{"id":456091,"date":"2021-03-11T10:03:34","date_gmt":"2021-03-11T15:03:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=456091"},"modified":"2021-03-11T10:03:34","modified_gmt":"2021-03-11T15:03:34","slug":"hoka-announces-new-collaboration-with-thisisneverthat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-announces-new-collaboration-with-thisisneverthat\/","title":{"rendered":"HOKA Announces New Collaboration with thisisneverthat"},"content":{"rendered":"
\n

Bold, premium performance footwear and apparel meets bold, premium streetwear design in this limited-edition new capsule featuring the Speedgoat 4 plus active and all-day apparel.<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n GOLETA, Calif.<\/span>, March 11, 2021<\/span> \/PRNewswire\/ —\u00a0HOKA ONE ONE\u00ae,<\/a> a division of Deckers Brands (NYSE: DECK) announces a collaboration with Seoul<\/span>-based fashion brand thisisneverthat\u00ae\u00a0(TINT). The limited new collection, inspired by the intersection of streetwear and mountain-tech, will feature a special-edition colorway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for exploration, active use, and all-day wear. <\/p>\n

\n

\n
\n \"HOKA
\n <\/a>\n <\/p>\n<\/p><\/div>\n

The TINT x HOKA Speedgoat 4 (MSRP $160<\/span>) features an all-new white colorway with blue accents for the trail-tested favorite. Designed with maximal cushion and a unique geometry for a smooth HOKA ride on any surface, the Speedgoat 4 features multi-directional lugs, a Vibram\u00ae MegaGrip outsole and carefully-crafted flex grooves designed to handle even rugged mountain terrain with aplomb. The TINT x HOKA Speedgoat 4 is designed to shine in every arena from street to summit. <\/p>\n

Founded in 2010, TINT takes a graphic and text-heavy approach to traditional streetwear. These design elements are evident in the TINT x HOKA apparel collection, designed collaboratively between the two brands. The capsule includes a Wind-Resistant Hooded Pullover (MSRP $120<\/span>), Performance 6″ Short ($80)<\/span>, T-Shirt ($45)<\/span>, Bucket Hat ($69)<\/span> and Performance Crew Sock ($15)<\/span>. Designed for performance, these items will shine equally for workouts, off-road exploration, or all-day comfort. Though similar in name and construction, the apparel items in this collection are\u00a0designed and produced by TINT and\u00a0distinct from the performance and lifestyle apparel manufactured by HOKA since early 2020.<\/p>\n

“Before working with HOKA, thisisneverthat had never developed true performance products. The collaboration combines thisisneverthat’s unique aesthetic vision with two of HOKA’s defining features: its technical prowess and its signature blue color,” said Jinwoo Park<\/span>, Designer of Special Projects for thisisneverthat.<\/p>\n

“The HOKA x thisisneverthat collab is the union of premium performance and premium streetwear, with the end result being greater than the sum of its parts,” said Gretchen Weimer<\/span>, Vice President of Product at HOKA. “This partnership between two bold and innovative brands provides a totally new perspective on how our shoes and apparel can empower people to move all day in comfort and style.”<\/p>\n

The collection will be available for pre-sale starting March 18<\/span> at Bodega, END, and thisisneverthat.com<\/a>. It will be available for sale at hokaoneone.com and other select retailers starting March 19<\/span>. <\/p>\n

\n About HOKA ONE ONE\u00ae<\/b>\n <\/p>\n

HOKA ONE ONE\u00ae is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the Earth. For more information, visit hokaoneone.com<\/a>\u00a0or follow @hokaoneone. #TimeToFly<\/p>\n

\n About thisisneverthat\u00ae<\/b>\n <\/p>\n

thisisneverthat\u00ae\u00a0is a lifestyle brand based in Seoul, South Korea<\/span> founded in 2010. The brand’s aesthetics draw from ’90s Korean subculture, which itself cannot be separated from American pop culture filtered through the lens of Japanese youth movements. Existing in this intrinsically dynamic, global space,\u00a0thisisneverthat\u00a0creates timeless products and stands at the forefront of defining South Korea’s<\/span> rapidly changing trends.\u00a0<\/p>\n

The brand’s name is a constant reminder of its mantra: Just when you think it’s “it,” it’s most likely not “it.” Embodying that boundless transience,\u00a0thisisneverthat\u00a0is quickly expanding to engage a global audience.<\/p>\n

\n HOKA ONE <\/b>
\n ONE<\/b>
\n \u00a0Media Contacts\u00a0<\/b>\u00a0<\/p>\n

\n Miranda Young<\/span>
\n
Global Brand Communications \u2013 PR
miranda.young@deckers.com<\/a>\u00a0<\/p>\n

Azione PR
hoka@azionepr.com<\/a>\u00a0<\/p>\n

\n thisisneverthat Media Contacts<\/b>\n <\/p>\n

\n Jaeki Cho<\/span>
\n
\n jaeki@essenticnyc.com<\/a>\n <\/p>\n

\n

\n
\n \"HOKA
\n <\/a>\n <\/p>\n

\n
\n \"HOKA
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/hoka-announces-new-collaboration-with-thisisneverthat-301245619.html<\/a><\/p>\n

SOURCE HOKA ONE ONE<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Bold, premium performance footwear and apparel meets bold, premium streetwear design in this limited-edition new capsule featuring the Speedgoat 4 plus active and all-day apparel. PR Newswire GOLETA, Calif., March 11, 2021 \/PRNewswire\/ —\u00a0HOKA ONE ONE\u00ae, a division of Deckers Brands (NYSE: DECK) announces a collaboration with Seoul-based fashion brand thisisneverthat\u00ae\u00a0(TINT). The limited new collection, inspired by the intersection of streetwear and mountain-tech, will feature a special-edition colorway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for exploration, active use, and all-day wear. The TINT x HOKA Speedgoat 4 (MSRP $160) features an all-new white colorway with blue accents for the trail-tested favorite. Designed with maximal cushion and a unique geometry for a smooth HOKA … <\/p>\n

Continue reading “HOKA Announces New Collaboration with thisisneverthat”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-456091","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHOKA Announces New Collaboration with thisisneverthat - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-announces-new-collaboration-with-thisisneverthat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOKA Announces New Collaboration with thisisneverthat - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Bold, premium performance footwear and apparel meets bold, premium streetwear design in this limited-edition new capsule featuring the Speedgoat 4 plus active and all-day apparel. PR Newswire GOLETA, Calif., March 11, 2021 \/PRNewswire\/ —\u00a0HOKA ONE ONE\u00ae, a division of Deckers Brands (NYSE: DECK) announces a collaboration with Seoul-based fashion brand thisisneverthat\u00ae\u00a0(TINT). The limited new collection, inspired by the intersection of streetwear and mountain-tech, will feature a special-edition colorway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for exploration, active use, and all-day wear. The TINT x HOKA Speedgoat 4 (MSRP $160) features an all-new white colorway with blue accents for the trail-tested favorite. 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