp;u=http%3A%2F%2Fwww.yankeecandle.com%2F&amp;a=www.YankeeCandle.com\" rel=\"nofollow noopener noreferrer\">www.YankeeCandle.com<\/a>\u00a0and follow along on\u00a0Instagram (<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3095995-1&amp;h=320035383&amp;u=https%3A%2F%2Fwww.instagram.com%2Fyankeecandle%2F&amp;a=%40YankeeCandle)%2C\" rel=\"nofollow noopener noreferrer\">@YankeeCandle),<\/a>\u00a0Facebook (<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3095995-1&amp;h=169865770&amp;u=https%3A%2F%2Fwww.facebook.com%2FYankeecandle%2F&amp;a=facebook.com%2FYankeeCandle)%2C\" rel=\"nofollow noopener noreferrer\">facebook.com\/YankeeCandle),<\/a>\u00a0or\u00a0Pinterest\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3095995-1&amp;h=3784111445&amp;u=https%3A%2F%2Fwww.pinterest.com%2Ftheyankeecandle%2F_created%2F&amp;a=(%40TheYankeeCandle)\" rel=\"nofollow noopener noreferrer\">(@TheYankeeCandle)<\/a>.\u00a0\u00a0<\/p>\n<p>\n        <b>About\u202f<\/b><br \/>\n        <b>The\u202fYankee Candle Company, Inc.<\/b>\u202f\u00a0<br \/>Yankee Candle<sup>\u00ae<\/sup> is an American brand with a unique 50-year history of creating evocative, mood-setting and long-lasting fragrance for the home. The company offers a wide range of distinctive products, from the brand&#8217;s iconic candles to home &amp; car air fresheners, gifts and more. The Yankee Candle Company, Inc., is a wholly owned subsidiary of\u202fNewell Brands, Inc. and is sold through mass and specialty retailers, online and in Yankee Candle<sup>\u00ae<\/sup> retail stores. Outside of\u202fNorth America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (<span class=\"xn-location\">Europe<\/span>), Ltd., which has an international wholesale customer network.\u202f\u00a0<\/p>\n<p>\n        <b>About <span class=\"xn-person\">Newell Brands<\/span><\/b>\u202f\u00a0<br \/><span class=\"xn-person\">Newell Brands<\/span> (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid<sup>\u00ae<\/sup>, Paper Mate<sup>\u00ae<\/sup>, Sharpie<sup>\u00ae<\/sup>, Dymo<sup>\u00ae<\/sup>, EXPO<sup>\u00ae<\/sup>, Parker<sup>\u00ae<\/sup>, Elmer&#8217;s<sup>\u00ae<\/sup>, Coleman<sup>\u00ae<\/sup>, Marmot<sup>\u00ae<\/sup>, Oster<sup>\u00ae<\/sup>, Sunbeam<sup>\u00ae<\/sup>,\u202fFoodSaver<sup>\u00ae<\/sup>, Mr. Coffee<sup>\u00ae<\/sup>, Rubbermaid Commercial Products<sup>\u00ae<\/sup>, Graco<sup>\u00ae<\/sup>, Baby Jogger<sup>\u00ae<\/sup>, NUK<sup>\u00ae<\/sup>,\u00a0Calphalon<sup>\u00ae<\/sup>,\u00a0Contigo<sup>\u00ae<\/sup>, First Alert<sup>\u00ae<\/sup>,\u00a0Mapa<sup>\u00ae<\/sup>,\u202fSpontex<sup>\u00ae<\/sup> and Yankee Candle<sup>\u00ae<\/sup>.\u202f <span class=\"xn-person\">Newell Brands<\/span> is committed to enhancing the lives of consumers around the world with planet friendly,\u00a0innovative\u00a0and attractive products that create moments of joy and provide peace of mind.\u202f\u00a0<\/p>\n<p>\n        <b>CONT<\/b><br \/>\n        <b>ACT:\u00a0<\/b>\u00a0\u00a0\u00a0<br \/>Joanna Manning\u202f\u202f\u00a0<br \/><a target=\"_blank\" href=\"mailto:Joanna.Manning@zenogroup.com\" rel=\"nofollow noopener noreferrer\">Joanna.Manning@zenogroup.com<\/a>\u202f<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1455650\/Discovery_Candle.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1455650\/Discovery_Candle.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CG08686&amp;sd=2021-03-16\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/yankee-candle-reveals-the-2021-scent-of-the-year-301247129.html\">http:\/\/www.prnewswire.com\/news-releases\/yankee-candle-reveals-the-2021-scent-of-the-year-301247129.html<\/a><\/p>\n<p>SOURCE  <span class=\"xn-person\">Newell Brands<\/span><\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CG08686&amp;Transmission_Id=202103160823PR_NEWS_USPR_____CG08686&amp;DateId=20210316\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combining universal trends with fragrance, experts introduce the defining scent of 2021 PR Newswire SOUTH DEERFIELD, Mass., March 16, 2021 \/PRNewswire\/ &#8212;\u00a0Yankee Candle\u00ae, the leader in home fragrance, announces today the highly anticipated, third annual Scent of the Year, Discovery. Available for purchase in time to celebrate International Fragrance Day on March 21st, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.\u00a0 &#8220;Working closely with fragrance and trend experts, we found that people around the globe are craving &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-458574","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Combining universal trends with fragrance, experts introduce the defining scent of 2021 PR Newswire SOUTH DEERFIELD, Mass., March 16, 2021 \/PRNewswire\/ &#8212;\u00a0Yankee Candle\u00ae, the leader in home fragrance, announces today the highly anticipated, third annual Scent of the Year, Discovery. Available for purchase in time to celebrate International Fragrance Day on March 21st, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.\u00a0 &#8220;Working closely with fragrance and trend experts, we found that people around the globe are craving &hellip; Continue reading &quot;Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T12:26:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1455649\/Discovery.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yankee-candle-reveals-the-2021-scent-of-the-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yankee-candle-reveals-the-2021-scent-of-the-year\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122\",\"datePublished\":\"2021-03-16T12:26:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yankee-candle-reveals-the-2021-scent-of-the-year\\\/\"},\"wordCount\":710,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yankee-candle-reveals-the-2021-scent-of-the-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1455649\\\/Discovery.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yankee-candle-reveals-the-2021-scent-of-the-year\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yankee-candle-reveals-the-2021-scent-of-the-year\\\/\",\"name\":\"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/","og_locale":"en_US","og_type":"article","og_title":"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122 - Market Newsdesk","og_description":"Combining universal trends with fragrance, experts introduce the defining scent of 2021 PR Newswire SOUTH DEERFIELD, Mass., March 16, 2021 \/PRNewswire\/ &#8212;\u00a0Yankee Candle\u00ae, the leader in home fragrance, announces today the highly anticipated, third annual Scent of the Year, Discovery. Available for purchase in time to celebrate International Fragrance Day on March 21st, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.\u00a0 &#8220;Working closely with fragrance and trend experts, we found that people around the globe are craving &hellip; Continue reading \"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-16T12:26:34+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1455649\/Discovery.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122","datePublished":"2021-03-16T12:26:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/"},"wordCount":710,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1455649\/Discovery.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/yankee-candle-reveals-the-2021-scent-of-the-year\/","name":"Yankee Candle\u00ae Reveals the 2021 Scent of the Year\u2122 - 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