{"id":450497,"date":"2021-03-04T07:33:09","date_gmt":"2021-03-04T12:33:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=450497"},"modified":"2021-03-04T07:33:09","modified_gmt":"2021-03-04T12:33:09","slug":"ufc-and-draftkings-reach-groundbreaking-deal","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ufc-and-draftkings-reach-groundbreaking-deal\/","title":{"rendered":"UFC\u00ae and DraftKings Reach Groundbreaking Deal"},"content":{"rendered":"
\n

\n DraftKings Becomes <\/em>
\n UFC\u2019s First Official Exclusive Sportsbook and\u00a0<\/em>
\n Daily Fantasy Partner in the U.S. and Canada<\/em>\n <\/p>\n

\n DraftKings Named Presenting Partner of the UFC Fight Clock,\u00a0<\/em>
\n UFC\u2019s Innovative New Time-Keeping System<\/em>\n <\/p>\n

BOSTON and LAS VEGAS, March 04, 2021 (GLOBE NEWSWIRE) — DraftKings (Nasdaq: DKNG) and UFC\u00ae, the world\u2019s premier mixed martial arts organization, today announced a groundbreaking agreement that marks one of the most significant partnerships in UFC history.<\/p>\n

DraftKings will become UFC\u2019s first-ever \u201cOfficial Sportsbook and Daily Fantasy Partner\u201d in the United States and Canada. The sports technology and entertainment company will now be able to offer in-game promotions, activations, in-broadcast odds integrations and UFC branding across its daily fantasy and betting products and will possess rights to use official UFC marks and logos. On a weekly basis, DraftKings will also provide fans with free-to-play UFC games as well as enhanced prop bets and other innovative sportsbook opportunities. Ahead of UFC 259 on March 6th<\/sup>, DraftKings has launched a free-to-play UFC pool with $10K<\/a> in prizing, available for fans to enter and compete nationwide.<\/p>\n

\u201cThis is a massive deal that will benefit UFC, DraftKings, and most of all the fans,\u201d said UFC President Dana White. \u201cDraftKings is the best at what they do in the betting and daily fantasy space, and unlike other sports, UFC has no off season. The action will be non-stop for fans of UFC and DraftKings. This is the most important deal we\u2019ve ever done to increase engagement with our fans and reach new ones, and I\u2019m looking forward to all the exciting things we\u2019re going to do with DraftKings over the next few years.\u201d<\/p>\n

\u201cCombat sports, and UFC in particular, have scaled significantly across both our sportsbook and daily fantasy verticals, evolving from a niche offering to a high-demand category that we believe will only grow further as we innovate,\u201d said Jason Robins, DraftKings co-founder, CEO and executive chairman. \u201cWhile DraftKings and UFC have previously collaborated on specific events, we are proud to become official partners and explore even more impactful integrations that prioritize the fan experience.\u201d<\/p>\n

\n OFFICIAL SPORTSBOOK AND DAILY FANTASY PARTNER<\/strong>
\n
In 2020, both UFC daily fantasy and sports betting saw substantial growth on DraftKings, setting new company records on multiple fronts. For the first time, DraftKings offered customers two MMA Millionaire contests to keep up with the critical mass of customer interest and has plans to offer several additional contests in 2021.<\/p>\n

\n UFC FIGHT CLOCK<\/strong>
\n
DraftKings will also become the presenting partner of the UFC Fight Clock<\/em><\/strong>, UFC\u2019s new, proprietary, and innovative time-keeping system. The UFC Fight Clock<\/em> utilizes state-of-the-art technology, including the most flexible high-definition screens in the world, to provide fighters and fans with the most accurate time-keeping system in combat sports. The UFC Fight Clock<\/em> is integrated directly into UFC\u2019s production technology, allowing athletes, fans, and officials in the arena to see the same countdown clock per round as viewers watching the broadcast.<\/p>\n

There will be up to four UFC Fight Clocks<\/em> displayed on UFC\u2019s world-famous Octagon\u00ae, giving fighters a view of at least one clock from any vantage point. The UFC Fight Clock <\/em>presented by DraftKings will debut this Saturday, March 6, in Las Vegas during UFC<\/em><\/strong>\u00ae<\/strong><\/sup> 259: BLACHOWICZ vs. ADESANYA<\/em><\/strong>. (See photos of the UFC Fight Clock here<\/a>.)<\/p>\n

\n ADDITIONAL BRANDED INTEGRATIONS<\/strong>
\n
The agreement with UFC also provides DraftKings with a branded presence on the Octagon canvas at select UFC events and during Dana White’s Contender Series<\/em><\/strong>. In addition, DraftKings will have numerous sponsorship integrations within UFC content on both linear and digital platforms, including live broadcasts and pay-per-views, social media assets, and programming on UFC FIGHT PASS\u00ae<\/strong><\/sup>, the world\u2019s leading streaming service for combat sports.<\/p>\n

More information about DraftKings is available at www.draftkings.com<\/a> and fans can download the DraftKings mobile apps via iOS and Android<\/a>. To learn more about the UFC, including the upcoming UFC<\/em><\/strong>\u00ae<\/strong><\/sup> 259: BLACHOWICZ vs. ADESANYA<\/em><\/strong> this Saturday, March 6, fans can visit www.ufc.com<\/a>.<\/p>\n

\n About DraftKings
<\/strong>DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and Oregon in the U.S. DraftKings\u2019 Sportsbook offers mobile and retail betting for major U.S. and international sports and operates in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings\u2019 daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.<\/p>\n

\n About UFC\u00ae<\/strong>
\n
UFC\u00ae<\/sup> is the world\u2019s premier mixed martial arts organization (MMA), with more than 625 million fans and 142 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. UFC\u2019s athlete roster features the world\u2019s best MMA athletes representing more than 70 countries. The organization\u2019s digital offerings include UFC FIGHT PASS\u00ae<\/sup>, one of the world\u2019s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada.\u00a0For more information, visit UFC.com<\/a> and follow UFC at Facebook.com\/UFC<\/a>, Twitter, Snapchat, Instagram and TikTok: @UFC.<\/p>\n

\n Media Contact<\/strong>
\n
\n media@draftkings.com<\/a>
\n
\n @DraftKingsNews<\/a>\n <\/p>\n

\n UFC<\/strong>
\n
Chris Bellitti at cbellitti@ufc.com<\/a> or Brian Smith at bsmith@ufc.com<\/p>\n

\n FORWARD-LOOKING STATEMENTS<\/strong>\n <\/p>\n

Certain statements made in this release are \u201cforward looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words \u201cestimates,\u201d \u201cprojected,\u201d \u201cexpects,\u201d \u201canticipates,\u201d \u201cforecasts,\u201d \u201cplans,\u201d \u201cintends,\u201d \u201cbelieves,\u201d \u201cseeks,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cfuture,\u201d \u201cpropose\u201d and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings\u2019 control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings\u2019 Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.\u00a0<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

DraftKings Becomes UFC\u2019s First Official Exclusive Sportsbook and\u00a0 Daily Fantasy Partner in the U.S. and Canada DraftKings Named Presenting Partner of the UFC Fight Clock,\u00a0 UFC\u2019s Innovative New Time-Keeping System BOSTON and LAS VEGAS, March 04, 2021 (GLOBE NEWSWIRE) — DraftKings (Nasdaq: DKNG) and UFC\u00ae, the world\u2019s premier mixed martial arts organization, today announced a groundbreaking agreement that marks one of the most significant partnerships in UFC history. DraftKings will become UFC\u2019s first-ever \u201cOfficial Sportsbook and Daily Fantasy Partner\u201d in the United States and Canada. The sports technology and entertainment company will now be able to offer in-game promotions, activations, in-broadcast odds integrations and UFC branding across its daily fantasy and betting products and will possess rights to use official … <\/p>\n

Continue reading “UFC\u00ae and DraftKings Reach Groundbreaking Deal”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-450497","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nUFC\u00ae and DraftKings Reach Groundbreaking Deal - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ufc-and-draftkings-reach-groundbreaking-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UFC\u00ae and DraftKings Reach Groundbreaking Deal - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DraftKings Becomes UFC\u2019s First Official Exclusive Sportsbook and\u00a0 Daily Fantasy Partner in the U.S. and Canada DraftKings Named Presenting Partner of the UFC Fight Clock,\u00a0 UFC\u2019s Innovative New Time-Keeping System BOSTON and LAS VEGAS, March 04, 2021 (GLOBE NEWSWIRE) — DraftKings (Nasdaq: DKNG) and UFC\u00ae, the world\u2019s premier mixed martial arts organization, today announced a groundbreaking agreement that marks one of the most significant partnerships in UFC history. 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