{"id":458241,"date":"2021-03-16T02:05:26","date_gmt":"2021-03-16T06:05:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=458241"},"modified":"2021-03-16T02:05:26","modified_gmt":"2021-03-16T06:05:26","slug":"meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/","title":{"rendered":"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">OSLO, Norway, March  16, 2021  (GLOBE NEWSWIRE) &#8212; Meltwater B.V., a leading global provider of media intelligence and social analytics, has entered into an agreement under which it is committed to acquire Linkfluence, a French SaaS company using artificial intelligence to algorithmically mine social media for consumer insights.<\/p>\n<p>The Linkfluence acquisition would be Meltwater\u2019s ninth since 2016, and the first since the company was listed on Euronext Growth Oslo in December 2020. The acquisition is part of Meltwater\u2019s growth strategy, which involves investments and acquisitions in the social media segment.<\/p>\n<p>For the full year 2020, Linkfluence reached a revenue of 17 million euro. Excluding earn-out, Meltwater has agreed to purchase Linkfluence for a price of 2 times 2020 revenue, to be settled 50% in cash and 50% in new shares to be issued by Meltwater at a volume weighted average price to be determined prior to closing. The acquisition has been board approved by both companies and remains subject to completion of the information consultation process of the Linkfluence employees\u2019 committee, as well as other customary conditions to closing. The transaction is expected to close by May 2021.<\/p>\n<p>\u201cMarket research is a 73 billion-dollar industry which historically has relied heavily on manual labor. We have been impressed with Linkfluence\u2019s deep client relationships with some of the world\u2019s most demanding brands and its pioneering work in using smart algorithms and social media to automate market research. By combining Linkfluence\u2019s award-winning SaaS solutions and expertise within market research and Meltwater\u2019s global reach with 50 sales offices on 6 continents, we will be well positioned to be the driving force of automating the multi-billion dollar market research industry,\u201d says John Box, CEO of Meltwater.<\/p>\n<p>Since Linkfluence was founded in 2006 the company has grown into an international organization with 150 employees across seven offices, headquartered in Paris. Clients include industry-leading brands such as LVMH, Nike, Danone, Pernod Ricard, Toyota and Epic Games.<\/p>\n<p>\u201cWe share the same vision of the future as Meltwater of bringing AI-enabled consumer insights to global brands through social listening. There has never been more data available to more companies, and the winners of tomorrow will be the brands that understand their customers at the speed of the web by using the internet as an important source for leading indicators. Joining forces with Meltwater will bring tremendous value to our clients by enabling us to leverage their fantastic assets and strengthen our innovation capabilities,\u201d says Guillaume Decugis, CEO of Linkfluence.<\/p>\n<p>Linkfluence\u2019s SaaS solutions are used by brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience. For each of these use cases, Linkfluence\u2019s technology analyzes billions of public content pieces on the social web using natural language processing or computer vision and structures this data into actionable insights, available to its clients in real-time and on demand. By providing an enterprise-grade platform scalable to global organizations, Linkfluence helps brands make better, more customer-centric decisions at every step of their lifecycles.<\/p>\n<p>\u201cGiven Meltwater\u2019s sophisticated technology platform Fairhair.ai and our global reach, we are uniquely positioned to integrate best-of-class companies in key social use cases into a comprehensive social enterprise suite. Market research is one of the largest and most interesting opportunities within the social space. With Linkfluence\u2019s industry leading SaaS solution in AI-enabled consumer insights, Meltwater will add a complementary and strategic solution to its current social suite which will benefit our 28,000 customers globally,\u201d says John Box.<\/p>\n<p>\n        <em>The information contained in this statement has not been audited and may be subject to change. Please see Meltwater Company Disclosures on\u00a0<\/em><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ja0VU-BKLGk9VVtdbIC5ylxRoxWnUOQgmDRHdseRoFsL9ExPieielE8NtN8njQTOWMS38LAKjghLvHND1Kt3Xp3P06GSq5IkVPedqKm896FPLJCkTZwqd9vrRu5HRJLJv4sJ11vElTrVjG2r1KBhZ44e6QS6Veiig5hZl1oJqKc=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <em>https:\/\/www.meltwater.com\/en\/about\/investor-relations<\/em><br \/>\n        <\/a><br \/>\n        <em> to stay up to date on company news and updates.<\/em>\n      <\/p>\n<p align=\"justify\">\n        <strong>For further information, please contact:<\/strong><br \/>\n        <br \/>Geir Arne Drangeid<br \/>Investor Relations and Media Contact <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=T9nxkn_q2HoKQMgy-0lMTAeTbcFzgFe5CVYljYzz2meh7lnbhWktU6EDnHasHDMvtoOQBJO-m4EAzk5ffFsr3w==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">gad@meltwater.com<\/a><\/p>\n<p align=\"justify\">\n        <strong>About Meltwater<\/strong><br \/>\n        <br \/>\n        <em>Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California, with 50 offices across six continents. The company has 1,700 employees and 28,000 corporate customers, including industry leaders in several sectors. Learn more at meltwater.com.<\/em>\n      <\/p>\n<p align=\"justify\">\n        <strong>Cautionary Note Regarding Forward-Looking Statements<\/strong><br \/>\n        <br \/>\n        <em>This communication may contain certain forward-looking statements relating to the business, financial performance and results of the Company and\/or the industry in which it operates. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words &#8220;believes&#8221;, &#8220;expects&#8221;, &#8220;predicts&#8221;, &#8220;intends&#8221;, &#8220;projects&#8221;, &#8220;plans&#8221;, &#8220;estimates&#8221;, &#8220;aims&#8221;, &#8220;foresees&#8221;, &#8220;anticipates&#8221;, &#8220;targets&#8221;, and similar expressions. Any such forward-looking statements are solely opinions and forecasts reflecting views as of the date set out on the cover of these materials, which are subject to risks, uncertainties and other factors that may cause actual events to differ materially from any anticipated development, including the risk factors set forth in <\/em><br \/>\n        <em>the Information Document prepared by the Company in connection with the Listing, available at <\/em><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ja0VU-BKLGk9VVtdbIC5ysTkSf_-tt278ITqv0OBBwWoTEtbkXd_1PgatzKYrqLxM81ou9Xc50TDZiWrBea_1pzX11Aom7jtsG8y0SHw4CU2wADNobqH3ImdHlbirRUo0iKsncO08ACLER1vLsuwTQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <em>https:\/\/newsweb.oslobors.no\/message\/519564<\/em><br \/>\n        <\/a><br \/>\n        <em> under the heading \u201cVedlegg\u201d<\/em><br \/>\n        <em>. No liability for such statements, or any obligation to update any such statements or to conform such statements to actual results, is assumed. Furthermore, information about past performance given in this communication is given for illustrative purposes only and should not be relied upon as, and is not, an indication of future performance.<\/em>\n      <\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE5MDU5MyM0MDY1NDYyIzUwMDAyNTU1Nw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/702a94ad-68e1-486e-bff7-9f87b80a861c\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OSLO, Norway, March 16, 2021 (GLOBE NEWSWIRE) &#8212; Meltwater B.V., a leading global provider of media intelligence and social analytics, has entered into an agreement under which it is committed to acquire Linkfluence, a French SaaS company using artificial intelligence to algorithmically mine social media for consumer insights. The Linkfluence acquisition would be Meltwater\u2019s ninth since 2016, and the first since the company was listed on Euronext Growth Oslo in December 2020. The acquisition is part of Meltwater\u2019s growth strategy, which involves investments and acquisitions in the social media segment. For the full year 2020, Linkfluence reached a revenue of 17 million euro. Excluding earn-out, Meltwater has agreed to purchase Linkfluence for a price of 2 times 2020 revenue, to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-458241","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"OSLO, Norway, March 16, 2021 (GLOBE NEWSWIRE) &#8212; Meltwater B.V., a leading global provider of media intelligence and social analytics, has entered into an agreement under which it is committed to acquire Linkfluence, a French SaaS company using artificial intelligence to algorithmically mine social media for consumer insights. The Linkfluence acquisition would be Meltwater\u2019s ninth since 2016, and the first since the company was listed on Euronext Growth Oslo in December 2020. The acquisition is part of Meltwater\u2019s growth strategy, which involves investments and acquisitions in the social media segment. For the full year 2020, Linkfluence reached a revenue of 17 million euro. Excluding earn-out, Meltwater has agreed to purchase Linkfluence for a price of 2 times 2020 revenue, to &hellip; Continue reading &quot;Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T06:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE5MDU5MyM0MDY1NDYyIzUwMDAyNTU1Nw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out\",\"datePublished\":\"2021-03-16T06:05:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\\\/\"},\"wordCount\":933,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE5MDU5MyM0MDY1NDYyIzUwMDAyNTU1Nw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\\\/\",\"name\":\"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out - 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The Linkfluence acquisition would be Meltwater\u2019s ninth since 2016, and the first since the company was listed on Euronext Growth Oslo in December 2020. The acquisition is part of Meltwater\u2019s growth strategy, which involves investments and acquisitions in the social media segment. For the full year 2020, Linkfluence reached a revenue of 17 million euro. Excluding earn-out, Meltwater has agreed to purchase Linkfluence for a price of 2 times 2020 revenue, to &hellip; Continue reading \"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-16T06:05:26+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE5MDU5MyM0MDY1NDYyIzUwMDAyNTU1Nw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out","datePublished":"2021-03-16T06:05:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/"},"wordCount":933,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE5MDU5MyM0MDY1NDYyIzUwMDAyNTU1Nw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-announces-agreement-to-acquire-leading-social-media-intelligence-company-linkfluence-for-50-million-euro-in-a-combination-of-cash-equity-and-earn-out\/","name":"Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out - 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