{"id":457196,"date":"2021-03-15T07:00:46","date_gmt":"2021-03-15T11:00:46","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=457196"},"modified":"2021-03-15T07:00:46","modified_gmt":"2021-03-15T11:00:46","slug":"imax-rockets-to-6-2-million-with-avatar-re-release-in-china-capturing-a-whopping-30-of-overall-weekend-box-office","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/imax-rockets-to-6-2-million-with-avatar-re-release-in-china-capturing-a-whopping-30-of-overall-weekend-box-office\/","title":{"rendered":"IMAX Rockets to $6.2 Million with “Avatar” Re-Release in China, Capturing a Whopping 30% of Overall Weekend Box Office"},"content":{"rendered":"
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James Cameron’s Groundbreaking Sci-Fi Epic Regains All-Time Box Office Crown as It Writes a New Chapter in its Indelible History with IMAX<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, March 14, 2021<\/span> \/PRNewswire\/ —\u00a0<\/b>A new generation of Chinese moviegoers flocked to Pandora this weekend, as IMAX Corporation (NYSE: IMAX) delivered $6.2 million<\/span> in box office with the re-release of James Cameron’s<\/span> sci-fi epic “Avatar.” Remarkably, IMAX theaters captured 30% of the film’s weekend box office, despite accounting for only 1% of screens in the market. The strong performance helped “Avatar” regain its crown as the highest grossing theatrical release of all time. IMAX has now earned a lifetime box office of $249.5 million<\/span> with the groundbreaking film, which remains the highest grossing IMAX film of all time as well.<\/p>\n

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“A big screen sized thank you to IMAX for their contribution to the success of ‘Avatar’ at the box office. We know that we can always rely on IMAX to offer audiences quality premium cinema experiences,” said “Avatar” producer Jon Landau<\/span>.\u00a0<\/p>\n

“‘Avatar’ changed everything for IMAX \u2014 catapulting our brand into the stratosphere and putting us on the map in China<\/span> \u2014 and we’re grateful to help James, Jon, and this watershed film further cement their place in cinematic history,” said Rich Gelfond<\/span>, CEO of IMAX. “Yet again, Chinese moviegoers are demonstrating the pent-up demand for theatrical blockbusters that awaits cinemas around the world as they reopen, and IMAX continues help lead the recovery of the global movie business.”<\/p>\n

The 2010 IMAX 3D release of “Avatar” in China<\/span> was a phenomenon, earning $24 million<\/span> on only 14 IMAX screens \u2014 a per screen average of $1.7 million<\/span> \u2014 and playing to round-the-clock sold out shows. The film began IMAX’s ascent to become one of the most recognized entertainment brands in China<\/span>. The following year, IMAX signed a 75-theater deal with Wanda \u2014 at the time the company’s biggest international theater deal ever \u2014 and established IMAX China as its own wholly owned subsidiary of the company. Today, China<\/span> is IMAX’s biggest market in terms of theaters with more than 700, and the market accounts for approximately one-third of IMAX’s annual global box office.<\/p>\n

Nine out of the top ten of the highest performing Chinese cinemas showing “Avatar” over the weekend were IMAX locations, and the film is the highest grossing re-release in IMAX since Chinese cinemas reopened in July.<\/p>\n

With this weekend’s re-release, “Avatar” reclaimed the box office crown it relinquished to “Avengers: Endgame” in 2019. IMAX holds a piece of the storied history of both films. “Avengers: Endgame” continues to hold the record for the biggest opening weekend of any IMAX film ever with $91.5 million<\/span> worldwide, and was the second Hollywood<\/span> film ever to be shot entirely with IMAX cameras.<\/p>\n

The second and third installments of the “Avatar” saga are currently slated for December of 2022 and 2024, respectively.<\/p>\n

\n About IMAX Corporation<\/b>\n <\/p>\n

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.\u00a0<\/p>\n

IMAX is headquartered in\u00a0New York,\u00a0Toronto, and\u00a0Los Angeles, with additional offices in\u00a0London,\u00a0Dublin,\u00a0Tokyo, and\u00a0Shanghai. As of\u00a0December 31, 2020, there were 1,650 IMAX theater systems (1,562 commercial multiplexes, 12 commercial destinations, 76 institutional) operating in 84 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”\u00a0<\/p>\n

IMAX\u00ae, IMAX\u00ae Dome, IMAX\u00ae 3D, IMAX\u00ae 3D Dome, Experience It In IMAX\u00ae, The IMAX Experience\u00ae, An IMAX Experience\u00ae, An IMAX 3D Experience\u00ae, IMAX DMR\u00ae, DMR\u00ae, IMAX nXos\u00ae and Films to the Fullest\u00ae<\/sup>, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions.\u00a0More information about the Company can be found at\u00a0www.imax.com<\/a>. You may also connect with IMAX on Instagram (https:\/\/www.instagram.com\/imax<\/a>), Facebook (www.facebook.com\/imax<\/a>), Twitter (www.twitter.com\/imax<\/a>) and YouTube (www.youtube.com\/imaxmovies<\/a>).<\/p>\n

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\n CONTACT\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b>
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\n Mark Jafar\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n Brett Harriss<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

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\n mjafar@imax.com<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n bharris@imax.com<\/a>
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\n 212.821.0102\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n 212.821.0187<\/span>\n <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n

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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/imax-rockets-to-6-2-million-with-avatar-re-release-in-china-capturing-a-whopping-30-of-overall-weekend-box-office-301246875.html<\/a><\/p>\n

SOURCE IMAX Corporation<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

James Cameron’s Groundbreaking Sci-Fi Epic Regains All-Time Box Office Crown as It Writes a New Chapter in its Indelible History with IMAX PR Newswire NEW YORK, March 14, 2021 \/PRNewswire\/ —\u00a0A new generation of Chinese moviegoers flocked to Pandora this weekend, as IMAX Corporation (NYSE: IMAX) delivered $6.2 million in box office with the re-release of James Cameron’s sci-fi epic “Avatar.” Remarkably, IMAX theaters captured 30% of the film’s weekend box office, despite accounting for only 1% of screens in the market. The strong performance helped “Avatar” regain its crown as the highest grossing theatrical release of all time. IMAX has now earned a lifetime box office of $249.5 million with the groundbreaking film, which remains the highest grossing IMAX … <\/p>\n

Continue reading “IMAX Rockets to $6.2 Million with “Avatar” Re-Release in China, Capturing a Whopping 30% of Overall Weekend Box Office”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-457196","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIMAX Rockets to $6.2 Million with "Avatar" Re-Release in China, Capturing a Whopping 30% of Overall Weekend Box Office - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/imax-rockets-to-6-2-million-with-avatar-re-release-in-china-capturing-a-whopping-30-of-overall-weekend-box-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMAX Rockets to $6.2 Million with "Avatar" Re-Release in China, Capturing a Whopping 30% of Overall Weekend Box Office - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"James Cameron’s Groundbreaking Sci-Fi Epic Regains All-Time Box Office Crown as It Writes a New Chapter in its Indelible History with IMAX PR Newswire NEW YORK, March 14, 2021 \/PRNewswire\/ —\u00a0A new generation of Chinese moviegoers flocked to Pandora this weekend, as IMAX Corporation (NYSE: IMAX) delivered $6.2 million in box office with the re-release of James Cameron’s sci-fi epic “Avatar.” Remarkably, IMAX theaters captured 30% of the film’s weekend box office, despite accounting for only 1% of screens in the market. 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The strong performance helped “Avatar” regain its crown as the highest grossing theatrical release of all time. 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