{"id":452773,"date":"2021-03-08T09:37:15","date_gmt":"2021-03-08T14:37:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=452773"},"modified":"2021-03-08T09:37:15","modified_gmt":"2021-03-08T14:37:15","slug":"outfront-media-displays-herstory-campaign-on-digital-ooh-assets-for-womens-history-month","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/outfront-media-displays-herstory-campaign-on-digital-ooh-assets-for-womens-history-month\/","title":{"rendered":"OUTFRONT Media Displays ‘HERstory’ Campaign on Digital OOH Assets for Women’s History Month"},"content":{"rendered":"
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A Creative-Driven Campaign Showcasing the Power of Women Today<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, March 8, 2021<\/span> \/PRNewswire\/ —\u00a0OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. <\/p>\n

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Many women grew up with some form of paper dolls and the options to dress them were generally limited to different color dresses and stereotypical roles. Today, women do it all and gender is no limitation to what is possible in one’s career or personal life. Highlighting several unique characteristics of women, OUTFRONT’s ‘HERstory’ campaign reimagines what those paper dolls can be.<\/p>\n

The creative was designed by a collaborative group of women within OUTFRONT, including female members of the creative team at OUTFRONT STUDIOS, and OUTFRONT’s Women Employee Resource Group, which provides support and resources for female employees. The campaign design recognizes the limitless qualities that make up today’s women and propels the idea that women are still making history and creating her(own)story each day.<\/p>\n

“We are happy to bring the Women’s History Month celebration into public view through this creative which is both whimsical and thought-provoking,” said Jodi Senese<\/span>, Chief Marketing Officer at OUTFRONT Media. “Using the metaphor of paper dolls coupled with the ‘we’re not playing’ tagline provides an attention-grabbing light\u2013hearted visual along with a serious statement of empowerment. Every woman has her own ‘herstory’ and we are thrilled to display this campaign on highly visible displays across the country.” <\/p>\n

Paper doll print outs of the campaign are available at https:\/\/www.outfrontmedia.com\/womens-herstory-month<\/a>. Share your creations by tagging @OUTFRONTMEDIAUSA<\/a> on Instagram. <\/p>\n

\n About OUTFRONT Media Inc.
<\/b>OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America<\/span>. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.<\/p>\n

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\n Contact:\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\n <\/p>\n<\/td>\n

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\n Investors:\u00a0\u00a0\u00a0<\/i>
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\n Media:<\/i>
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\n Gregory Lundberg\u00a0\u00a0\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n Courtney Richards<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

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\n Senior Vice President, Investor Relations\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n PR & Events Specialist<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

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\n (212) 297-6441\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n (646) 876-9404<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

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\n greg.lundberg@OUTFRONTmedia.com<\/a> \u00a0\u00a0<\/span>\n <\/p>\n<\/td>\n

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\n courtney.richards@OUTFRONTmedia.com<\/a> \u00a0 <\/span>\n <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n

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\n \"OUTFRONT
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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/outfront-media-displays-herstory-campaign-on-digital-ooh-assets-for-womens-history-month-301242435.html<\/a><\/p>\n

SOURCE OUTFRONT Media Inc.<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

A Creative-Driven Campaign Showcasing the Power of Women Today PR Newswire NEW YORK, March 8, 2021 \/PRNewswire\/ —\u00a0OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up with some form of paper dolls and the options to dress them were generally limited to different color dresses and stereotypical roles. Today, women do it all and gender is no limitation to what is possible in one’s career or personal life. Highlighting several unique characteristics of women, OUTFRONT’s ‘HERstory’ campaign reimagines what those paper dolls can be. The creative … <\/p>\n

Continue reading “OUTFRONT Media Displays ‘HERstory’ Campaign on Digital OOH Assets for Women’s History Month”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-452773","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOUTFRONT Media Displays 'HERstory' Campaign on Digital OOH Assets for Women's History Month - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/outfront-media-displays-herstory-campaign-on-digital-ooh-assets-for-womens-history-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OUTFRONT Media Displays 'HERstory' Campaign on Digital OOH Assets for Women's History Month - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A Creative-Driven Campaign Showcasing the Power of Women Today PR Newswire NEW YORK, March 8, 2021 \/PRNewswire\/ —\u00a0OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up with some form of paper dolls and the options to dress them were generally limited to different color dresses and stereotypical roles. Today, women do it all and gender is no limitation to what is possible in one’s career or personal life. Highlighting several unique characteristics of women, OUTFRONT’s ‘HERstory’ campaign reimagines what those paper dolls can be. 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