{"id":454434,"date":"2021-03-10T04:03:32","date_gmt":"2021-03-10T09:03:32","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=454434"},"modified":"2021-03-10T04:03:32","modified_gmt":"2021-03-10T09:03:32","slug":"online-car-rental-provider-booking-group-chooses-ibm-cloud-to-meet-customer-demand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/online-car-rental-provider-booking-group-chooses-ibm-cloud-to-meet-customer-demand\/","title":{"rendered":"Online car rental provider Booking Group chooses IBM Cloud to meet customer demand"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">ARMONK, N.Y.<\/span>, <span class=\"xn-chron\">March 10, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0IBM (NYSE: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3091622-1&amp;h=943716285&amp;u=http%3A%2F%2Fwww.ibm.com%2Finvestor&amp;a=IBM\" rel=\"nofollow noopener noreferrer\">IBM<\/a>) and Booking Group announced that the online car rental company is accelerating its transformation with IBM Cloud technology\u00a0and services. As businesses across industries are navigating digital transformation and trying to do so as quickly as possible to remain competitive, they are looking for a hybrid multicloud model and ways to protect their data.\u00a0IBM Cloud is helping Booking Group address these needs, while offering more flexibility and enhanced efficiency across their business processes as they adapt to a dynamically changing business environment.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"\">\n<\/p><\/div>\n<p>Booking Group has been a leading player in the online car rental business for 12 years and offers its services in more than 150 countries. The company was interested in migrating critical workloads \u2013 including booking reservations and financial reports \u2013 to IBM Cloud to remain flexible and better accommodate the fluctuating demand for car rentals in local markets, adjust prices and availability as needed.\u00a0By adopting IBM Cloud, the industry&#8217;s most open and secure public cloud for business, and IBM Cloud Kubernetes Service, Booking Group can now securely deploy workloads and manage their public cloud infrastructure. <\/p>\n<p>&#8220;By working with IBM Cloud, we were interested in obtaining a wider scope of technologies. Moreover, we preferred to apply the new workloads within an open source environment and with the usage of commonly used cloud-native technologies. It was crucial to preserve the possibility of moving the workloads without difficulties to a different cloud provider,&#8221; says Igor Demchakov, Co-founder and Chairman of the Board, Booking Group.<\/p>\n<p>&#8220;With IBM Cloud, Booking Group can adopt a flexible cloud strategy, helping the car rental service to securely host workloads such as booking reservations and financial reports\u00a0and offering access to data that provides unique insights about demand for car rentals in local markets. With these capabilities, Booking Group can remain agile and quickly adjust prices and availability to meet customers&#8217; needs as they shift alongside the pandemic, while assuring data is managed in a security-rich environment,&#8221; says Harish Grama, General Manager, IBM Cloud.<\/p>\n<p>Within four months the entire environment was provisioned, the workloads were deployed gradually, and the analytical business solution was implemented together by IBM Cloud and Booking Group.<\/p>\n<p>\n        <b>About Booking Group<\/b>\n      <\/p>\n<p>For more information please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3091622-1&amp;h=3056678693&amp;u=https%3A%2F%2Fwww.bookinggroup.com%2F&amp;a=https%3A%2F%2Fwww.bookinggroup.com%2F\" rel=\"nofollow noopener noreferrer\">https:\/\/www.bookinggroup.com\/<\/a><\/p>\n<p>\n        <b>About IBM<\/b>\n      <\/p>\n<p>For more information, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3091622-1&amp;h=1353596565&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3041191-1%26h%3D2426287843%26u%3Dhttp%253A%252F%252Fwww.ibm.com%252Fcloud%26a%3Dwww.ibm.com%252Fcloud&amp;a=www.ibm.com%2Fcloud\" rel=\"nofollow noopener noreferrer\">www.ibm.com\/cloud<\/a>.<\/p>\n<p>Contact: <br \/><span class=\"xn-person\">Kate Gazzillo<\/span><br \/><a href=\"mailto:kate.gazzillo@ibm.com\" rel=\"nofollow\">kate.gazzillo@ibm.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/95470\/ibm_logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/95470\/ibm_logo.jpg\" title=\"IBM Corporation logo. (PRNewsfoto\/IBM)\" alt=\"IBM Corporation logo. (PRNewsfoto\/IBM)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY04111&amp;sd=2021-03-10\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/online-car-rental-provider-booking-group-chooses-ibm-cloud-to-meet-customer-demand-301244291.html\">http:\/\/www.prnewswire.com\/news-releases\/online-car-rental-provider-booking-group-chooses-ibm-cloud-to-meet-customer-demand-301244291.html<\/a><\/p>\n<p>SOURCE  IBM<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY04111&amp;Transmission_Id=202103100400PR_NEWS_USPR_____NY04111&amp;DateId=20210310\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire ARMONK, N.Y., March 10, 2021 \/PRNewswire\/ &#8212;\u00a0IBM (NYSE: IBM) and Booking Group announced that the online car rental company is accelerating its transformation with IBM Cloud technology\u00a0and services. As businesses across industries are navigating digital transformation and trying to do so as quickly as possible to remain competitive, they are looking for a hybrid multicloud model and ways to protect their data.\u00a0IBM Cloud is helping Booking Group address these needs, while offering more flexibility and enhanced efficiency across their business processes as they adapt to a dynamically changing business environment. Booking Group has been a leading player in the online car rental business for 12 years and offers its services in more than 150 countries. The company was &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/online-car-rental-provider-booking-group-chooses-ibm-cloud-to-meet-customer-demand\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Online car rental provider Booking Group chooses IBM Cloud to meet customer demand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-454434","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online car rental provider Booking Group chooses IBM Cloud to meet customer demand - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/online-car-rental-provider-booking-group-chooses-ibm-cloud-to-meet-customer-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online car rental provider Booking Group chooses IBM Cloud to meet customer demand - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire ARMONK, N.Y., March 10, 2021 \/PRNewswire\/ &#8212;\u00a0IBM (NYSE: IBM) and Booking Group announced that the online car rental company is accelerating its transformation with IBM Cloud technology\u00a0and services. As businesses across industries are navigating digital transformation and trying to do so as quickly as possible to remain competitive, they are looking for a hybrid multicloud model and ways to protect their data.\u00a0IBM Cloud is helping Booking Group address these needs, while offering more flexibility and enhanced efficiency across their business processes as they adapt to a dynamically changing business environment. Booking Group has been a leading player in the online car rental business for 12 years and offers its services in more than 150 countries. 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