{"id":454753,"date":"2021-03-10T08:38:07","date_gmt":"2021-03-10T13:38:07","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=454753"},"modified":"2021-03-10T08:38:07","modified_gmt":"2021-03-10T13:38:07","slug":"calix-puts-your-brand-and-only-your-brand-in-your-subscribers-hand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/calix-puts-your-brand-and-only-your-brand-in-your-subscribers-hand\/","title":{"rendered":"Calix Puts Your Brand\u2014and Only Your Brand\u2014in Your Subscriber\u2019s Hand"},"content":{"rendered":"

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Calix Puts Your Brand\u2014and Only Your Brand\u2014in Your Subscriber\u2019s Hand<\/b><\/p>\n

The newly redesigned CommandIQ<\/b> mobile app from Calix ensures the CSP\u2019s brand, and only their brand, is featured in the subscriber experience to reinforce the value they deliver daily through exciting services and unmatched support<\/i><\/p>\n

SAN JOSE, Calif.–(BUSINESS WIRE<\/a>)–Calix, Inc.<\/a> (NYSE: CALX) today launched a top-to-bottom redesign of its CommandIQ<\/b>\u00ae mobile application<\/a> that fuses stunning consumer design with carrier-class reliability. It is the only subscriber-facing app built for communication service provider (CSP) marketers with the ability to quickly and easily feature their brands. As an integrated element of the full Revenue EDGE<\/a> solution, CommandIQ<\/b><\/a> allows CSP marketers to more effectively target, engage, and excite subscribers to eliminate churn and increase brand loyalty. With simple, out-of-the-box personalization, it\u2019s now easier than ever for a CSP to put its brand in the hands of its subscribers so all subscribers can optimize their experience. Marketers can also reinforce their role in this experience by automatically generating and delivering targeted, mobile notifications directly to their subscribers. It\u2019s like having their own, dedicated communications channel.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210310005331\/en\/<\/a><\/p>\n

\"CommandIQ<\/p>\n

CommandIQ Home Screen (Photo: Business Wire)<\/p>\n<\/div>\n

\nIncreasingly, subscribers are demanding the ability to control every aspect of the connected home experience, from Wi-Fi performance to parental controls and home network security. With the intuitive design of CommandIQ<\/b>, this power is always at their fingertips. They also expect to receive tailored communications that address their specific needs and behaviors, such as gaming, working from home, and streaming video. Because the CommandIQ<\/b> app boasts a seamless integration with Calix Marketing Cloud<\/a>, CSP marketing teams can automatically generate microsegments using machine learning, and trigger automated in-app mobile notifications<\/a> to members of these segments to cost-effectively target subscribers for upsell offers and relevant alerts.\n<\/p>\n

\nMarketing teams are at the forefront of driving growth for their companies. More and more, this requires the continual introduction of new services and offerings. Innovative CSPs are introducing advanced services like managed Wi-Fi, home network security, and parental controls to subscribers through mobile applications. CommandIQ<\/b> offers an ideal platform to CSP marketing teams to introduce their latest offerings and share their most exciting capabilities with their subscribers. More importantly, all these exciting new services will be automatically associated with the CSP\u2019s brand because they are delivered through an amazing, branded experience.\n<\/p>\n

\nMany Calix customers are already using CommandIQ<\/b> to put their brands in the palm of subscriber\u2019s hands, including Jade Communications, which is leveraging its own personalized CommandIQ mobile app, \u201cJade WiFi,” to deliver cutting-edge services through EDGE Suites<\/a> and reduce subscriber churn.\n<\/p>\n

\n\u201cJade Communications is a family-owned local business serving southern Colorado, and the premium we place on serving our communities is core to our identity,\u201d said Jordan Wehe, director of marketing for Jade Communications. \u201cOur brand is our most treasured asset, and the Jade WiFi app places it directly in the hands of our subscribers, ensuring their positive experience ties back to our service. CommandIQ <\/b>helps us demonstrate our value to the communities we serve, which in turn, helps us strengthen our brand and grow our business value.\u201d\n<\/p>\n

\nCalix has built rich programs over the last three years to help marketers leverage best practices that ensure their success. This stretches from the use of data in Calix Marketing Cloud to effectively target subscribers, to strategies for offering management and expertise in branding. The out-of-the-box personalization that Calix can deliver through CommandIQ<\/b> is just the latest addition to these programs, which include:\n<\/p>\n