{"id":454522,"date":"2021-03-10T07:03:14","date_gmt":"2021-03-10T12:03:14","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=454522"},"modified":"2021-03-10T07:03:14","modified_gmt":"2021-03-10T12:03:14","slug":"entercom-acquires-podcast-influencers-marketplace-podcorn","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/","title":{"rendered":"Entercom Acquires Podcast Influencers Marketplace Podcorn"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\n\u00a0<b>Entercom Acquires Podcast Influencers Marketplace Podcorn<\/b><\/p>\n<p class=\"bwalignc\">\n\u00a0<b><i>Platform Matches Brands with the Most Relevant Podcast Creators to Scale Native Branded Content and Drive Higher ROI for Advertisers<\/i><\/b><\/p>\n<p>PHILADELPHIA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEntercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.podcorn.com&amp;esheet=52393393&amp;newsitemid=20210310005166&amp;lan=en-US&amp;anchor=Podcorn&amp;index=1&amp;md5=278ba604892a34d417b51ee4b2d78ea3\">Podcorn<\/a>, the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale. The transaction values Podcorn at $22.5 million today, with an upfront cash payment of $14.6 million and a performance-based earnout over the next 3 years.\n<\/p>\n<p>\n\u201cThe acquisition of Podcorn expands Entercom\u2019s product offering for advertisers and builds on our position as one of the country\u2019s three largest podcast publishers and the #1 creator of original, premium audio content,\u201d said David Field, Chairman, President and Chief Executive Officer, Entercom. \u201cBy making it easier for brands to collaborate with targeted podcast creators of all sizes, we are addressing an important market opportunity in the fastest growing segment of media.\u201d\n<\/p>\n<p>\nPodcorn\u2019s marketplace includes nearly 40,000 creators and has facilitated thousands of podcast ad campaigns. Podcorn creates an infrastructure for enabling direct podcaster and advertiser relationships, surfacing the most relevant matches to scale native branded content, drive higher ROI for brands, and enhance how podcast creators monetize their content. Podcorn was founded by Agnes Kozera and David Kierzkowski following the successful acquisition by Google of their previous company FameBit, the leading marketplace for video influencers where brands and YouTube stars collaborated for branded content. Kozera and Kierzkowski will continue to lead Podcorn, joining Entercom\u2019s leadership team.\n<\/p>\n<p>\n\u201cGiven the success that podcasters and brands have seen on Podcorn, we\u2019re excited to join Entercom\u2019s growing audio platform to accelerate our vision and help brands and podcasters succeed in an even bigger way,\u201d said Agnes Kozera, Co-Founder, Podcorn. \u201cTogether, we hope to provide the most effective podcast influencer marketing solution for brands and become the largest driver of brand deals for podcasters of all sizes.\u201d\n<\/p>\n<p>\nThe acquisition fills an industry-wide gap in helping brands of all sizes tap into the hard-to-access micro-influencer community. Podcorn offers highly immersive, native formats for brands to authentically reach engaged audiences, such as host reads at scale as a way to maintain and elevate rate and ROI, and drive podcast market growth. The marketplace connects advertisers to podcast creators through workspaces where they can craft the ideal relationship and explore deeper formats including reviews, unboxings, guest interviews, panels and topical discussions, which provide true listener value. While Podcorn provides brands with a self-serve platform, it also offers a full-service option that unlocks more managed support and consultation to help them accelerate, curate and manage their podcast campaigns to exceed their KPIs.\n<\/p>\n<p>\nPodcorn\u2019s marketplace of niche creators will complement Entercom\u2019s existing critically-acclaimed roster of the largest and most influential podcasts, while helping it identify talented new creators. With Cadence13 and Pineapple Street Studios, Entercom is one of the three largest podcast publishers with the industry\u2019s most award-winning, critically acclaimed content, and consistently has the most shows ranked in the top 100 on Triton\u2019s U.S. Podcast Report.\n<\/p>\n<p>\n\u201cIntroducing Podcorn\u2019s marketplace of nearly 40,000 creators to our robust podcast audience network will enable advertisers to target the right listeners with the most effective media available to brands today \u2013 custom, host-read, branded audio content at scale,\u201d said J.D. Crowley, Chief Digital Officer, Entercom.\n<\/p>\n<p>\nPodcasting has been steadily expanding and diversifying programming \u2013 and widening audiences \u2013 consistently in the past decade. There are now more than 2.5 million podcasts, 60% of which were created in the past two years.\n<\/p>\n<p>\n\u201cRemarkably, only a fraction of podcasts generate revenue. We want to change that,\u201d said Crowley. \u201cBringing together independent creators, chart-topping talent and advertisers under one roof, and providing the tools to streamline collaboration, transparency and efficiency provides greater value for advertisers, creators and listeners alike.\u201d\n<\/p>\n<p><b>About Entercom Communications Corp.<\/b><\/p>\n<p><i>Entercom Communications Corp. (NYSE: ETM) is the #1 creator of live, original audio content in the U.S and the unrivaled leader in local radio sports and news. Home to the nation\u2019s most influential collection of podcasts, digital and broadcast content, and premium live experiences, Entercom engages 170 million consumers each month. Available on every device the company delivers the industry\u2019s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. Entercom\u2019s robust portfolio of assets and integrated solutions offer advertisers today\u2019s most engaged audiences through targeted reach, brand amplification and local activation\u2014all at national scale. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.entercom.com&amp;esheet=52393393&amp;newsitemid=20210310005166&amp;lan=en-US&amp;anchor=www.entercom.com&amp;index=2&amp;md5=bffb04e898da526c8b1a4bb6dc39535d\">www.entercom.com<\/a>, Facebook and Twitter (@Entercom). <\/i><\/p>\n<p><b>About Podcorn<\/b><\/p>\n<p><i>Created by the founders of FameBit, an influencer marketing platform acquired by Google, Podcorn is a self-service marketplace connecting podcasters with advertisers for native sponsorships. Podcorn gives podcasters the creative control to monetize their content with the right brands and enables advertisers to collaborate on organic ads that resonate with listeners, driving business results. The platform has helped tens of thousands of podcast creators connect with hundreds of brands on thousands of sponsorships. Podcorn is based in Los Angeles. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.podcorn.com&amp;esheet=52393393&amp;newsitemid=20210310005166&amp;lan=en-US&amp;anchor=www.podcorn.com&amp;index=3&amp;md5=9ea13ead56c06265fe34c5ec0c1610c0\">www.podcorn.com<\/a>. <\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210310005166r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210310005166\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210310005166\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA:<\/b><\/p>\n<p>\nEntercom<br \/>\n<br \/>Ashok Sinha<br \/>\n<br \/>917-656-5800<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Ashok.Sinha@Entercom.com\">Ashok.Sinha@Entercom.com<\/a><\/p>\n<p>\nBCW Global<br \/>\n<br \/>Nicole Pampe<br \/>\n<br \/>512-987-6024<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Nicole.Pampe@bcw-global.com\">Nicole.Pampe@bcw-global.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Advertising Communications Other Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210310005166\/en\/641785\/3\/ETM_Logo_Beet_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Entercom Acquires Podcast Influencers Marketplace Podcorn \u00a0Platform Matches Brands with the Most Relevant Podcast Creators to Scale Native Branded Content and Drive Higher ROI for Advertisers PHILADELPHIA&#8211;(BUSINESS WIRE)&#8211; Entercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn, the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale. The transaction values Podcorn at $22.5 million today, with an upfront cash payment of $14.6 million and a performance-based earnout over the next 3 years. \u201cThe acquisition of Podcorn expands Entercom\u2019s product offering for advertisers and builds on our position as one of the country\u2019s three largest podcast publishers and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Entercom Acquires Podcast Influencers Marketplace Podcorn&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-454522","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entercom Acquires Podcast Influencers Marketplace Podcorn - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entercom Acquires Podcast Influencers Marketplace Podcorn - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00a0Entercom Acquires Podcast Influencers Marketplace Podcorn \u00a0Platform Matches Brands with the Most Relevant Podcast Creators to Scale Native Branded Content and Drive Higher ROI for Advertisers PHILADELPHIA&#8211;(BUSINESS WIRE)&#8211; Entercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn, the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale. The transaction values Podcorn at $22.5 million today, with an upfront cash payment of $14.6 million and a performance-based earnout over the next 3 years. \u201cThe acquisition of Podcorn expands Entercom\u2019s product offering for advertisers and builds on our position as one of the country\u2019s three largest podcast publishers and &hellip; Continue reading &quot;Entercom Acquires Podcast Influencers Marketplace Podcorn&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T12:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210310005166r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entercom-acquires-podcast-influencers-marketplace-podcorn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entercom-acquires-podcast-influencers-marketplace-podcorn\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Entercom Acquires Podcast Influencers Marketplace Podcorn\",\"datePublished\":\"2021-03-10T12:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entercom-acquires-podcast-influencers-marketplace-podcorn\\\/\"},\"wordCount\":909,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entercom-acquires-podcast-influencers-marketplace-podcorn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210310005166r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entercom-acquires-podcast-influencers-marketplace-podcorn\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entercom-acquires-podcast-influencers-marketplace-podcorn\\\/\",\"name\":\"Entercom Acquires Podcast Influencers Marketplace Podcorn - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/","og_locale":"en_US","og_type":"article","og_title":"Entercom Acquires Podcast Influencers Marketplace Podcorn - Market Newsdesk","og_description":"\u00a0Entercom Acquires Podcast Influencers Marketplace Podcorn \u00a0Platform Matches Brands with the Most Relevant Podcast Creators to Scale Native Branded Content and Drive Higher ROI for Advertisers PHILADELPHIA&#8211;(BUSINESS WIRE)&#8211; Entercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn, the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale. The transaction values Podcorn at $22.5 million today, with an upfront cash payment of $14.6 million and a performance-based earnout over the next 3 years. \u201cThe acquisition of Podcorn expands Entercom\u2019s product offering for advertisers and builds on our position as one of the country\u2019s three largest podcast publishers and &hellip; Continue reading \"Entercom Acquires Podcast Influencers Marketplace Podcorn\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-10T12:03:14+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210310005166r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Entercom Acquires Podcast Influencers Marketplace Podcorn","datePublished":"2021-03-10T12:03:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/"},"wordCount":909,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210310005166r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/entercom-acquires-podcast-influencers-marketplace-podcorn\/","name":"Entercom Acquires Podcast Influencers Marketplace Podcorn - 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