{"id":454795,"date":"2021-03-10T09:03:15","date_gmt":"2021-03-10T14:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=454795"},"modified":"2021-03-10T09:03:15","modified_gmt":"2021-03-10T14:03:15","slug":"logitech-celebrates-creators-shaping-music-today-with-first-ever-song-breaker-awards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/logitech-celebrates-creators-shaping-music-today-with-first-ever-song-breaker-awards\/","title":{"rendered":"Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards"},"content":{"rendered":"

<\/p>\n

Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards<\/b><\/p>\n

Award show hosted by Sienna Mae Gomez and Larray, featuring Lil Nas X and 24kGoldn on March 13<\/i><\/p>\n

NEWARK, Calif.–(BUSINESS WIRE<\/a>)–
\nLogitech, in collaboration with TikTok, announces the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today through dance challenges, memes and trends that they\u2019ve started and shared on social media, especially on TikTok, over the past year. The Song Breaker Awards show will stream on TikTok on March 13, 2021 and is hosted by Latinx TikTok Trailblazer Sienna Mae Gomez and social media triple threat Larray, featuring two-time GRAMMY\u00ae award winner Lil Nas X. The show will also feature a special performance by rapper and songwriter 24kGoldn.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210310005239\/en\/<\/a><\/p>\n

\"Logitech<\/p>\n

Logitech celebrates creators with first-ever Song Breaker Awards. (Graphic: Business Wire)<\/p>\n<\/div>\n

\nWhether they were hitting the woahs to Megan Thee Stallion\u2019s \u201cSavage” or getting in the \u201cMood\u201d with 24kGoldn, without a doubt, creators have propelled new artists to popularity and catapulted tracks into the music charts. According to \u201cYear on TikTok: Music 2020<\/a>\u201d report, more than 176 different songs surpassed 1 billion video views as TikTok sounds in 2020. Nearly 90 of these songs that trended on TikTok in 2020 climbed onto the Top 100 charts in the U.S., with 15 of those reaching #1 on a Billboard chart. In the past year, more than 70 artists who became popular on the platform have also received major label deals. Of the tracks that trended on TikTok, 20 have been nominated for a GRAMMY.\n<\/p>\n

\n\u201cAhead of the 63rd Annual GRAMMY Awards, music\u2019s biggest night, we\u2019re excited to celebrate creators who have played a role in skyrocketing songs to record-breaking success and award nominations through dance, memes and challenges on TikTok,\u201d said Meridith Rojas, head of global creator marketing at Logitech. \u201cThe Song Breaker Awards is one of the ways Logitech is spotlighting the power of the creator community and recognizing groundbreakers who are making an immeasurable dent on pop culture.\u201d\n<\/p>\n

\nLil Nas X, a creative collaborator with Logitech, credits the TikTok community with helping the now 14-times platinum “Old Town Road” first reach the Billboard Hot 100 chart. \u201cI was promoting \u2018Old Town Road\u2019 using memes and the song was already moving, but once it got on TikTok and it was trending, that was it,\u201d said Lil Nas X, on how the community helped the song go viral with the \u201cYee Haw\u201d challenge, catapulting it into the music charts.\n<\/p>\n

\n\u201cTikTok is the best platform for music discovery, where emerging artists can connect with new fans and breakthrough to larger audiences,\u201d said Isabel Quinteros Annous, music partnerships and artist relations at TikTok. \u201cLil Nas X is one of the first bonafide breakout TikTok stars, and it’s been a pleasure to witness his success as an artist, a true testament to the power of the TikTok community’s connection to music.\u201d\n<\/p>\n

\nLogitech is honoring 14 creators, who as a group, inspire and influence more than 241 million people globally. The nominees consist of \u201cOriginators,\u201d creators who started the trends, dances and challenges; \u201cAmplifiers,\u201d popular creators who are responsible for amplifying the challenges to their audiences; and \u201cArtist Breakers,\u201d emerging artists whose music broke big because of its popularity on TikTok. During the show, winners of the Originator, Amplifier, Artist Breaker categories will be announced, as well as winners of the Breakthrough Award, Groundbreaker Award and the Song Breaker of the Year.\n<\/p>\n

\nThe Song Breaker Awards is a program from Castle, Logitech\u2019s creators\u2019 club, which aims to champion creators, embrace the creator community and power change. Sienna Mae Gomez will also join Lil Nas X as a founding Castle member. The Song Breaker Awards show will stream on TikTok on March 13, 2021 at 5:00 p.m. – 6:00 p.m. PT from @logitech<\/a>, @siennamae<\/a> and @larrayeeee<\/a>. The 2021 Song Breaker Award honorees are:\n<\/p>\n

    \n
  1. \n24kGoldn @24kgoldn<\/a><\/li>\n
  2. \nAvani Gregg @avani<\/a><\/li>\n
  3. \nBrian Esperon @besperon<\/a><\/li>\n
  4. \nCale \u201cCowboy Cale\u201d Saurage @calegoes<\/a><\/li>\n
  5. \nCurtis Waters @curtiswaters<\/a><\/li>\n
  6. \nHaley Sharpe @yodelinghaley<\/a><\/li>\n
  7. \nJalaiah Harmon @jalaiahharmon<\/a><\/li>\n
  8. \nKeara Wilson @keke.janajah<\/a><\/li>\n
  9. \nLarray @larrayeeee<\/a><\/li>\n
  10. \nMadi Monroe @madi<\/a><\/li>\n
  11. \nMichael Le @justmaiko<\/a><\/li>\n
  12. \nSienna Mae Gomez @siennamae<\/a><\/li>\n
  13. \nSurf Mesa @surfmesa<\/a><\/li>\n
  14. \nTia Bee Stokes @thetiabeestokes<\/a><\/li>\n<\/ol>\n

    About Logitech<\/b><\/p>\n

    \nLogitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Almost 40 years ago, Logitech started connecting people through computers, and now it\u2019s a multi-brand company designing products that bring people together through music, gaming, video, and computing. Brands of Logitech include Logitech<\/a>, Logitech G<\/a>, ASTRO Gaming<\/a>, Streamlabs<\/a>, Blue Microphones<\/a>, Ultimate Ears<\/a>, Jaybird<\/a> and. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com<\/a>, the company blog<\/a> or @Logitech<\/a>.\n<\/p>\n

    \nLogitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and\/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company\u2019s website at www.logitech.com<\/a>.\n<\/p>\n

    \"\"<\/p>\n

    View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210310005239\/en\/<\/a><\/span><\/p>\n

    \nLogitech
    \n
    Audrey Tang
    \n
    510-713-5271
    \n
    audrey_tang@logitech.com<\/a><\/p>\n

    KEYWORDS:<\/b> United States North America California<\/p>\n

    INDUSTRY KEYWORDS:<\/b> Consumer Electronics Music Technology Online Mobile Entertainment Entertainment Celebrity Software Internet Consumer Teens<\/p>\n

    MEDIA:<\/b><\/p>\n\n\n\n\n
    Photo<\/b><\/font><\/td>\n<\/tr>\n
    \"Photo\"<\/td>\n<\/tr>\n
    Logitech celebrates creators with first-ever Song Breaker Awards. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards Award show hosted by Sienna Mae Gomez and Larray, featuring Lil Nas X and 24kGoldn on March 13 NEWARK, Calif.–(BUSINESS WIRE)– Logitech, in collaboration with TikTok, announces the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today through dance challenges, memes and trends that they\u2019ve started and shared on social media, especially on TikTok, over the past year. The Song Breaker Awards show will stream on TikTok on March 13, 2021 and is hosted by Latinx TikTok Trailblazer Sienna Mae Gomez and social media triple threat Larray, featuring two-time GRAMMY\u00ae award winner Lil Nas X. The show will also feature a special performance by rapper … <\/p>\n

    Continue reading “Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-454795","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLogitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/logitech-celebrates-creators-shaping-music-today-with-first-ever-song-breaker-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards Award show hosted by Sienna Mae Gomez and Larray, featuring Lil Nas X and 24kGoldn on March 13 NEWARK, Calif.–(BUSINESS WIRE)– Logitech, in collaboration with TikTok, announces the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today through dance challenges, memes and trends that they\u2019ve started and shared on social media, especially on TikTok, over the past year. 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