{"id":454768,"date":"2021-03-10T09:03:07","date_gmt":"2021-03-10T14:03:07","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=454768"},"modified":"2021-03-10T09:03:07","modified_gmt":"2021-03-10T14:03:07","slug":"pennington-relaunches-smart-seed-lawn-products-featuring-patent-pending-industry-leading-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-relaunches-smart-seed-lawn-products-featuring-patent-pending-industry-leading-technology\/","title":{"rendered":"Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology<\/b><\/p>\n<p class=\"bwalignc\"><i>New Products Proven to Fertilize and Beautify Lawns While Conserving 30% More Water Year After Year<b><sup>1<\/sup><\/b><\/i><\/p>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday Pennington Seed (\u201cPennington\u201d), one of the largest manufacturers and distributors of lawn, garden and turf care products and a subsidiary of the Central Garden &amp; Pet Company (NASDAQ: CENT, CENTA) (\u201cCentral\u201d), announced the relaunch of Pennington Smart Seed products. The relaunch of the Smart Seed portfolio, the brand\u2019s drought-resistant, environmentally conscious lawn seed products, is the result of two years of in-house research and consumer insights studies to ensure the suite of Pennington products are more reliable, effective and easy to use.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210310005035\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210310005035\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210310005035\/en\/863881\/4\/4929487_Smart_Seed_Photo_3.jpg\" alt=\"Pennington relaunches Smart Seed Lawn products featuring patent pending, industry-leading seed technology and new branding (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Pennington relaunches Smart Seed Lawn products featuring patent pending, industry-leading seed technology and new branding (Photo: Business Wire)<\/p>\n<\/div>\n<p><b>New and Improved Seed Technology<\/b><\/p>\n<p>\nThe Smart Seed portfolio was originally created with sustainability in mind. For more than a dozen years, lawns using Pennington\u2019s Smart Seed products have saved up to 30% or more water year after year compared to ordinary grass seed. Smart Seed can deliver on its claims for the life of consumers\u2019 lawns because Pennington hand selects cultivars of grass that have been verified by the Turfgrass Water Conservation Alliance (TWCA) to conserve more water compared to traditional varieties. While the Smart Seed products have continuously provided water saving benefits to consumers, the brand realized it could be doing more to enhance and improve the grass growing experience.\n<\/p>\n<p>\nThe first step in relaunching Pennington\u2019s popular Smart Seed products was to innovate the product to help produce greener and more fertile lawns. Leveraging insights learned through Pennington&#8217;s NexGen Turf Research, one of the largest, private grass seed research facilities in the United States, the team focused on how to further improve the product\u2019s germination and efficacy for better, more consistent results. The new Pennington Smart Seed products feature the brand\u2019s patent-pending fertilizer-enhanced seed coating system proven to speed seed establishment and promote greener grass.\n<\/p>\n<p>\n\u201cAt Central, we are committed to creating and building brands that consumers love with products they can trust, and Pennington is a great example of this promise,\u201d said J.D. Walker, President, of Garden Consumer Products at Central. \u201cWith so many new consumers entering the category, it was important to us to transform our Smart Seed offering so homeowners have everything they need in one convenient bag \u2013 now our consumers can spend less time worrying about how to take care of their lawns and spend more time enjoying them.\u201d\n<\/p>\n<p>\nProducts in the Smart Seed portfolio include both traditional variety mixes (Perennial Ryegrass, Bermudagrass and Kentucky Bluegrass), as well as specialized blends or mixes that are customized to specific regional climates, varieties include: Sun &amp; Shade, Dense Shade, Northeast Mix, Midwest Mix, Pacific Northwest Mix and Pennsylvania State Mix.\n<\/p>\n<p><b>Consumer Ease and New Branding<\/b><\/p>\n<p>\nFor the last 12 years, consumers have trusted Pennington Smart Seed products to grow resilient, environmentally friendly lawns, however consumer research found that shopping for lawn care can be overwhelming and confusing.\n<\/p>\n<p>\nPennington approached the relaunch with consumer usability in mind. Previously, each Smart Seed product had its own brand expression. The new portfolio of products has been simplified so it is easier for consumers to find the exact grass seed varietal they need and recognize the trusted Pennington brand. Each bag features detailed planting instructions, including new digital integration and links to relevant content on social media platforms, such as YouTube. Retail websites will now feature enhanced content for each step of the lawn growing journey.\n<\/p>\n<p>\nThe relaunch is supported through Pennington\u2019s \u201cSmart That Never Fails\u201d campaign, which will come to life through a new commercial that will appear across radio, national broadcast networks and on Hulu.\n<\/p>\n<p><b>About Pennington<\/b><\/p>\n<p>\nSome people look at a lawn as a place that requires mowing, edging, seeding, fertilizing and more \u2013 in short, as a chore. Pennington sees the lawn as an outdoor living space for making unforgettable memories and they\u2019re dedicated to ensuring that your lawn is ready for any occasion. They\u2019ve been at this for a long time, beginning in 1945 as a small seed store on Main Street in Madison, Georgia. They\u2019re proud that their founder Brooks Pennington Sr.\u2019s spirit of entrepreneurship is still with them today driving them to make the finest grass seed, soil amendments, fertilizers, and wild bird seed that money can buy. From baseball games, parties, water balloon fights or playing fetch with the family dog, millions of homeowners have relied on Pennington to set their lawns and gardens as the stage for lifelong memories. To learn more, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pennington.com%2F&amp;esheet=52392717&amp;newsitemid=20210310005035&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pennington.com%2F&amp;index=1&amp;md5=2c102fd5b133f9bc1aaab2b0e3405adb\">https:\/\/www.pennington.com\/<\/a><\/p>\n<p><b>About Central Garden &amp; Pet<\/b><\/p>\n<p>\nCentral Garden &amp; Pet (NASDAQ: CENT, CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With 2020 net sales of $2.7 billion, Central is on a mission to lead the future of the pet and garden industries. The Company\u2019s innovative and trusted products are dedicated to help lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Pennington\u00ae, Nylabone\u00ae, Kaytee\u00ae, Amdro\u00ae and Aqueon\u00ae, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden &amp; Pet is based in Walnut Creek, California and has over 6,300 employees across North America and Europe. For additional information about Central, please visit the Company\u2019s website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.central.com&amp;esheet=52392717&amp;newsitemid=20210310005035&amp;lan=en-US&amp;anchor=www.central.com&amp;index=2&amp;md5=1e9cbbae30f1a415666fa5589b7a7c8f\">www.central.com<\/a>.\n<\/p>\n<p><sup>1<\/sup> The seed varieties in Pennington Smart Seed represent years of research and breeding bringing grasses to their full potential for water conservation. Once established, Smart Seed grasses require up to 30 percent less water year after year compared to ordinary seed\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210310005035r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210310005035\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210310005035\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations Contact<br \/>\n<\/b><br \/>Friederike Edelmann<br \/>\n<br \/>(925) 412-6726<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:fedelmann@central.com\">fedelmann@central.com<\/a><\/p>\n<p><b>Media Relations Contact<br \/>\n<\/b><br \/>Liz Nunan<br \/>\n<br \/>(925) 878-9465<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lnunan@central.com\">lnunan@central.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California Georgia<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Home Goods Construction &amp; Property Landscape<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210310005035\/en\/863863\/3\/Penn_Logo-01.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210310005035\/en\/863869\/3\/Smart-Seed-Photo-2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Pennington Smart Seed offers homeowners everything they need in one convenient bag \u2013 now consumers can spend less time worrying about how to take care of their lawns and spend more time enjoying them. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210310005035\/en\/863881\/3\/4929487_Smart_Seed_Photo_3.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Pennington relaunches Smart Seed Lawn products featuring patent pending, industry-leading seed technology and new branding (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology New Products Proven to Fertilize and Beautify Lawns While Conserving 30% More Water Year After Year1 ATLANTA&#8211;(BUSINESS WIRE)&#8211; Today Pennington Seed (\u201cPennington\u201d), one of the largest manufacturers and distributors of lawn, garden and turf care products and a subsidiary of the Central Garden &amp; Pet Company (NASDAQ: CENT, CENTA) (\u201cCentral\u201d), announced the relaunch of Pennington Smart Seed products. The relaunch of the Smart Seed portfolio, the brand\u2019s drought-resistant, environmentally conscious lawn seed products, is the result of two years of in-house research and consumer insights studies to ensure the suite of Pennington products are more reliable, effective and easy to use. This press release features multimedia. View the full &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-relaunches-smart-seed-lawn-products-featuring-patent-pending-industry-leading-technology\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-454768","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-relaunches-smart-seed-lawn-products-featuring-patent-pending-industry-leading-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pennington Relaunches Smart Seed Lawn Products Featuring Patent Pending, Industry-Leading Technology New Products Proven to Fertilize and Beautify Lawns While Conserving 30% More Water Year After Year1 ATLANTA&#8211;(BUSINESS WIRE)&#8211; Today Pennington Seed (\u201cPennington\u201d), one of the largest manufacturers and distributors of lawn, garden and turf care products and a subsidiary of the Central Garden &amp; Pet Company (NASDAQ: CENT, CENTA) (\u201cCentral\u201d), announced the relaunch of Pennington Smart Seed products. The relaunch of the Smart Seed portfolio, the brand\u2019s drought-resistant, environmentally conscious lawn seed products, is the result of two years of in-house research and consumer insights studies to ensure the suite of Pennington products are more reliable, effective and easy to use. This press release features multimedia. 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The relaunch of the Smart Seed portfolio, the brand\u2019s drought-resistant, environmentally conscious lawn seed products, is the result of two years of in-house research and consumer insights studies to ensure the suite of Pennington products are more reliable, effective and easy to use. This press release features multimedia. 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