{"id":454909,"date":"2021-03-10T10:03:10","date_gmt":"2021-03-10T15:03:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=454909"},"modified":"2021-03-10T10:03:10","modified_gmt":"2021-03-10T15:03:10","slug":"tech-marketers-report-big-jump-in-digital-tactics","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tech-marketers-report-big-jump-in-digital-tactics\/","title":{"rendered":"Tech Marketers Report Big Jump in Digital Tactics"},"content":{"rendered":"

\nContent Marketing Institute Releases 2021 Research on Technology Content Marketing
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NEW YORK, March 10, 2021 (GLOBE NEWSWIRE) — Getting in front of audiences virtually was a priority for technology marketers in 2020 with a majority using virtual events, webinars or online courses. That\u2019s just one of the key findings in the new Content Marketing Institute research report out today, Technology Content Marketing Benchmarks, Budgets, and Trends with Insights for 2021<\/em>, sponsored by IDG Communications, Inc.\u00a0<\/p>\n

\n To download the full report visit: <\/strong>
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\n http:\/\/cmi.media\/2021tech<\/u>
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While we haven\u2019t seen big changes in the last few years regarding the types of content used by tech marketers, 2020 was different: The use of virtual events\/webinars\/online courses among technology marketers increased to 83% from 74% the previous year. Also notable was the jump in live streaming, with 33% saying they use it compared with 13% the previous year.<\/p>\n

Another key trend in our recent annual content marketing research is an increased emphasis on demand and lead generation and conversion measurement among tech marketers. Eighty-six percent of tech marketers use content marketing for demand and lead generation compared to 79% the previous year.<\/p>\n

\u201cWith tech marketers focusing on using content marketing for demand gen, it makes sense that virtual events with their lead gen, capture, and nurturing features became a vehicle for doing just that,\u201d explains Lisa Murton Beets, research director, Content Marketing Institute. \u201cWhether\u00a0that is a long-term change or a blip caused by pandemic-related pressures remains to be seen. But clearly for now, virtual relationship-building has taken a front seat.\u201d<\/p>\n

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\n Other Key Highlights:<\/u>
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