{"id":457856,"date":"2021-03-15T12:03:15","date_gmt":"2021-03-15T16:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=457856"},"modified":"2021-03-15T12:03:15","modified_gmt":"2021-03-15T16:03:15","slug":"ipg-mediabrands-magna-unveils-day-one-of-its-first-ever-equity-upfront","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-magna-unveils-day-one-of-its-first-ever-equity-upfront\/","title":{"rendered":"IPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122"},"content":{"rendered":"

<\/p>\n

IPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122 <\/b><\/p>\n

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nIPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront\u2122, an annual weeklong event during the week of March 15th, to raise visibility for Black-owned and Black-targeted media businesses. Day one of the event features Upfront presentations by Black-owned media partners including Entertainment Studios\u2019 The Grio, Essence Communications, Inc., Revolt and Urban One, as well as Black-targeted networks BET and OWN. Later in the week, the event will share presentations from more Black-owned media partners including Blavity, Black Enterprise, Ebony & Jet, Mirror Digital, National Association of Black Owned Broadcasters (\u201cNABOB\u201d), American Urban Radio Networks, Central City Productions TV, NuTime Media, The Source and ReachTV.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210315005572\/en\/<\/a><\/p>\n

\nLed by Mediabrands entity MAGNA, the leading global media investment and intelligence company, the first day of the Equity Upfront\u2122 kicked off with an introduction from the MAGNA team highlighting insights on the Black audience and Black media consumption, followed by six scheduled Black-owned and Black-targeted media partner presentations. The rest of the week will feature additional media partner presentations. The goal of these presentations is twofold: giving the partners the opportunity and access to Mediabrands clients and learning about how to market to them. For clients, it provides the opportunity to understand the importance of Black audiences and why they should target them in their media investment strategies.\n<\/p>\n

\nMAGNA plans to host subsequent monthly Equity experiences focusing on specific media channels and has already earmarked April to focus on Black audio and podcast media properties. The Equity Upfront\u2122 will initially focus on partnerships with Black-owned and Black-targeted media businesses, with future efforts expanding to include other underrepresented media platforms including, but not limited to, the Latinx, Asian and LGBTQIA+ audiences.\n<\/p>\n

\n\u201cWe are excited to host the kickoff of our Equity Upfront\u2122 initiative by welcoming Black-owned and Black-targeted media partners to present to our clients,\u201d said Joy Profet, EVP, Head of Growth & Operations, MAGNA. \u201cThis event is one tactic in a bigger strategy to build deeper partnerships with and access for platforms that create engaging and responsible content for valuable and influential Black audiences. We hope to add even more media partners as the Equity Upfront\u2122 gains increased industry recognition.\u201d\n<\/p>\n

\n\u201cWe must take accountable steps forward to address the inequities in how we invest, said Dani Benowitz, President, U.S., MAGNA. \u201cThis is the start of MAGNA and Mediabrands\u2019 work, focusing on giving access to media partners across BIPOC audiences and helping to gear investment strategies toward multicultural consumers. MAGNA intelligence was critical in revealing growing media consumption habits and the ever-increasing buying power of these important audiences. It\u2019s a logical step to educate our clients and agency partners so they can include them in this year\u2019s media strategy.\u201d\n<\/p>\n

\nFor more information please contact comms@mbww.com<\/a>.\n<\/p>\n

ABOUT MEDIABRANDS<\/span>:<\/b><\/p>\n

\nIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative, and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands\u2019 clients include many of the world\u2019s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com<\/a> and be sure to follow us on LinkedIn<\/a>, Twitter<\/a> or Instagram<\/a>.\n<\/p>\n

ABOUT MAGNA<\/span><\/b>:\n<\/p>\n

\nMAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver an actionable marketplace advantage for our clients and subscribers.\n<\/p>\n

\nWe are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement. For more information, please visit our website: https:\/\/magnaglobal.com\/<\/a> and follow us on LinkedIn<\/a> and Twitter<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210315005572\/en\/<\/a><\/span><\/p>\n

PRESS<\/span><\/b>:
\n
Rahel Rasu
\n
Global Chief Communications Officer, Mediabrands
\n
Rahel.rasu@mbww.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Online Entertainment Social Media Search Engine Optimization Search Engine Marketing Blogging General Entertainment Publishing TV and Radio Public Relations\/Investor Relations Marketing Advertising Communications<\/p>\n

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IPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122 Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses NEW YORK–(BUSINESS WIRE)– IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront\u2122, an annual weeklong event during the week of March 15th, to raise visibility for Black-owned and Black-targeted media businesses. Day one of the event features Upfront presentations by Black-owned media partners including Entertainment Studios\u2019 The Grio, Essence Communications, Inc., Revolt and Urban One, as well as Black-targeted networks BET and OWN. Later in the week, the event will share presentations from more Black-owned media partners including Blavity, Black Enterprise, … <\/p>\n

Continue reading “IPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-457856","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-magna-unveils-day-one-of-its-first-ever-equity-upfront\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands\u2019 MAGNA Unveils Day One of Its First-Ever Equity Upfront\u2122 Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses NEW YORK–(BUSINESS WIRE)– IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront\u2122, an annual weeklong event during the week of March 15th, to raise visibility for Black-owned and Black-targeted media businesses. 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