{"id":450923,"date":"2021-03-04T10:03:04","date_gmt":"2021-03-04T15:03:04","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=450923"},"modified":"2021-03-04T10:03:04","modified_gmt":"2021-03-04T15:03:04","slug":"facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/","title":{"rendered":"Facebook Executive Matty de Castro Joins VidMob as  VP of Growth and Operations"},"content":{"rendered":"<h2>\nFormer leader of Facebook\u2019s North American Scaled Accounts to spearhead VidMob\u2019s mid-market and growth client business<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, March  04, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0QHeI4jf2_A_wupjpsl9tpTVVMG-XTOySS0XkYDR7k6bgo2hf29xRC5wy8Bj5qMkvO2kkAxz1_PLTp9wo1zblg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>VidMob<\/u><\/a>, the leading platform for Intelligent Creative, today announced that Matty de Castro will join the company in the newly created role of VP of Growth and Operations. In this position, de Castro will expand VidMob\u2019s business intelligence practice and build a global sales organization to support small and medium-size businesses. De Castro draws on his significant experience scaling mid and growth accounts, most recently as head of North American Scaled Accounts for Facebook.<\/p>\n<p>\u201cFor years, I\u2019ve watched firsthand as marketers of all sizes have struggled to evolve their creative operations to keep pace with the needs of today\u2019s opportunities,\u201d said de Castro. \u201cI\u2019ve also witnessed just how impactful VidMob\u2019s platform can be in improving advertiser efficiency and results. As creative intelligence gives rise to a new category of first-party data, VidMob\u2019s ability to bring data and creativity together in one place is one of the most exciting developments I\u2019ve seen in a long time, and I\u2019m so excited to join the team and get to work.\u201d<\/p>\n<p>VidMob is an official creative partner of nearly every major advertising platform across social, programmatic and the OTT\/CTV landscape. The company works with many of the leading marketers in each major industry vertical. With the recent completion of a $50 million Series C financing and the backing of leading companies in the creative technology space, the hiring of de Castro further accelerates VidMob\u2019s push to bring the promise of Intelligent Creative to all marketers.<\/p>\n<p>At Facebook de Castro held various roles over his12 year tenure, leading their earliest and current monetization programs, laying the groundwork for business growth and helping to evolve Facebook into a dominant marketing services platform. Most recently, de Castro helped build and lead Facebook\u2019s North American Scaled account business, managing a team overseeing many of Facebook\u2019s high-value SMB advertisers. Prior to that, de Castro served as the Head of Industry for two of Facebook\u2019s most important verticals, CPG and Retail. Additionally, de Castro was one of the co-founders and leader of the Facebook Chicago office.<\/p>\n<p>Earlier in his career, de Castro held leadership positions at Arkadium, Pulse 360, Ticketmaster, and Citysearch. While at these companies, his clients have included Walmart, General Mills, Nestle, Leo Burnett, Sony, National Geographic, and 20th Century Fox.<\/p>\n<p>\u201cHaving watched Matty\u2019s career develop for over a decade, I have always admired his leadership, enthusiasm, and character,\u201d said Craig Coblenz, VidMob\u2019s co-founder. \u201cHe cares deeply about his clients, is passionate about the possibilities that can be brought about with innovative technology, and is exactly the kind of leader we look for at VidMob.\u201d\u00a0\u00a0<\/p>\n<p>\n        <strong>About VidMob<\/strong><br \/>\n        <br \/>VidMob is the world\u2019s first platform for Intelligent Creative that provides an end-to-end solution to help brands improve their marketing results by unifying creative and data. VidMob is the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform. A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) VidMob Gives. Most recently, the company was included in Inc. magazine&#8217;s annual list of the Best Workplaces for 2020 and VidMob received the 2020 Creative Intelligence Technology Innovation Award from Frost &amp; Sullivan. Learn more about VidMob at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YS-KtUUnk1qxl4hojrOqeDZJooRHRIrBHmRuCO-DedD_mriEJMOPxDiMCdMqx3Z9IF_24WlOsflq8J_erZrqDg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.vidmob.com<\/u><\/a> and VidMob Gives at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l5siZXSzkZJtJzxsDX-W-g4WGZdw2DuMaPhqZDNYVR3aMdFm3Gour2yRdYbsS_YATdEggrgBDT0DXoFU1jMXmSy13AP-HFKmFqQimEtSf54=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>vidmob.gives<\/u><\/a>.<\/p>\n<p>\n        <strong>Media Contact<\/strong>\u202f <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VhhUTRIAyG6X0C6JEYzLirEZ3uzG3aBxqgpYplLUD6UKk9cwLW37TbnOec175a8WjTVhe7komGIdNU7PBGSGOw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">press@vidmob.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDA0MyM0MDQ3NDkzIzUwMDA3Nzk4Mw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/40abc1eb-d487-48dd-b810-3d79d8111e11\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Former leader of Facebook\u2019s North American Scaled Accounts to spearhead VidMob\u2019s mid-market and growth client business NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) &#8212; VidMob, the leading platform for Intelligent Creative, today announced that Matty de Castro will join the company in the newly created role of VP of Growth and Operations. In this position, de Castro will expand VidMob\u2019s business intelligence practice and build a global sales organization to support small and medium-size businesses. De Castro draws on his significant experience scaling mid and growth accounts, most recently as head of North American Scaled Accounts for Facebook. \u201cFor years, I\u2019ve watched firsthand as marketers of all sizes have struggled to evolve their creative operations to keep pace with the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook Executive Matty de Castro Joins VidMob as  VP of Growth and Operations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-450923","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Former leader of Facebook\u2019s North American Scaled Accounts to spearhead VidMob\u2019s mid-market and growth client business NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) &#8212; VidMob, the leading platform for Intelligent Creative, today announced that Matty de Castro will join the company in the newly created role of VP of Growth and Operations. In this position, de Castro will expand VidMob\u2019s business intelligence practice and build a global sales organization to support small and medium-size businesses. De Castro draws on his significant experience scaling mid and growth accounts, most recently as head of North American Scaled Accounts for Facebook. \u201cFor years, I\u2019ve watched firsthand as marketers of all sizes have struggled to evolve their creative operations to keep pace with the &hellip; Continue reading &quot;Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T15:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDA0MyM0MDQ3NDkzIzUwMDA3Nzk4Mw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations\",\"datePublished\":\"2021-03-04T15:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\\\/\"},\"wordCount\":599,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE4NDA0MyM0MDQ3NDkzIzUwMDA3Nzk4Mw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\\\/\",\"name\":\"Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations - 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In this position, de Castro will expand VidMob\u2019s business intelligence practice and build a global sales organization to support small and medium-size businesses. De Castro draws on his significant experience scaling mid and growth accounts, most recently as head of North American Scaled Accounts for Facebook. \u201cFor years, I\u2019ve watched firsthand as marketers of all sizes have struggled to evolve their creative operations to keep pace with the &hellip; Continue reading \"Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-04T15:03:04+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDA0MyM0MDQ3NDkzIzUwMDA3Nzk4Mw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations","datePublished":"2021-03-04T15:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/"},"wordCount":599,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDA0MyM0MDQ3NDkzIzUwMDA3Nzk4Mw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-executive-matty-de-castro-joins-vidmob-as-vp-of-growth-and-operations\/","name":"Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations - 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