{"id":450303,"date":"2021-03-04T03:03:28","date_gmt":"2021-03-04T08:03:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=450303"},"modified":"2021-03-04T03:03:28","modified_gmt":"2021-03-04T08:03:28","slug":"bevcanna-appoints-former-pepsico-executive-as-president","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bevcanna-appoints-former-pepsico-executive-as-president\/","title":{"rendered":"BevCanna Appoints Former PepsiCo Executive as President"},"content":{"rendered":"

<\/p>\n

\nBevCanna Appoints Former PepsiCo Executive as President\n<\/p>\n

Highly experienced leader strengthens newly expanded health and wellness; beverage and natural products company with decades of consumer packaged goods expertise<\/i><\/p>\n

VANCOUVER, British Columbia–(BUSINESS WIRE<\/a>)–
\nDiversified health and wellness; beverage and natural products company, BevCanna Enterprises Inc.<\/a> (CSE:BEV<\/a>, Q:BVNNF<\/a>, FSE:7BC<\/a>) (\u201cBevCanna<\/b>\u201d or the \u201cCompany<\/b>\u201d) is pleased to announce that leading consumer packaged goods (\u201cCPG\u201d) executive Melise Panetta has been appointed to the role of President of the expanding company.\n<\/p>\n

\nMs. Panetta is a highly experienced sales, marketing and commercial leader within the CPG sector, having held senior and executive roles at global companies such as General Mills (NYSE:GIS)<\/a>, PepsiCo (Nasdaq:PEP)<\/a>, and S.C. Johnson. Ms. Panetta\u2019s broad experience in both the CPG and cannabis sectors position her well to lead BevCanna in its evolution into a fully diversified health and wellness; beverage and natural products company.\n<\/p>\n

\n\u201cMelise joined the team in the fall to build our international commercial strategy, and is now the perfect choice to lead our transformation into a globally-focused diversified beverage and natural products company,\u201d said Marcello Leone, Founder and CEO of BevCanna. \u201cWe\u2019ve already capitalized on her significant expertise to accelerate our strategic planning for the newly amalgamated company, and we\u2019ll continue to leverage this leadership as she takes on the President role.\u201d\n<\/p>\n

\n\u201cI\u2019ve been thrilled to work with BevCanna in this period of intense growth and look forward to taking on this leadership role as we focus on both domestic and global expansion,\u201d said Ms. Panetta. \u201cWith the recent acquisition of Naturo Group, the continued expansion of our Pure Therapy platform, and the recently announced approval of our Health Canada Standard Processing License, BevCanna is well-positioned to build a leading position in the rapidly growing cannabis and wellness sectors.\n<\/p>\n

\n\u201cWe have a number of well-defined growth initiatives underway,\u201d continued Ms. Panetta. \u201cIn the cannabis sector, our focus is on the launch of the market-leading Keef Brands as well as developing a robust roster of white-label clients at our newly licensed facility. In the wellness sector we\u2019re continuing to expand Naturo Group’s CPG white-label clientele, driving growth of the TRACE brand both domestically and internationally, as well as continuing to expand our popular Pure Therapy platform. This is a truly transformative time for BevCanna.\u201d\n<\/p>\n

\nMs. Panetta succeeds Martino Ciambrelli in the role of President. Mr. Ciambrelli will continue to lead the company through his seat on the Board of Directors, as well as his continued position as Senior Person in Charge on BevCanna\u2019s Health Canada Standard Processing License. Mr. Ciambrelli\u2019s continued involvement in strategy, sales, and overall corporate initiatives will ensure a smooth transition of Ms. Panetta.\n<\/p>\n

About Melise Panetta<\/b><\/p>\n

\nMelise Panetta is a seasoned marketing and sales executive with a track record of delivering exceptional results and leading highly impactful teams. Melise\u2019s expertise comes from almost 20 years of leadership experience in large multi-national corporations where she led globally recognized brands, innovation strategy, commercialization as well as customer development.\n<\/p>\n

\nPrior to Melise\u2019s tenure at BevCanna, Melise held progressively senior positions at General Mills, PepsiCo, and SC Johnson, as well as in the cannabis space including the roles of Chief Commercial Officer and Vice President of Sales and Marketing. Her innovative thinking has resulted in new ways to break down consumer and customer barriers. Whether it be relaunching Tostitos in Canada, managing 100+ SKUs in an innovation pipeline for PepsiCo or elevating SC Johnson\u2019s relationship with key retail customers, Melise is known for employing unique strategies to deliver results.\n<\/p>\n

\nMelise earned her Honours Bachelor of Science degree from the University of Western Ontario and her MBA from York University. Among her numerous business awards and recognitions, Melise has earned a number of Best New Product Awards as well as Strategy Magazine\u2019s Shopper Innovation award.\n<\/p>\n

About BevCanna Enterprises Inc.<\/b><\/p>\n

BevCanna Enterprises Inc.<\/span> (CSE:BEV<\/span>, Q:BVNNF<\/span>, FSE:7BC<\/span>) is a diversified health & wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients.\n<\/p>\n

\nWith decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, Canada, BevCanna owns a pristine alkaline spring water aquifer and a world\u2013class 40,000\u2013square\u2013foot, HACCP certified manufacturing facility, with a bottling capacity of up to 210M bottles annually. BevCanna\u2019s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE<\/span> brand, its Pure Therapy<\/span> natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with #1 U.S. cannabis beverage company Keef Brands<\/span>.\n<\/p>\n

Disclaimer for Forward-Looking Information<\/b><\/p>\n

\nThis news release contains forward-looking statements. All statements, other than statements of historical fact that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future are forward-looking statements. Forward-looking statements in this news release include statements regarding: the new President\u2019s broad experience in both the CPG and cannabis sectors position her well to lead BevCanna in its evolution into a fully diversified health and wellness beverage and natural products company; that BevCanna is well-positioned to build a leading position in the rapidly growing cannabis and wellness sectors; and other statements regarding the business plans of the Company. The forward-looking statements reflect management\u2019s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking statements.\n<\/p>\n

\nAlthough the Company believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, accordingly, undue reliance should not be put on such statements due to their inherent uncertainty. Factors that could cause actual results or events to differ materially from current expectations include, among other things: general market conditions; changes to consumer preferences; and volatility of commodity prices; and other factors beyond the control of the parties. The Company expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.\n<\/p>\n

NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210304005343\/en\/<\/a><\/span><\/p>\n

On behalf of the Board of Directors:
\n<\/b>
John Campbell, Chief Financial Officer and Chief Strategy Officer
\n
Director, BevCanna Enterprises Inc.\n<\/p>\n

For media enquiries or interviews, please contact:
\n<\/b>
Wynn Theriault, Thirty Dash Communications Inc.
\n
416-710-3370
\n
wynn@thirtydash.ca<\/a><\/p>\n

For investor enquiries, please contact:
\n<\/b>
Bryce Allen, BevCanna Enterprises Inc.
\n
778-766-3744
\n
bryce@bevcanna.com<\/a><\/p>\n

KEYWORDS:<\/b> North America Canada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Retail Health Fitness & Nutrition Human Resources Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

BevCanna Appoints Former PepsiCo Executive as President Highly experienced leader strengthens newly expanded health and wellness; beverage and natural products company with decades of consumer packaged goods expertise VANCOUVER, British Columbia–(BUSINESS WIRE)– Diversified health and wellness; beverage and natural products company, BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) (\u201cBevCanna\u201d or the \u201cCompany\u201d) is pleased to announce that leading consumer packaged goods (\u201cCPG\u201d) executive Melise Panetta has been appointed to the role of President of the expanding company. Ms. Panetta is a highly experienced sales, marketing and commercial leader within the CPG sector, having held senior and executive roles at global companies such as General Mills (NYSE:GIS), PepsiCo (Nasdaq:PEP), and S.C. Johnson. Ms. Panetta\u2019s broad experience in both the CPG and cannabis … <\/p>\n

Continue reading “BevCanna Appoints Former PepsiCo Executive as President”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-450303","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBevCanna Appoints Former PepsiCo Executive as President - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bevcanna-appoints-former-pepsico-executive-as-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BevCanna Appoints Former PepsiCo Executive as President - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BevCanna Appoints Former PepsiCo Executive as President Highly experienced leader strengthens newly expanded health and wellness; beverage and natural products company with decades of consumer packaged goods expertise VANCOUVER, British Columbia–(BUSINESS WIRE)– Diversified health and wellness; beverage and natural products company, BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) (\u201cBevCanna\u201d or the \u201cCompany\u201d) is pleased to announce that leading consumer packaged goods (\u201cCPG\u201d) executive Melise Panetta has been appointed to the role of President of the expanding company. Ms. Panetta is a highly experienced sales, marketing and commercial leader within the CPG sector, having held senior and executive roles at global companies such as General Mills (NYSE:GIS), PepsiCo (Nasdaq:PEP), and S.C. Johnson. 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