{"id":458455,"date":"2021-03-16T08:03:05","date_gmt":"2021-03-16T12:03:05","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458455"},"modified":"2021-03-16T08:03:05","modified_gmt":"2021-03-16T12:03:05","slug":"yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\/","title":{"rendered":"Yeti Cycles Inspires Adventure With New Store on BigCommerce"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Yeti Cycles Inspires Adventure With New Store on BigCommerce <\/b><\/p>\n<p class=\"bwalignc\"><i>Headless architecture infuses dynamic content into immersive shopping experience<\/i><\/p>\n<p>AUSTIN, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"http:\/\/www.bigcommerce.com?utm_source=BusinessWire&amp;utm_medium=pressrelease&amp;utm_campaign=YetiCycles\">BigCommerce<\/a> (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced <a rel=\"nofollow\" href=\"https:\/\/yeticycles.com\/\">Yeti Cycles<\/a> has successfully launched its new online store on BigCommerce. Known for pushing the boundaries of what can be done on a mountain bike, Yeti tasked its agency partner <a rel=\"nofollow\" href=\"https:\/\/www.zaneray.com\/\">The ZaneRay Group<\/a> with designing a highly functional online store that reflects the stunning experiences that can only happen on a Yeti.\n<\/p>\n<p>\n\u201cSome of the most competitive riders in the world race mountain bikes from Yeti and the most effective way for us to market our products is for shoppers to see the bikes in action. We were in a constant battle with our old site just trying to get new products and campaigns uploaded,\u201d said Matt Hicks, senior technology manager at Yeti Cycles. \u201cZaneRay and BigCommerce have enabled our marketing team to consistently update the site, without the constant support of a developer. We can now deliver rich content that simultaneously delights and educates visitors while guiding them through a streamlined end-to-end shopping experience.\u201d\n<\/p>\n<p>\nBy selecting a composable architecture through BigCommerce\u2019s headless commerce solution to power the new Yeti Cycles site, ZaneRay combined the superior design capabilities that only a robust Content Management System (CMS) can provide with the stability and advanced commerce functionality built natively into the BigCommerce platform. With Prismic CMS supporting the front-end experience, designers used Yeti\u2019s world-class imagery to produce animations and immersive brand experiences that are difficult to achieve using any out-of-the box templates or solutions.\n<\/p>\n<p>\n\u201cOnce we determined a headless approach was best for the Yeti Cycles site, we quickly landed on BigCommerce as the ideal platform partner for the project,\u201d said Kirk Cornelius, strategic director at The ZaneRay Group. \u201cBigCommerce has emerged as a leader in headless commerce by prioritizing the framework in product development and making APIs available for the majority of its catalog features. Yeti Cycles has already seen a significant increase in online sales, which the marketing team attributes to the ability to merchandise and market products using core BigCommerce functionality.\u201d\n<\/p>\n<p>\nWhile Yeti Cycles sells premium apparel, parts and gear through its consumer site, its behind-the-scenes Pro and B2B ecommerce stores are where retailers and racing teams acquire the bikes. Organizing complex product and bike customization data, then connecting it to all the applications that use it, is a monumental task. Supported by the API-forward Open SaaS solutions from BigCommerce, Yeti Cycles now has properly integrated back-end systems, enabling the team to make informed site adjustments based on data-driven insights.\n<\/p>\n<p>\nSince the launch of the new site on BigCommerce, Yeti Cycles has seen a 55.9 percent year-over-year increase in users, a 44.6 percent increase in sessions and a 34.8 percent increase in pageviews. Using the design system and reusable components provided by ZaneRay and the product data and no-code, easy-to-use functionality from BigCommerce, the Yeti Cycles team can now build new pages and digital experiences within minutes instead of days. Leveraging the benefits of a composable architecture through a headless front-end experience has allowed Yeti Cycles to move forward efficiently and quickly, and has well-positioned them to support any future growth needs.\n<\/p>\n<p>\nFor a deeper look at the success Yeti Cycles has seen since launching on BigCommerce, visit <a rel=\"nofollow\" href=\"http:\/\/www.bigcommerce.com\/case-study\/yeti-cycles\/\">www.bigcommerce.com\/case-study\/yeti-cycles\/<\/a>.\n<\/p>\n<p><b>About BigCommerce<\/b><\/p>\n<p>\nBigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben &amp; Jerry\u2019s, Molton Brown, S.C. Johnson, Skullcandy, Sony and Vodafone. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London. For more information, please visit <a rel=\"nofollow\" href=\"http:\/\/www.bigcommerce.com\">www.bigcommerce.com<\/a> or follow us on <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/BigCommerce\">Twitter<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/bigcommerce\/\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"http:\/\/instagram.com\/bigcommerce\">Instagram<\/a> and <a rel=\"nofollow\" href=\"http:\/\/facebook.com\/bigcommerce\">Facebook<\/a>.\n<\/p>\n<p><b>BigCommerce\u00ae is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.<\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210316005117r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210316005117\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210316005117\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Rachael Hensley<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:rachael.hensley@bigcommerce.com\">rachael.hensley@bigcommerce.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Texas<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software General Sports Sports Internet Technology Online Retail Biking\/Cycling Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210316005117\/en\/535545\/3\/BigCommerce-logo-dark.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Yeti Cycles Inspires Adventure With New Store on BigCommerce Headless architecture infuses dynamic content into immersive shopping experience AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced Yeti Cycles has successfully launched its new online store on BigCommerce. Known for pushing the boundaries of what can be done on a mountain bike, Yeti tasked its agency partner The ZaneRay Group with designing a highly functional online store that reflects the stunning experiences that can only happen on a Yeti. \u201cSome of the most competitive riders in the world race mountain bikes from Yeti and the most effective way for us to market our products is for shoppers to see the bikes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yeti Cycles Inspires Adventure With New Store on BigCommerce&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-458455","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yeti Cycles Inspires Adventure With New Store on BigCommerce - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeti Cycles Inspires Adventure With New Store on BigCommerce - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Yeti Cycles Inspires Adventure With New Store on BigCommerce Headless architecture infuses dynamic content into immersive shopping experience AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced Yeti Cycles has successfully launched its new online store on BigCommerce. Known for pushing the boundaries of what can be done on a mountain bike, Yeti tasked its agency partner The ZaneRay Group with designing a highly functional online store that reflects the stunning experiences that can only happen on a Yeti. \u201cSome of the most competitive riders in the world race mountain bikes from Yeti and the most effective way for us to market our products is for shoppers to see the bikes &hellip; Continue reading &quot;Yeti Cycles Inspires Adventure With New Store on BigCommerce&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T12:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210316005117r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Yeti Cycles Inspires Adventure With New Store on BigCommerce\",\"datePublished\":\"2021-03-16T12:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\\\/\"},\"wordCount\":745,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210316005117r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/yeti-cycles-inspires-adventure-with-new-store-on-bigcommerce\\\/\",\"name\":\"Yeti Cycles Inspires Adventure With New Store on BigCommerce - 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