{"id":457693,"date":"2021-03-15T09:33:10","date_gmt":"2021-03-15T13:33:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=457693"},"modified":"2021-03-15T09:33:10","modified_gmt":"2021-03-15T13:33:10","slug":"seeds-partners-with-just-capital-to-deliver-deeper-portfolio-impact-insights-to-advisors-and-investors","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/seeds-partners-with-just-capital-to-deliver-deeper-portfolio-impact-insights-to-advisors-and-investors\/","title":{"rendered":"Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors<\/b><\/p>\n<p class=\"bwalignc\"><i>Partnership will enable Seeds to offer relevant metrics for advisors to improve prospecting and deepen client engagement<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.seedsinvestor.com%2F&amp;esheet=52395624&amp;newsitemid=20210315005192&amp;lan=en-US&amp;anchor=Seeds&amp;index=1&amp;md5=b5df5b776551a8597ca3a90851619655\">Seeds<\/a>, a financial technology firm that empowers financial advisors to offer clients a more intentional, purposeful, and personalized investing experience, has partnered with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fjustcapital.com%2F&amp;esheet=52395624&amp;newsitemid=20210315005192&amp;lan=en-US&amp;anchor=JUST+Capital&amp;index=2&amp;md5=153345b360307eb686786ddc7fb32653\">JUST Capital<\/a> to deliver engaging impact insights to advisors and the clients they serve. Co-founded in 2013 by leaders in business, finance, and civil society, including Paul Tudor Jones II, Deepak Chopra, and Arianna Huffington, JUST tracks, analyzes, and ranks companies on the issues that Americans care about most.\n<\/p>\n<p>\nSeeds\u2019 portal experience will present new impact scores based on JUST\u2019s stakeholder performance data, all related to specific issues such as pollution, human rights, and workforce inclusion. Scores will show how portfolios perform compared with the universe of investible companies, adding context for investors to better understand their relative impact. In Seeds, advisors can assess investor profiles and preferences, then present a tailored, holistic portfolio and related impact metrics \u2014 all in one experience.\n<\/p>\n<p>\n\u201cWe\u2019re excited to partner with Seeds to drive capital toward more just companies that are doing right by their stakeholders,\u201d said Martin Whittaker, CEO of JUST Capital. \u201cOur team at JUST is focused on innovative ways to elevate the priorities of the public and incentivize companies to adopt just business behaviors. By partnering with Seeds and delivering our best-in-class impact insights, we look forward to engaging with a wider pool of values-aligned investors in our work.\u201d\n<\/p>\n<p>\n\u201cGetting the impact story right is critical so that clients can really feel how the advisor has connected the dots through the entire journey,\u201d said Seeds co-founder and CEO Zach Conway. \u201cBy partnering with JUST, we\u2019re able to offer a more compelling and complete story so advisors can inspire and engage more clients.\u201d\n<\/p>\n<p>\nA global pandemic, climate disasters, and a new administration have put ESG issues front and center for investors. To date, JUST has surveyed more than 110,000 Americans on what they believe U.S. companies should prioritize most when it comes to just business behavior. These deep insights will help guide Seeds in how they deliver information that will resonate most.\n<\/p>\n<p>\n\u201cA lot of impact reporting is either too generalized, too specific, or just generally misses the mark in trying to captivate the client,\u201d said Conway. \u201cThanks to JUST\u2019s research, we can now select from metrics that we know will speak to a broad investor base. Then the platform can automatically tailor the message to each client.\u201d\n<\/p>\n<p>\nBy presenting scores based on JUST\u2019s data, Seeds will give investors a more objective, third-party perspective related to the ESG quality of their portfolios.\n<\/p>\n<p>\n\u201cAnyone can put an ESG label on a product and claim it scores well, and we know that investors are rightfully wary of that kind of greenwashing,\u201d said Seeds\u2019 Head of Product and COO Kristen O\u2019Grady. \u201cWe wanted to partner with an outside firm to validate our portfolio impact, rather than just claiming it ourselves.\u201d\n<\/p>\n<p>\nTogether, Seeds and JUST Capital also remain focused on a broader mission to inspire the wealth advisory industry to further embrace values-aligned investing. With trillions of invested dollars still empowering bad corporate behavior, Seeds and JUST believe broad scale change will require financial advisors to recognize the business opportunity.\n<\/p>\n<p>\n\u201cAdvisors are starting to see that they have the power to make a difference,\u201d said Conway. \u201cAt the same time, they can win business by showing clients that investing can be a more meaningful, intentional, values-driven experience. Just like their investors, advisors can align money with purpose.\u201d\n<\/p>\n<p><b>About Seeds <\/b><\/p>\n<p>\nLaunched in 2019, Seeds is a leading financial technology firm that empowers advisors to offer clients a more intentional, purposeful, and personalized investing experience. Through Seeds\u2019 client experience platform, advisors can understand investor profiles, assess holdings for financial and ESG risks, present tailored portfolio solutions, and continually engage. In tandem with the technology experience, Seeds acts as sub-advisor to RIAs. Seeds Investor LLC is a registered investment advisory firm located in the state of New York. To learn more about Seeds, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.seedsinvestor.com&amp;esheet=52395624&amp;newsitemid=20210315005192&amp;lan=en-US&amp;anchor=www.seedsinvestor.com&amp;index=3&amp;md5=9bf9c705037cea4aabf73581b75bcee9\">www.seedsinvestor.com<\/a>.\n<\/p>\n<p><b>About JUST Capital <\/b><\/p>\n<p>\nThe mission of JUST Capital, an independent nonprofit, is to build a just economy that works for all Americans by helping companies improve how they serve all their stakeholders \u2013 workers, customers, communities, the environment, and shareholders. We believe that business and markets can and must be a greater force for good, and that by shifting the resources of the $19 trillion private sector, we can address systemic issues at scale, including income inequality and lack of opportunity. Guided by the priorities of the public, our research, rankings, indexes, and data-driven tools help measure and improve corporate performance in the stakeholder economy.\n<\/p>\n<p>\nSince 2015, JUST Capital has surveyed 110,000 Americans \u2013 representative of the U.S. adult population \u2013 including more than 17,000 in 2020 alone, to identify the issues that matter most to the public regarding corporate business behavior. JUST Capital then tracked and evaluated 928 companies across five stakeholders, 19 issues, and 339 unique data points to produce the ranking model that drives America\u2019s Most JUST Companies, including the Forbes JUST 100. To learn more about how data-driven insights are creating a more just future for capitalism, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fjustcapital.com&amp;esheet=52395624&amp;newsitemid=20210315005192&amp;lan=en-US&amp;anchor=www.JUSTCapital.com&amp;index=4&amp;md5=e7538cc02370c660f25887b4d07f8c65\">www.JUSTCapital.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210315005192r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210315005192\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210315005192\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA<br \/>\n<\/b><br \/>Marissa Comerford<br \/>\n<br \/>Gregory FCA for Seeds<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Marissa@GregoryFCA.com\">Marissa@GregoryFCA.com<br \/>\n<\/a><br \/>610-228-2104\n<\/p>\n<p>\nCharlie Mahoney<br \/>\n<br \/>Director, ESG Business Development, JUST Capital<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:cmahoney@justcapital.com\">cmahoney@justcapital.com<br \/>\n<\/a><br \/>612-202-2120\n<\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Banking Professional Services Other Professional Services Small Business<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210315005192\/en\/864915\/3\/Seeds_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors Partnership will enable Seeds to offer relevant metrics for advisors to improve prospecting and deepen client engagement NEW YORK&#8211;(BUSINESS WIRE)&#8211;Seeds, a financial technology firm that empowers financial advisors to offer clients a more intentional, purposeful, and personalized investing experience, has partnered with JUST Capital to deliver engaging impact insights to advisors and the clients they serve. Co-founded in 2013 by leaders in business, finance, and civil society, including Paul Tudor Jones II, Deepak Chopra, and Arianna Huffington, JUST tracks, analyzes, and ranks companies on the issues that Americans care about most. Seeds\u2019 portal experience will present new impact scores based on JUST\u2019s stakeholder performance data, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/seeds-partners-with-just-capital-to-deliver-deeper-portfolio-impact-insights-to-advisors-and-investors\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-457693","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/seeds-partners-with-just-capital-to-deliver-deeper-portfolio-impact-insights-to-advisors-and-investors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors Partnership will enable Seeds to offer relevant metrics for advisors to improve prospecting and deepen client engagement NEW YORK&#8211;(BUSINESS WIRE)&#8211;Seeds, a financial technology firm that empowers financial advisors to offer clients a more intentional, purposeful, and personalized investing experience, has partnered with JUST Capital to deliver engaging impact insights to advisors and the clients they serve. Co-founded in 2013 by leaders in business, finance, and civil society, including Paul Tudor Jones II, Deepak Chopra, and Arianna Huffington, JUST tracks, analyzes, and ranks companies on the issues that Americans care about most. 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Co-founded in 2013 by leaders in business, finance, and civil society, including Paul Tudor Jones II, Deepak Chopra, and Arianna Huffington, JUST tracks, analyzes, and ranks companies on the issues that Americans care about most. 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