{"id":450886,"date":"2021-03-04T09:33:06","date_gmt":"2021-03-04T14:33:06","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=450886"},"modified":"2021-03-04T09:33:06","modified_gmt":"2021-03-04T14:33:06","slug":"blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/","title":{"rendered":"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace"},"content":{"rendered":"<h2>\nPartnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">NEW YORK, March  04, 2021  (GLOBE NEWSWIRE) &#8212; Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion (NYSE: TRU). Blockgraph will leverage TransUnion\u2019s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and activation solutions. Blockgraph also will utilize data marketplace applications through TransUnion\u2019s recent acquisition of Tru Optik.<\/p>\n<p align=\"justify\">Blockgraph is owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. and is committed to creating a better, safer, and more sustainable advertising ecosystem. Blockgraph\u2019s platform infrastructure combined with TransUnion\u2019s persistent view of identity and comprehensive identity and audience solutions, will put privacy first, helping usher in the next phase of addressability and measurement at scale across the convergent TV landscape.<\/p>\n<p>\u201cTransUnion and Blockgraph will enable the TV industry to take a big leap forward towards its convergent future,\u201d said Jason Manningham, CEO of Blockgraph. \u201cBy bringing connectivity, efficiency, and transparency to an industry challenged by fragmentation and lack of trust, we are taking addressability and measurement to the next level at a critical inflection point for the TV industry.\u201d<\/p>\n<p align=\"justify\">Blockgraph provides the world\u2019s leading multi-system operators, TV publishers and advertisers with an open platform to safely, securely, and transparently connect audience data through a privacy-focused identity infrastructure that allows each participant\u2019s data to be used in a manner consistent with its privacy and security policies. In doing so, Blockgraph technology facilitates the ability for its participants to provide aggregated and anonymized insights to clients, manage partnerships, and enable measurement and addressability for an evolving convergent TV advertising ecosystem.<\/p>\n<p align=\"justify\">\u201cConnected TV and other digital video services continue to grow in popularity, and marketers are increasing their investments in these channels to extend their reach and improve ROI,\u201d said Matt Spiegel, EVP marketing solutions and media vertical, TransUnion. \u201cTransUnion supports the demands of the connected consumer and the growing connected home by providing the next generation of identity-enabled solutions to reach viewers in an omnichannel, privacy-safe way. Our partnership with Blockgraph will allow us to confidently deliver better addressable solutions that meet marketer needs both today and going forward.\u201d<\/p>\n<p align=\"justify\">\u201cCombining Blockgraph\u2019s privacy-first data infrastructure with TransUnion\u2019s identity solutions means we will be able to deliver on the promise of cross-platform addressability in the rapidly evolving convergent TV ecosystem,\u201d said John Halley, COO Advertising Revenue and EVP, Advanced Marketing Solutions at ViacomCBS. \u201cThis new level of implementing data confidentiality controls, combined with cross channel identity resolution, targeting, and measurement is a win for consumers, our advertisers and for the TV industry at large.\u201d<\/p>\n<p align=\"justify\">\n        <strong>About Blockgraph<\/strong>\n      <\/p>\n<p align=\"justify\">Blockgraph is an industry-operated data and insights platform that helps media companies and advertisers securely and transparently collaborate to apply data across TV and premium video inventory. With a commitment to creating a better, safer, and more sustainable advertising ecosystem, Blockgraph offers brand safe data solutions to advertisers, agencies, publishers, distributors and their technology partners. Blockgraph is owned by three of the largest media and video distribution companies in the world: Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS Inc. For more information, please visit Blockgraph at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Kx2M9gLxE41vp2-PfWL9kB8RwUI_0BxsbGXZMXglWBVYr8flXA1I9IJQnfGtDOguQDw9rTw6VBrhELPnckoGzA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.blockgraph.co<\/a>.<\/p>\n<p align=\"justify\">\n        <strong>About TransUnion (NYSE:TRU)<\/strong>\n      <\/p>\n<p align=\"justify\">TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good\u00ae.<\/p>\n<p align=\"justify\">A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_FiDIOtzM8R_Gb9y4IZnkQ7dQPRjyGJ1AQ2Nt2Tp8tCzu1fP2g8jiAfEFvAsaOvJ8Iyw9eIak36lkYEiUdl34yPk0U3K4hD3rKwjV27SWpQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.transunion.com<\/a><\/p>\n<p align=\"justify\">\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Alexandra Levy<br \/>650-996-5758<br \/>alex@siliconalley-media.com<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDE5MSM0MDQ3OTIyIzIyMDEzOTM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/502367e1-d94b-4ab5-9a88-d28d4cd3c2cc\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) &#8212; Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion (NYSE: TRU). Blockgraph will leverage TransUnion\u2019s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and activation solutions. Blockgraph also will utilize data marketplace applications through TransUnion\u2019s recent acquisition of Tru Optik. Blockgraph is owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. and is committed to creating a better, safer, and more sustainable advertising ecosystem. Blockgraph\u2019s platform infrastructure combined with TransUnion\u2019s persistent &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-450886","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) &#8212; Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion (NYSE: TRU). Blockgraph will leverage TransUnion\u2019s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and activation solutions. Blockgraph also will utilize data marketplace applications through TransUnion\u2019s recent acquisition of Tru Optik. Blockgraph is owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. and is committed to creating a better, safer, and more sustainable advertising ecosystem. Blockgraph\u2019s platform infrastructure combined with TransUnion\u2019s persistent &hellip; Continue reading &quot;Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T14:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDE5MSM0MDQ3OTIyIzIyMDEzOTM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace\",\"datePublished\":\"2021-03-04T14:33:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\\\/\"},\"wordCount\":665,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE4NDE5MSM0MDQ3OTIyIzIyMDEzOTM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\\\/\",\"name\":\"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - 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Blockgraph will leverage TransUnion\u2019s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and activation solutions. Blockgraph also will utilize data marketplace applications through TransUnion\u2019s recent acquisition of Tru Optik. Blockgraph is owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. and is committed to creating a better, safer, and more sustainable advertising ecosystem. Blockgraph\u2019s platform infrastructure combined with TransUnion\u2019s persistent &hellip; Continue reading \"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/","og_site_name":"Market Newsdesk","article_published_time":"2021-03-04T14:33:06+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDE5MSM0MDQ3OTIyIzIyMDEzOTM=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace","datePublished":"2021-03-04T14:33:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/"},"wordCount":665,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4NDE5MSM0MDQ3OTIyIzIyMDEzOTM=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/blockgraph-and-transunion-partnering-to-deliver-privacy-focused-addressable-advertising-solutions-to-the-cross-channel-video-marketplace\/","name":"Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - 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