{"id":451413,"date":"2021-03-04T16:48:16","date_gmt":"2021-03-04T21:48:16","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=451413"},"modified":"2021-03-04T16:48:16","modified_gmt":"2021-03-04T21:48:16","slug":"ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\/","title":{"rendered":"DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Kaura brings strategy, analytics and creative solution expertise to DDB&#8217;s Mars Incorporated communications<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 4, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0DDB North America today announced the appointment of <span class=\"xn-person\">Varsha Kaura<\/span> as global business director. Kaura will have overall responsibility of leading the cross-market teams servicing Mars Incorporated. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1450110\/Varsha_Kaura.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1450110\/Varsha_Kaura.jpg\" title=\"Varsha Kaura, DDB\" alt=\"Varsha Kaura, DDB\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Kaura&#8217;s unique expertise blends strategic business leadership, brand and creative strategy, integrated strategy, data and analytics and business strategy. She will leverage this unique mix to drive and deliver data-infused creative solutions across select Mars Incorporated brands.\u00a0The global position sits within DDB Chicago and reports into <span class=\"xn-person\">Justin Thomas-Copeland<\/span>, CEO of DDB North America. <\/p>\n<p>Kaura will be responsible for strengthening Mars Incorporated global relationships across multiple geographies and individual agency offices, including adam&amp;eveDDB, DDB Chicago, DDB Guangzhou, DDB Mudra, DDB Mexico, and DDB New York. She will bring best in class solutions to <span class=\"xn-person\">Mars Wrigley<\/span> confectionary and Mars Pet Nutrition.\u00a0<\/p>\n<p>Kaura will be responsible for delivering future-facing data-driven creative solutions to Mars Incorporated, leveraging the new data and insight platforms and capabilities integrated into DDB as part of a broader strategy of agency reimagination being driven by CEO <span class=\"xn-person\">Justin Thomas-Copeland<\/span>.<\/p>\n<p>&#8220;Varsha brings a\u00a0unique mix of extensive creative agency experience combined with C-Suite management consultancy leadership in data and analytics driven strategy. We are excited for the new value creation we will bring to Mars Incorporated through data-driven creativity to further catapult their brand,&#8221; says Thomas-Copeland. &#8220;Varsha\u00a0will bring her unique set of skills adding a new dimension of creative problem-solving to our clients, using data and insight to fuel our creativity for Mars Incorporated.&#8221;<\/p>\n<p>Kaura&#8217;s experience spans across capabilities and industries, her expertise in brand management, creative solutions, data targeting have generated growth for brands like Allstate, Kellogg&#8217;s, and Brooks. Kaura was a member of the core leadership at Motista, where she led strategy and client relations across a variety of industries for the predictive intelligence startup.\u00a0With over 20 years working in creative agencies and business consultancy Kaura represents the senior hybrid skills becoming a feature of DDB NAM. <\/p>\n<p>\n        <b>ABOUT DDB<\/b><br \/>\n        <br \/>DDB Worldwide (<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3087436-1&amp;h=1357083659&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2532325-1%26h%3D2199167831%26u%3Dhttp%253A%252F%252Fwww.ddb.com%252F%26a%3Dwww.ddb.com&amp;a=www.ddb.com\" rel=\"nofollow noopener noreferrer\">www.ddb.com<\/a>) is one of the world&#8217;s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year\u00a0numerous\u00a0times by the Cannes International Festival of Creativity and the industry&#8217;s leading advertising\u00a0publications\u00a0and awards shows.\u00a0The WARC\u00a0has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency&#8217;s clients include Volkswagen, McDonald&#8217;s, Unilever, Mars, Johnson &amp; Johnson, and the U.S. Army, among others.<\/p>\n<p \/>\n<p>Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in\u00a0New <span class=\"xn-location\">York, NY<\/span>.<\/p>\n<p>\n        <b>ABOUT OMNICOM <br \/><\/b>Omnicom Group Inc. (NYSE \u2013 OMC) is a leading global marketing and corporate communications company. Omnicom&#8217;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.<\/p>\n<p \/>\n<p>CONTACT: <span class=\"xn-person\">Xavier Totor<\/span>, <a target=\"_blank\" href=\"mailto:xavier.totor@ddb.com\" rel=\"nofollow noopener noreferrer\">xavier.totor@ddb.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY99890&amp;sd=2021-03-04\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director-301241072.html\">http:\/\/www.prnewswire.com\/news-releases\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director-301241072.html<\/a><\/p>\n<p>SOURCE  DDB North America<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY99890&amp;Transmission_Id=202103041645PR_NEWS_USPR_____NY99890&amp;DateId=20210304\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaura brings strategy, analytics and creative solution expertise to DDB&#8217;s Mars Incorporated communications PR Newswire NEW YORK, March 4, 2021 \/PRNewswire\/ &#8212;\u00a0DDB North America today announced the appointment of Varsha Kaura as global business director. Kaura will have overall responsibility of leading the cross-market teams servicing Mars Incorporated. Kaura&#8217;s unique expertise blends strategic business leadership, brand and creative strategy, integrated strategy, data and analytics and business strategy. She will leverage this unique mix to drive and deliver data-infused creative solutions across select Mars Incorporated brands.\u00a0The global position sits within DDB Chicago and reports into Justin Thomas-Copeland, CEO of DDB North America. Kaura will be responsible for strengthening Mars Incorporated global relationships across multiple geographies and individual agency offices, including adam&amp;eveDDB, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-451413","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kaura brings strategy, analytics and creative solution expertise to DDB&#8217;s Mars Incorporated communications PR Newswire NEW YORK, March 4, 2021 \/PRNewswire\/ &#8212;\u00a0DDB North America today announced the appointment of Varsha Kaura as global business director. Kaura will have overall responsibility of leading the cross-market teams servicing Mars Incorporated. Kaura&#8217;s unique expertise blends strategic business leadership, brand and creative strategy, integrated strategy, data and analytics and business strategy. She will leverage this unique mix to drive and deliver data-infused creative solutions across select Mars Incorporated brands.\u00a0The global position sits within DDB Chicago and reports into Justin Thomas-Copeland, CEO of DDB North America. Kaura will be responsible for strengthening Mars Incorporated global relationships across multiple geographies and individual agency offices, including adam&amp;eveDDB, &hellip; Continue reading &quot;DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T21:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1450110\/Varsha_Kaura.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director\",\"datePublished\":\"2021-03-04T21:48:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\\\/\"},\"wordCount\":536,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1450110\\\/Varsha_Kaura.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ddb-expands-mars-incorporated-client-team-appointing-varsha-kaura-as-global-business-director\\\/\",\"name\":\"DDB expands Mars Incorporated client team appointing Varsha Kaura as Global Business Director - 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