{"id":455481,"date":"2021-03-11T03:48:26","date_gmt":"2021-03-11T08:48:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=455481"},"modified":"2021-03-11T03:48:26","modified_gmt":"2021-03-11T08:48:26","slug":"ariel-invites-us-on-a-journey-to-decarbonise-laundry","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/","title":{"rendered":"Ariel Invites Us on a Journey to Decarbonise Laundry"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Ariel Invites Us on a Journey to Decarbonise Laundry<\/b><\/p>\n<p class=\"bwalignc\"><i>Every degree makes a difference: together we can help reduce carbon emissions<\/i><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Ariel expands its 2030 Brand Ambition to focus on decarbonising laundry at every step \u2013 from design, manufacturing and distribution to consumer use and end of life, whilst maintaining superior cleaning performance.<\/i><\/li>\n<li><i>The flagship pan-European consumer engagement campaign \u201cEvery Degree Makes a Difference\u201d, which advocates for lower washing temperatures, is a cornerstone of the new Ambition.<\/i><\/li>\n<\/ul>\n<p>GENEVA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, at the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DVFl-jv2Bq1Y&amp;esheet=52394076&amp;newsitemid=20210311005112&amp;lan=en-US&amp;anchor=ChangeNOW+online+Live+Talk&amp;index=1&amp;md5=373fb013e1488c42ab93aa22bcfab7ca\">ChangeNOW online Live Talk<\/a>, Procter &amp; Gamble\u2019s (NYSE:PG) Ariel laundry detergent brand will announce an expanded 2030 Brand Ambition focused on \u201creinventing clean to decarbonise laundry across its entire value chain.\u201d\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210311005112\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210311005112\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg\" alt=\"Laundry's Carbon Footprint (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Laundry&#8217;s Carbon Footprint (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nTo do this Ariel has focused on ensuring it can deliver a superior clean in colder water, whilst also committing the brand\u2019s voice to encourage small habit changes such as lowering wash temperatures. The brand is also working towards establishing a sustainable supply chain with industry and suppliers, as well as partnering for innovation.\n<\/p>\n<p>\nThe first milestone in this journey is the roll out of Ariel\u2019s pan-European consumer engagement campaign, \u201cEvery Degree Makes a Difference\u201d in content partnership with National Geographic Creative Works, to demonstrate that through turning down our washing cycle temperature we can together reduce greenhouse gas emissions. The campaign, which is already launched in Germany and is coming to France this week, seeks to achieve a five degree drop in average wash temperatures in Europe by 2025.\n<\/p>\n<p>\nAriel\u2019s Life Cycle Assessment (LCA) found that on average in Europe 60% of the environmental footprint of laundry comes when the product is being used, mainly from the energy used to heat the water. Lowering the wash temperature is the single most important thing we can all do to reduce the environmental impact of laundry. Through short films and emotive images created by National Geographic Creative Works, the campaign highlights the impact of global warming on the arctic regions and brings to life that we can all make an impact on our planet.\n<\/p>\n<p>\nAs part of its 2030 Ambition, Ariel is pursuing a sustainable supply chain through analysing the ingredients with highest CO2 potential in its formula and exploring alternative sourcing, working closely with its suppliers. The brand is looking into partnerships to find new solutions that help further decarbonise its value chain, including novel sources of carbon and new models for recycling.\n<\/p>\n<p>\n\u201cServing five billion people gives our brands the unique opportunity to promote conversations, influence attitudes and change behaviour,\u201d comments Virginie Helias, Chief Sustainability Officer at Procter &amp; Gamble. \u201cAriel cleans impeccably in cold water and enables us to switch down the wash temperature when doing the laundry. With this we can all unite on the journey to decarbonise laundry across the entire value chain, helping the climate without compromising on cleaning performance.\u201d\n<\/p>\n<p>\nAriel\u2019s core purpose is to reinvent clean to drive progress, and its expanded Ambition announced today is underpinned by a wide range of other actions it is taking to ensure the interconnected sustainability challenges we all face are being addressed. These include circular packaging, responsibly sourced and less carbon intensive ingredients, and establishing an even more efficient supply chain among others. On the societal side, Ariel continues to advocate how laundry is not only a woman\u2019s job, but the responsibility of everyone in the household.\n<\/p>\n<p>\nAriel is one of P&amp;G\u2019s leading brands, and the Brand Ambition announcement is part of the overall commitment from P&amp;G for 100% of their leadership brands to enable and inspire responsible consumption by 2030 as part of the company\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fde.pg.com%2Fokologische-nachhaltigkeit%2F&amp;esheet=52394076&amp;newsitemid=20210311005112&amp;lan=en-US&amp;anchor=Ambition+2030&amp;index=2&amp;md5=8d3f4332f5350e18945a55084baddd84\">Ambition 2030<\/a> sustainability goals.\n<\/p>\n<p>\nTo access images and other multimedia content, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Freleasd.com%2Fpages%2FFjEqkybWorxn-6jVYqdpjTS28QuVZGxytodiFcf8xrI%3D&amp;esheet=52394076&amp;newsitemid=20210311005112&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=23d9817b56306e91d487b9d5c69757b0\">here<\/a>.\n<\/p>\n<p><b>About Every Degree Makes a Difference Campaign<\/b><\/p>\n<p>\n\u201cEvery Degree Makes a Difference\u201d is a campaign being run by Ariel that aims to educate consumers on the benefits of turning their washing machines down and doing their laundry at lower temperatures. The campaign has been designed to educate consumers on the following key information: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nationalgeographic.com%2Fariel-every-degree-makes-a-difference%2F&amp;esheet=52394076&amp;newsitemid=20210311005112&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.nationalgeographic.com%2Fariel-every-degree-makes-a-difference%2F&amp;index=4&amp;md5=be5426c3e9033dc99bf0f8e56218fe98\">https:\/\/www.nationalgeographic.com\/ariel-every-degree-makes-a-difference\/<\/a><\/p>\n<p>\nThe Life Cycle Assessment of a fabric care detergent clearly signifies that the environmental footprint is only 40% product related versus up to 60% usage related at home when people use the washing machine (50% from heating the water, data is based on the average for European region).\n<\/p>\n<p><b>About Procter &amp; Gamble<\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always<sup>\u00ae<\/sup>, Ambi Pur<sup>\u00ae<\/sup>, Ariel<sup>\u00ae<\/sup>, Bounty<sup>\u00ae<\/sup>, Charmin<sup>\u00ae<\/sup>, Crest<sup>\u00ae<\/sup>, Dawn<sup>\u00ae<\/sup>, Downy<sup>\u00ae<\/sup>, Fairy<sup>\u00ae<\/sup>, Febreze<sup>\u00ae<\/sup>, Gain<sup>\u00ae<\/sup>, Gillette<sup>\u00ae<\/sup>, Head &amp; Shoulders<sup>\u00ae<\/sup>, Lenor<sup>\u00ae<\/sup>, Olay<sup>\u00ae<\/sup>, Oral-B<sup>\u00ae<\/sup>, Pampers<sup>\u00ae<\/sup>, Pantene<sup>\u00ae<\/sup>, SK-II<sup>\u00ae<\/sup>, Tide<sup>\u00ae<\/sup>, Vicks<sup>\u00ae<\/sup>, and Whisper<sup>\u00ae<\/sup>. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=52394076&amp;newsitemid=20210311005112&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2F&amp;index=5&amp;md5=3d659595e7862fd0ec9cca8dfde93a2c\">https:\/\/www.pg.com\/<\/a> for the latest news and information about P&amp;G and its brands.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210311005112r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210311005112\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210311005112\/en\/<\/a><\/span><\/p>\n<p><strong>Rosie Abrahamson<br \/>\n<\/strong><br \/>Senior Account Executive<br \/>\n<br \/>+44 (0) 7961577369<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sofiat.kolawole@ketchum.com\">rosie.abrahamson@ketchum.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Switzerland Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Home Goods Other Retail Environment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864451\/3\/ariel_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/3\/lca_laundry_ariel_update_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Laundry&#8217;s Carbon Footprint (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Ariel Invites Us on a Journey to Decarbonise Laundry Every degree makes a difference: together we can help reduce carbon emissions Ariel expands its 2030 Brand Ambition to focus on decarbonising laundry at every step \u2013 from design, manufacturing and distribution to consumer use and end of life, whilst maintaining superior cleaning performance. The flagship pan-European consumer engagement campaign \u201cEvery Degree Makes a Difference\u201d, which advocates for lower washing temperatures, is a cornerstone of the new Ambition. GENEVA&#8211;(BUSINESS WIRE)&#8211; Today, at the ChangeNOW online Live Talk, Procter &amp; Gamble\u2019s (NYSE:PG) Ariel laundry detergent brand will announce an expanded 2030 Brand Ambition focused on \u201creinventing clean to decarbonise laundry across its entire value chain.\u201d This press release features multimedia. View the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ariel Invites Us on a Journey to Decarbonise Laundry&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-455481","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ariel Invites Us on a Journey to Decarbonise Laundry - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ariel Invites Us on a Journey to Decarbonise Laundry - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ariel Invites Us on a Journey to Decarbonise Laundry Every degree makes a difference: together we can help reduce carbon emissions Ariel expands its 2030 Brand Ambition to focus on decarbonising laundry at every step \u2013 from design, manufacturing and distribution to consumer use and end of life, whilst maintaining superior cleaning performance. The flagship pan-European consumer engagement campaign \u201cEvery Degree Makes a Difference\u201d, which advocates for lower washing temperatures, is a cornerstone of the new Ambition. GENEVA&#8211;(BUSINESS WIRE)&#8211; Today, at the ChangeNOW online Live Talk, Procter &amp; Gamble\u2019s (NYSE:PG) Ariel laundry detergent brand will announce an expanded 2030 Brand Ambition focused on \u201creinventing clean to decarbonise laundry across its entire value chain.\u201d This press release features multimedia. View the &hellip; Continue reading &quot;Ariel Invites Us on a Journey to Decarbonise Laundry&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T08:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Ariel Invites Us on a Journey to Decarbonise Laundry\",\"datePublished\":\"2021-03-11T08:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/\"},\"wordCount\":869,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210311005112\\\/en\\\/864452\\\/4\\\/lca_laundry_ariel_update_2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/\",\"name\":\"Ariel Invites Us on a Journey to Decarbonise Laundry - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210311005112\\\/en\\\/864452\\\/4\\\/lca_laundry_ariel_update_2.jpg\",\"datePublished\":\"2021-03-11T08:48:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210311005112\\\/en\\\/864452\\\/4\\\/lca_laundry_ariel_update_2.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210311005112\\\/en\\\/864452\\\/4\\\/lca_laundry_ariel_update_2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ariel Invites Us on a Journey to Decarbonise Laundry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ariel Invites Us on a Journey to Decarbonise Laundry - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/","og_locale":"en_US","og_type":"article","og_title":"Ariel Invites Us on a Journey to Decarbonise Laundry - Market Newsdesk","og_description":"Ariel Invites Us on a Journey to Decarbonise Laundry Every degree makes a difference: together we can help reduce carbon emissions Ariel expands its 2030 Brand Ambition to focus on decarbonising laundry at every step \u2013 from design, manufacturing and distribution to consumer use and end of life, whilst maintaining superior cleaning performance. The flagship pan-European consumer engagement campaign \u201cEvery Degree Makes a Difference\u201d, which advocates for lower washing temperatures, is a cornerstone of the new Ambition. GENEVA&#8211;(BUSINESS WIRE)&#8211; Today, at the ChangeNOW online Live Talk, Procter &amp; Gamble\u2019s (NYSE:PG) Ariel laundry detergent brand will announce an expanded 2030 Brand Ambition focused on \u201creinventing clean to decarbonise laundry across its entire value chain.\u201d This press release features multimedia. View the &hellip; Continue reading \"Ariel Invites Us on a Journey to Decarbonise Laundry\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-11T08:48:26+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Ariel Invites Us on a Journey to Decarbonise Laundry","datePublished":"2021-03-11T08:48:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/"},"wordCount":869,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/","name":"Ariel Invites Us on a Journey to Decarbonise Laundry - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg","datePublished":"2021-03-11T08:48:26+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20210311005112\/en\/864452\/4\/lca_laundry_ariel_update_2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ariel-invites-us-on-a-journey-to-decarbonise-laundry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Ariel Invites Us on a Journey to Decarbonise Laundry"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/455481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=455481"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/455481\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=455481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=455481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=455481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}