{"id":455506,"date":"2021-03-11T05:21:58","date_gmt":"2021-03-11T10:21:58","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=455506"},"modified":"2021-03-11T05:21:58","modified_gmt":"2021-03-11T10:21:58","slug":"dada-groups-jddj-and-nestle-china-launched-nutritious-breakfast-live-streaming-e-commerce-event","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dada-groups-jddj-and-nestle-china-launched-nutritious-breakfast-live-streaming-e-commerce-event\/","title":{"rendered":"Dada Group’s JDDJ and Nestl\u00e9 China Launched Nutritious Breakfast Live-streaming E-commerce Event"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n SHANGHAI<\/span>, March 11, 2021<\/span> \/PRNewswire\/ — Dada Group (Nasdaq: DADA) (“Dada”), China’s<\/span> leading local on-demand delivery and retail platform, is pleased to announce that JDDJ, Dada’s on-demand retail platform and Nestl\u00e9 China<\/span>, the world’s famous food and beverage company, launched a live-streaming e-commerce events titled “Morning! #Nes-trition Day!” on March 7th<\/span>. William Chen<\/span>, Head of Grocery Retail Sales of Nestle China, Jun Jiang<\/span>, General Manager of Commercial Growth Department at JDDJ, and Tian Xia<\/span>, a Chinese Cuisine Master and a Council Member of the International Cuisine Master Association, attended JDDJ’s broadcasting room to introduce Nestl\u00e9’s nutritious breakfast menu together.\u00a0 <\/p>\n

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\n \""Morning!
\n <\/a>\n <\/p>\n<\/p><\/div>\n

As a world-renowned food and Fortune 500 company, Nestl\u00e9 aims to offer plenty of choices for coffee, milk powder, breakfast cereal, and condensed milk for consumers in China<\/span>. Mr. Chen pointed out that Nestl\u00e9 has been operating under the concept of “Good Food, Good Life” since its inception more than 150 years ago, providing high-quality and cost-effective products, especially nutritious breakfast for consumers. <\/p>\n

In this broadcasting room, Mr. Chen introduced Nestl\u00e9 products to online audience as the “Nestl\u00e9 Nutrition Appraisal Officer” and explained how to start an energy day with a meticulously prepared breakfast. The host also introduced many Nestl\u00e9’s popular products and discussed about nutrition, balanced diet and applicable users together with Mr. Chen and Mr. Xia. When consumers placed online orders on the platform, the products were delivered immediately from JDDJ’s partnering retailer stores and consumers received their orders within one hour.<\/p>\n

Mr. Jiang stated that JDDJ’s livestreaming e-commerce has cooperated with over 50 top FMCG brands and over 100 retailers. Consumers can watch and place order online, receive products within one-hour. The live broadcast helps retailers enrich sales scenarios and improve sales numbers, which is highly recognized by the market.<\/p>\n

Dada Group and Nestl\u00e9 China’s<\/span> partnership began in June 2019<\/span>. In September 2020<\/span>, Dada Group and Nestl\u00e9 China<\/span> announced that they have expanded their strategic partnership to collaborate on a new data-driven retail model, under which Dada group would promote Nestl\u00e9 China’s<\/span> sales growth, brand marketing and user operation.\u00a0Moreover, Dada Group also signed a category flagship cooperation agreement with Nestl\u00e9 China<\/span>, whereby Nestl\u00e9 China<\/span> would build as a “flagship” brand for the two categories of coffee and adult milk powder on JDDJ, promoting Nestl\u00e9 China’s<\/span> category penetration and sales growth.<\/p>\n

Dada Group first piloted the one-hour livestreaming e-commerce in early 2020, where attendees could watch streams of various promotions on popular products, view demos, share feedback and make purchases in real time. Orders during the event were immediately sent out from a store close to the buyer (generally less than five kilometers away) and delivered by Dada riders within one hour.\u00a0The innovative live-streaming e-commerce model helps Nestl\u00e9 China<\/span> connect the online and offline sales system, improve sales of offline stores, and bring a new sales growth driver to the O2O channel. At the same time, the broadcasting room reaches out young customers who are rarely covered by traditional offline channels, and has achieved significant sales results as it becomes a new engine for sales. <\/p>\n

\n About Dada Group<\/b>\n <\/p>\n

Dada Group is a leading platform of local on-demand retail and delivery in China<\/span>. It operates JDDJ, one of China’s<\/span> largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company’s two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020<\/span>, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol “DADA.”<\/p>\n

\n About Nestl\u00e9<\/b>\n <\/p>\n

Nestl\u00e9 was founded in 1866, headquartered in Vevey Switzerland<\/span>. It is a world-renowned food and beverage company with the purpose “We unlock the power of food to enhance quality of life for everyone, today and for generations to come”. Through our more than 2,000 brands ranging from global icons, we are able to offer a wide portfolio of products, covering infant nutrition, water, coffee, pet food, professional solutions, dairy products, health science, ice cream, culinary and other areas. In 2020, its total reported sales is CHF 84.3 billion<\/span>.<\/p>\n

\n China<\/span> is Nestl\u00e9’s second largest market in the world. Beijing<\/span> is the headquarters of Nestl\u00e9 in Greater China<\/span>. At present, Nestl\u00e9 China<\/span> operates 23 factories, 5 innovation centers\u00a0 and 3 R&D centers,<\/span> 1 dairy farming institute<\/span> 1 Nescafe Coffee Center,<\/span> 1 Food Safety\u00a0Institute,<\/span> 4 Customer Engagement Centers and more than 26,000 Staff in China<\/span>. <\/p>\n

<\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/dada-groups-jddj-and-nestle-china-launched-nutritious-breakfast-live-streaming-e-commerce-event-301245383.html<\/a><\/p>\n

SOURCE Dada Group<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire SHANGHAI, March 11, 2021 \/PRNewswire\/ — Dada Group (Nasdaq: DADA) (“Dada”), China’s leading local on-demand delivery and retail platform, is pleased to announce that JDDJ, Dada’s on-demand retail platform and Nestl\u00e9 China, the world’s famous food and beverage company, launched a live-streaming e-commerce events titled “Morning! #Nes-trition Day!” on March 7th. William Chen, Head of Grocery Retail Sales of Nestle China, Jun Jiang, General Manager of Commercial Growth Department at JDDJ, and Tian Xia, a Chinese Cuisine Master and a Council Member of the International Cuisine Master Association, attended JDDJ’s broadcasting room to introduce Nestl\u00e9’s nutritious breakfast menu together.\u00a0 As a world-renowned food and Fortune 500 company, Nestl\u00e9 aims to offer plenty of choices for coffee, milk powder, … <\/p>\n

Continue reading “Dada Group’s JDDJ and Nestl\u00e9 China Launched Nutritious Breakfast Live-streaming E-commerce Event”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-455506","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDada Group's JDDJ and Nestl\u00e9 China Launched Nutritious Breakfast Live-streaming E-commerce Event - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dada-groups-jddj-and-nestle-china-launched-nutritious-breakfast-live-streaming-e-commerce-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dada Group's JDDJ and Nestl\u00e9 China Launched Nutritious Breakfast Live-streaming E-commerce Event - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire SHANGHAI, March 11, 2021 \/PRNewswire\/ — Dada Group (Nasdaq: DADA) (“Dada”), China’s leading local on-demand delivery and retail platform, is pleased to announce that JDDJ, Dada’s on-demand retail platform and Nestl\u00e9 China, the world’s famous food and beverage company, launched a live-streaming e-commerce events titled “Morning! #Nes-trition Day!” on March 7th. 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