{"id":457488,"date":"2021-03-15T08:06:07","date_gmt":"2021-03-15T12:06:07","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=457488"},"modified":"2021-03-15T08:06:07","modified_gmt":"2021-03-15T12:06:07","slug":"hanes-helps-men-find-ball-ance-with-launch-of-comfort-flex-fit-total-support-pouch-boxer-briefs","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hanes-helps-men-find-ball-ance-with-launch-of-comfort-flex-fit-total-support-pouch-boxer-briefs\/","title":{"rendered":"Hanes Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs"},"content":{"rendered":"

<\/p>\n

Hanes<\/i> Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs<\/b><\/p>\n

\u201cCradle your nethers and your life will be light as a feather\u201d and other engaging, lighthearted messages encourage men to find their balance \u2013 or \u201cball-ance\u201d \u2013 in the brand\u2019s most innovative boxer briefs to date<\/i><\/p>\n

WINSTON-SALEM, N.C.–(BUSINESS WIRE<\/a>)–
\nThere\u2019s comfort, and then there\u2019s \u201cball-ance.\u201d And to achieve ball-ance, \u201call your bits must properly fit.\u201d\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210315005308\/en\/<\/a><\/p>\n

\nThat\u2019s the message from Hanes<\/i>, America\u2019s No. 1 underwear brand, as it launches Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs. The revolutionary product offers a proprietary, patent-pending pouch construction, including unique breathable mesh inserts, that helps men feel secure, separated and supported. Along with superior support, the new design provides all-day comfort, so \u201cthere\u2019s less wrestling, more nestling.\u201d\n<\/p>\n

Hanes<\/i> Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs are on shelves now at major retailers and available directly to consumers through retailer websites, the brand\u2019s website<\/a> and in owned stores. Marketing support encouraging men to find their balance \u2013 or \u201cball-ance\u201d \u2013 debuts today with national television commercials and digital support.\n<\/p>\n

\n\u201cComfort is at the core of the Hanes<\/i> brand and helping consumers be more confident is our obsession,\u201d said Jaye Powell, vice president and general manager, men\u2019s underwear and socks, HanesBrands. \u201cWe set out to redefine what it means for men to be truly comfortable and confident in their underwear and the innovative Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs are the result. This product will make men rethink their underwear.\u201d\n<\/p>\n

\nWear testing proved just that. Nearly three quarters (71%) of men reported that they had never worn boxer briefs with a pouch construction. But after wearing Hanes<\/i> Comfort Flex Fit\u00ae Total Support Pouch boxer briefs, approximately 80% of men across age ranges and sizes planned to buy the product and<\/i> recommend it to a friend.\n<\/p>\n

\n\u201cWe listened to our consumers every step of the way \u2013 from product design to wear testing,\u201d said Greg Hall, HanesBrands\u2019 chief consumer officer. \u201cFor most men, the Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs provide a level of comfort they didn\u2019t know existed, and that\u2019s the kind of consumer solution we deliver. And we\u2019re proud to be introducing this exciting product with an equally exciting marketing campaign.\u201d\n<\/p>\n

Hanes<\/i> is taking an engaging, light-hearted approach to marketing the solution that Comfort Flex Fit\u00ae Total Support Pouch\u2122 offers men who are uncomfortable with what is going on in their pants. The campaign focuses on how the right boxer briefs can help men find the ball-ance to comfortably and confidently face whatever their days may hold. \u201cMay your truffles never shuffle,\u201d says Actor Tony Cavalero who plays the role of \u201cHans,\u201d Hanes<\/i>\u2019 ball-ance guru with an approach to life as unique as his underwear.\n<\/p>\n

\nTelevision commercials launch during the NCAA Division I Men\u2019s basketball tournament on CBS, TNT, TBS and TruTV and continue through 2021. Online advertising will run broadly across various editorial and social platforms, with influencer campaigns appearing on Twitter, TikTok, Facebook and Instagram.\n<\/p>\n

\nMen who want their \u201cwheelhouse to be secure so their footing can be sure\u201d can find Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs at www.Hanes.com<\/a>, as well as in store and online at all major retailers, with three-packs starting at $16.98.\n<\/p>\n

\nFor more information, visit the Hanes<\/i>website<\/a>.\n<\/p>\n

Hanes<\/span><\/b><\/p>\n

Hanes<\/i> is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes<\/i> products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com<\/a>.\n<\/p>\n

HanesBrands<\/span><\/b><\/p>\n

\nHanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company sells its products under some of the world\u2019s strongest apparel brands, including Hanes<\/i>, Champion<\/i>, Bonds<\/i>, Maidenform<\/i>, DIM<\/i>, Bali<\/i>, Playtex<\/i>, Bras N Things<\/i>, Nur Die\/Nur Der,<\/i>Alternative<\/i>, L\u2019eggs<\/i>, JMS\/Just My Size<\/i>, Lovable<\/i>, Wonderbra<\/i>, Berlei<\/i> and Gear for Sports<\/i>. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company\u2019s low-cost global supply chain. A Fortune 500 company and member of the S&P 500 stock Index (NYSE: HBI), Hanes has approximately 61,000 employees in more than 40 countries. For more information, visit the company\u2019s corporate website at www.Hanes.com\/corporate<\/a> and newsroom at https:\/\/newsroom.hanesbrands.com\/<\/a>. Connect with the company via social media: Twitter (@hanesbrands<\/a>), Facebook (www.facebook.com\/hanesbrandsinc<\/a>), Instagram (@hanesbrands<\/a>), and LinkedIn (@Hanesbrandsinc<\/a>).\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210315005308\/en\/<\/a><\/span><\/p>\n

\nCarole Crosslin, HanesBrands
\n
336-671-3704 (mobile)
\n
carole.crosslin@hanes.com<\/a><\/p>\n

\nJamie Wallis, Hanes
\n
914-229-8973 (mobile)
\n
jamie.wallis@hanes.com<\/a><\/p>\n

KEYWORDS:<\/b> North Carolina United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Fashion Retail Consumer Manufacturing Men Textiles<\/p>\n

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Hanes Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs \u201cCradle your nethers and your life will be light as a feather\u201d and other engaging, lighthearted messages encourage men to find their balance \u2013 or \u201cball-ance\u201d \u2013 in the brand\u2019s most innovative boxer briefs to date WINSTON-SALEM, N.C.–(BUSINESS WIRE)– There\u2019s comfort, and then there\u2019s \u201cball-ance.\u201d And to achieve ball-ance, \u201call your bits must properly fit.\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210315005308\/en\/ That\u2019s the message from Hanes, America\u2019s No. 1 underwear brand, as it launches Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs. The revolutionary product offers a proprietary, patent-pending pouch construction, including unique breathable mesh inserts, that helps men … <\/p>\n

Continue reading “Hanes Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-457488","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHanes Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hanes-helps-men-find-ball-ance-with-launch-of-comfort-flex-fit-total-support-pouch-boxer-briefs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanes Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Hanes Helps Men Find \u2018Ball-ance\u2019 with Launch of Comfort Flex Fit\u00ae Total Support Pouch\u2122 Boxer Briefs \u201cCradle your nethers and your life will be light as a feather\u201d and other engaging, lighthearted messages encourage men to find their balance \u2013 or \u201cball-ance\u201d \u2013 in the brand\u2019s most innovative boxer briefs to date WINSTON-SALEM, N.C.–(BUSINESS WIRE)– There\u2019s comfort, and then there\u2019s \u201cball-ance.\u201d And to achieve ball-ance, \u201call your bits must properly fit.\u201d This press release features multimedia. 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210315005308\/en\/ That\u2019s the message from Hanes, America\u2019s No. 1 underwear brand, as it launches Comfort Flex Fit\u00ae Total Support Pouch\u2122 boxer briefs. 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