{"id":456865,"date":"2021-03-12T10:03:32","date_gmt":"2021-03-12T15:03:32","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=456865"},"modified":"2021-03-12T10:03:32","modified_gmt":"2021-03-12T15:03:32","slug":"coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\/","title":{"rendered":"Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder"},"content":{"rendered":"<h2>\nCoffee Shift Tips Balance of Power to Growers, Delivers Internationally Certified Colombian Coffee Directly to Consumers<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Boulder Creek, Calif., March  12, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-wfqeyFm9DsRZGNf0iHfjfuqpkk_vCl6CHUl0TOd0lqg3_QcvMU0vkfble83txojMmGiVF2a4TvS838KZIiGRA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Coffee Shift<\/a>, a startup working to correct the massive imbalance of equity within the coffee trade, announced its availability to investors via equity crowdfunding site <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=i6gZZxq3Ir3J1g_d9qNVh1zx1JoTSi99gTIc1rokLbW5-DEH_6pnx1IMPBY8NzOtc72DgexPyWGMY_A7bWYjpg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Wefunder<\/a> starting Friday, March 12. Operating as a direct-to-consumer online coffee subscription service, Coffee Shift has ingeniously integrated blockchain technology to bypass the coffee value chain middlemen, paying growers directly and fairly, and delivering the finest internationally certified premium Colombian Arabica coffee available to its customers.\u00a0<\/p>\n<p>Already running a successful direct-to-consumer online coffee subscription service, Coffee Shift will use its Wefunder capital to expand operations and bring more coffee-growing farmers into the direct-selling model.<\/p>\n<p>Coffee Shift is the brainchild of Tyler Pinckard, a seasoned Silicon Valley technologist and coffee connoisseur with experience in fintech and blockchain. After visiting coffee-growing operations in Colombia, tasting the best coffee he\u2019d ever had, and being taken aback to learn that coffee-growing farmers often run their businesses at a loss, Pinckard set out to tip the scales by taking power out of the hands of fancy brands and powerful middlemen and moving it to the skilled workers who produce the beans.<\/p>\n<p>\u201cWe want to disrupt the current ecosystem where a majority of profits in the coffee trade are vacuumed up by middlemen and large corporations, leaving the grower to suffer. Coffee Shift partners with the growers and shares ownership in our company so that the growers can grow with us,\u201d said Pinckard.\u00a0 \u201cI love nothing more than using technology to confront such an on-the-ground, real-world issue. With blockchain, coffee growers can be paid fairly and instantly across borders \u2014 and our platform allows for direct tips to the individual grower who personally made your brew.\u201d<\/p>\n<p>Coffee Shift further ensures fairness by making the coffee growers themselves company stakeholders. Pinckard and his team form direct, cooperative relationships with coffee artisans and farmers on the ground in Colombia by making them part of its management team and giving them equity. Coffee Shift designed its business model from the outset to create a transparent relationship between the happy drinker and the empowered grower.<\/p>\n<p>The timing of Coffee Shift\u2019s investment opportunity via Wefunder is fortuitous: \u00a0 In the midst of the coronavirus pandemic, millions of employees now work from home either full or part time, and have moved from coffee they previously enjoyed in the office or bought at coffee shops to purchasing online. Priced closely to other online coffee subscription services, Coffee Shift adds a social impact component to its coffee from Colombia\u2019s Coffee Zone.<\/p>\n<p>\u201cFor as little as $100, you can take part in creating autonomy and a level playing field for these incredibly hard-working coffee growers. This equity will mean families can pay for medical care, schooling, and other essentials predictably,\u201d said Pinckard.\u00a0 \u201cBy approaching this problem with technology, we can further increase both the money received by the growers and the impact our business has on these families and communities.\u201d<\/p>\n<p>\n        <b>About Coffee Shift<\/b><br \/>\n        \n      <\/p>\n<p>Coffee Shift is a first-of-its kind online subscription coffee company whose goal is nothing short of disrupting the international coffee value chain. Coffee Shift uses blockchain technology to address the inequity within the coffee trade, making coffee growers partners, allowing them to sell directly to consumers, and issuing instant remittance for their product via its unique international payment infrastructure. Founded by a former U.S. Army Intelligence Officer who is a fintech expert and blockchain architect, Coffee Shift is committed to making fair trade truly fair. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-wfqeyFm9DsRZGNf0iHfjVCtzIrpsnv6qzKArquSVRPOYFrOE0D_hWG3RUJClwDGhuSAubRmbRVN0xrQJsavzw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Coffee Shift<\/a>.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4ODk2OSM0MDYxMDkwIzUwMDA3ODQ5Ng==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/b98a04ca-15f3-43c5-b8a5-8de3da9d4a6f\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Krista Van Lewen for Coffee Shift\r\nkvanlewen@gmail.com\r\n415-608-0263\r\n\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coffee Shift Tips Balance of Power to Growers, Delivers Internationally Certified Colombian Coffee Directly to Consumers Boulder Creek, Calif., March 12, 2021 (GLOBE NEWSWIRE) &#8212; Coffee Shift, a startup working to correct the massive imbalance of equity within the coffee trade, announced its availability to investors via equity crowdfunding site Wefunder starting Friday, March 12. Operating as a direct-to-consumer online coffee subscription service, Coffee Shift has ingeniously integrated blockchain technology to bypass the coffee value chain middlemen, paying growers directly and fairly, and delivering the finest internationally certified premium Colombian Arabica coffee available to its customers.\u00a0 Already running a successful direct-to-consumer online coffee subscription service, Coffee Shift will use its Wefunder capital to expand operations and bring more coffee-growing farmers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-456865","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Coffee Shift Tips Balance of Power to Growers, Delivers Internationally Certified Colombian Coffee Directly to Consumers Boulder Creek, Calif., March 12, 2021 (GLOBE NEWSWIRE) &#8212; Coffee Shift, a startup working to correct the massive imbalance of equity within the coffee trade, announced its availability to investors via equity crowdfunding site Wefunder starting Friday, March 12. Operating as a direct-to-consumer online coffee subscription service, Coffee Shift has ingeniously integrated blockchain technology to bypass the coffee value chain middlemen, paying growers directly and fairly, and delivering the finest internationally certified premium Colombian Arabica coffee available to its customers.\u00a0 Already running a successful direct-to-consumer online coffee subscription service, Coffee Shift will use its Wefunder capital to expand operations and bring more coffee-growing farmers &hellip; Continue reading &quot;Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T15:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4ODk2OSM0MDYxMDkwIzUwMDA3ODQ5Ng==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder\",\"datePublished\":\"2021-03-12T15:03:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\\\/\"},\"wordCount\":610,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE4ODk2OSM0MDYxMDkwIzUwMDA3ODQ5Ng==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/coffee-startup-using-blockchain-to-empower-bean-growers-offers-investment-opportunity-via-wefunder\\\/\",\"name\":\"Coffee Startup Using Blockchain to Empower Bean Growers Offers Investment Opportunity via Wefunder - 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