{"id":450660,"date":"2021-03-04T08:13:02","date_gmt":"2021-03-04T13:13:02","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=450660"},"modified":"2021-03-04T08:13:02","modified_gmt":"2021-03-04T13:13:02","slug":"the-conversation-between-us-about-us-a-new-campaign-by-black-health-care-workers-for-black-people-about-the-covid-19-vaccines","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-conversation-between-us-about-us-a-new-campaign-by-black-health-care-workers-for-black-people-about-the-covid-19-vaccines\/","title":{"rendered":"THE CONVERSATION: Between Us, About Us, A New Campaign By Black Health Care Workers for Black People about the COVID-19 Vaccines"},"content":{"rendered":"

\nW. Kamau Bell Joins Black Doctors, Nurses and Researchers to Dispel Misinformation and Provide Accessible Facts in this Video Series to be Featured on YouTube
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San Francisco, CA, March 04, 2021 (GLOBE NEWSWIRE) — THE CONVERSATION: Between Us, About Us.<\/a>\u00a0is a new campaign to provide Black communities with credible information about the COVID-19 vaccines co-developed by\u00a0KFF (Kaiser Family Foundation)<\/a>\u00a0and the\u00a0Black Coalition Against COVID<\/a>.\u00a0Black doctors, nurses and researchers dispel misinformation and\u00a0provide accessible facts in 50 FAQ videos that deliver the information Black people are asking for about the COVID-19 vaccines. More videos and voices will be added to this one-of-its-kind\u00a0living<\/em>\u00a0video library as new questions arise and information becomes available.<\/p>\n

The series debuts on YouTube today with a launch video featuring W. Kamau Bell in an open, honest conversation with Black health care workers that gets to the heart of Black people\u2019s questions and concerns. YouTube is providing significant support for the campaign, including high visibility promotion across its platform.<\/p>\n

Despite having one of the highest COVID-19 mortality rates in the U.S., Black Americans are among those least likely to get the vaccines.\u00a0\u201cAs Black health academicians, researchers, and clinicians, we understand our empathy-based responsibility to provide our community with the resources and guidance on surviving this pandemic,\u201d said\u00a0Reed Tuckson, MD,\u00a0Founding Member,\u00a0Black Coalition Against COVID<\/strong>.\u00a0\u201cAs such, we appreciate this partnership with KFF to produce\u00a0one of the largest of its kind campaigns to creatively provide trustworthy information that will save Black lives.\u201d<\/p>\n

\u201cWe\u2019re seeing more Black adults want to get vaccinated when their time comes, but\u00a0still a sizeable percent<\/a>\u00a0say they are waiting to see others vaccinated first. Among this group, many share common concerns that are directly addressed in this campaign,\u201d said\u00a0Drew Altman, PhD, President & CEO, KFF<\/strong>, which produced the campaign as the first initiative in its\u00a0Greater Than COVID\u00a0public information response to the pandemic.<\/p>\n

\u201cThe Biden Administration has made a commitment to prioritize equity, in policy and practice. As we work toward eliminating the severe and pervasive health and social inequities that have been exacerbated by this pandemic, we know we can\u2019t do it alone. Honest and transparent communication about the vaccine is a critical piece of this work. That\u2019s why, I\u2019m proud to listen to and support THE CONVERSATION. This work truly exemplifies the power partnerships have to uplift the voices of Black health care workers and ensure that those most impacted by this pandemic have the resources they need to respond to it,\u201d said\u00a0Marcella Nunez-Smith, MD, MHS, Chair, COVID\u201319 Health Equity Task Force and Associate Dean, Yale University<\/b>.<\/p>\n

\u201cThere are two major barriers to Black folks receiving the COVID-19 vaccines. Neither one of them are vaccine hesitancy. The barriers are accessible facts about the COVID-19 vaccines and convenient access to receive a vaccine,\u201d\u00a0said\u00a0Rhea Boyd, MD, MPH, a pediatrician and public health advocate<\/strong>, who co-developed the project with KFF and the Black Coalition Against COVID. \u201cThis is a comprehensive effort on behalf of Black health care workers across the country, to ensure\u00a0every<\/em>\u00a0Black person in the United States has the credible information they need to make this critical choice. It is time for us to have a conversation, between us and about us.\u201d<\/p>\n

\u201cEffective communication is as critical to the outcome of the vaccine program as manufacturing the shots. YouTube is where people are, and it’s where they are looking for information and support to guide them in health decisions. By partnering with KFF and the Black Coalition Against COVID, we are able to bridge the information gap between communities most at-risk and trusted health experts who are representative of those communities and make clinical topics like COVID vaccine development accessible and relatable in a way that only video can. Together, I believe we can reimagine how health information has traditionally been shared and make public health truly public,” explained\u00a0Garth Graham, MD,\u00a0Director and Global Head of Healthcare and Public Health at YouTube.<\/p>\n

For more about THE CONVERSATION: Between Us, About Us., go to:<\/p>\n

www.BetweenUsAboutUs.org<\/a><\/p>\n

\n www.YouTube.com\/GreaterThanCOVID<\/a>\n <\/p>\n

\n The California Health Care Foundation<\/a>,\u00a0Commonwealth Fund<\/a>\u00a0and\u00a0Sierra Health Foundation<\/a>\u00a0have generously contributed funding to the production and are supporting distribution of the series.\u00a0<\/p>\n

Through Greater Than COVID, KFF will also be working with partners to address information needs in other disproportionately affected communities.<\/p>\n

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\n Black Coalition Against COVID<\/a>\u00a0is a Washington, D.C.-based community initiative which seeks to provide trustworthy, science-based, information curated on behalf of and for the Black community about COVID-19 and the vaccine development process in an effort to help save Black lives at the national and local levels.<\/p>\n

\n KFF (Kaiser Family Foundation)\u00a0<\/a>is a national nonprofit leader in health policy analysis and polling, journalism and social impact media. No affiliation with Kaiser Permanente. Visit the\u00a0COVID-19 Vaccine Monitor Dashboard<\/a>,\u00a0Racial Equity and Health topic page<\/a>, and\u00a0KHN<\/a>. \u00a0<\/p>\n

\n Greater Than COVID<\/a>\u00a0is a public information initiative from KFF to help individuals take charge of their health during the evolving COVID-19 public health crisis. Tailored media messages and community tools address information needs about the vaccines.<\/p>\n

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