{"id":457614,"date":"2021-03-15T09:03:17","date_gmt":"2021-03-15T13:03:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=457614"},"modified":"2021-03-15T09:03:17","modified_gmt":"2021-03-15T13:03:17","slug":"norman-powell-inks-sneaker-deal-with-legendary-basketball-brand-and1","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/norman-powell-inks-sneaker-deal-with-legendary-basketball-brand-and1\/","title":{"rendered":"Norman Powell Inks Sneaker Deal with Legendary Basketball Brand AND1"},"content":{"rendered":"
\n

NEW YORK, March 15, 2021 (GLOBE NEWSWIRE) — AND1, basketball\u2019s original street ball brand, which is owned by Sequential Brands Group, Inc. (Nasdaq: SQBG), formally announces the signing of Toronto Raptors Norman Powell. As a San Diego native, the six-year Raptors \u201c2\u201d guard is slated to have a breakout season sporting AND1 footwear and apparel. The final dots of the partnership were connected by AND1 Head of Sports Marketing, Dexter Gordon. <\/p>\n

\u201cWe are excited about partnering with Norman. His drive, hardnosed athletic play and mantra \u201cunderstand the grind\u201d fit perfectly with the AND1 ethos. I\u2019m really excited about welcoming Norman Powell to the AND1 family,\u201d says Dexter Gordon. <\/p>\n

As the brand continues to expand in the North American market, AND1 is eager to activate the six-year pro in a variety of social and digital campaigns, including Norman\u2019s premier Attack 2.0\u2019s releasing exclusively in early fall in Foot Locker Canada. <\/p>\n

\u201cIt has been a dream come true to be able to be one of the faces for AND1 and to be able to partner with them. I grew up watching AND1 mixtapes and now to be a part of the brand is surreal,\u201d says Norman Powell. <\/p>\n

Norman\u2019s agent, Thad Foucher added, \u201cI\u2019m excited for the partnership between Norm and AND1. This best in-class shoe and apparel company has long been engrained in the culture of basketball, and their creativity and approach to footwear makes them a great fit for Norm. There has been a long line of iconic and exciting basketball players associated with AND1, and I\u2019m proud that Norm is part of that lineage.\u201d<\/p>\n

The partnership with Norman Powell reestablishes the historic legacy AND1 has created in both sport and culture. Norman\u2019s natural grit and bold personality provides the grind for AND1 to bring back the streetball mentality that the game has been missing! <\/p>\n

\n About AND1 <\/strong>\n <\/p>\n

AND1 is a premier basketball footwear and apparel brand that has remained synonymous with the game of basketball and its streetball lifestyle for nearly 25 years. AND1’s footwear, apparel and accessories can be found at select retailers around the world. For more information, visit www.and1.com<\/a>. <\/strong><\/p>\n

\n About Sequential Brands Group, Inc.<\/strong>\n <\/p>\n

Sequential Brands Group, Inc. (Nasdaq: SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the lifestyle and active categories, which includes the AND1 brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential\u2019s website at: www.sequentialbrandsgroup.com<\/a>. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com<\/a>.<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/13320a39-f7b0-4138-ad63-671e8112740e<\/a><\/p>\n


\n
\n \n <\/div>\n

\n
Media Contact:\r\nSequential Brands Group, Inc.\r\nKatherine Nash\r\nT: +1 512-757-2566\r\nE: knash@sbg-ny.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
NEW YORK, March 15, 2021 (GLOBE NEWSWIRE) — AND1, basketball\u2019s original street ball brand, which is owned by Sequential Brands Group, Inc. (Nasdaq: SQBG), formally announces the signing of Toronto Raptors Norman Powell. As a San Diego native, the six-year Raptors \u201c2\u201d guard is slated to have a breakout season sporting AND1 footwear and apparel. The final dots of the partnership were connected by AND1 Head of Sports Marketing, Dexter Gordon. \u201cWe are excited about partnering with Norman. His drive, hardnosed athletic play and mantra \u201cunderstand the grind\u201d fit perfectly with the AND1 ethos. I\u2019m really excited about welcoming Norman Powell to the AND1 family,\u201d says Dexter Gordon. As the brand continues to expand in the North American market, AND1 … <\/p>\n
Continue reading “Norman Powell Inks Sneaker Deal with Legendary Basketball Brand AND1”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-457614","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNorman Powell Inks Sneaker Deal with Legendary Basketball Brand AND1 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/norman-powell-inks-sneaker-deal-with-legendary-basketball-brand-and1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norman Powell Inks Sneaker Deal with Legendary Basketball Brand AND1 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, March 15, 2021 (GLOBE NEWSWIRE) — AND1, basketball\u2019s original street ball brand, which is owned by Sequential Brands Group, Inc. (Nasdaq: SQBG), formally announces the signing of Toronto Raptors Norman Powell. As a San Diego native, the six-year Raptors \u201c2\u201d guard is slated to have a breakout season sporting AND1 footwear and apparel. The final dots of the partnership were connected by AND1 Head of Sports Marketing, Dexter Gordon. \u201cWe are excited about partnering with Norman. His drive, hardnosed athletic play and mantra \u201cunderstand the grind\u201d fit perfectly with the AND1 ethos. I\u2019m really excited about welcoming Norman Powell to the AND1 family,\u201d says Dexter Gordon. 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