{"id":449313,"date":"2021-03-03T07:06:35","date_gmt":"2021-03-03T12:06:35","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=449313"},"modified":"2021-03-03T07:06:35","modified_gmt":"2021-03-03T12:06:35","slug":"cottonelle-announces-partnership-with-blkhlth-to-launch-colorectal-cancer-initiative","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cottonelle-announces-partnership-with-blkhlth-to-launch-colorectal-cancer-initiative\/","title":{"rendered":"Cottonelle\u00ae Announces Partnership with BLKHLTH\u00ae to Launch Colorectal Cancer Initiative"},"content":{"rendered":"
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The new partnership will help reduce barriers and address stigmas related to colorectal cancer screenings<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEENAH, Wis.<\/span>, March 3, 2021<\/span> \/PRNewswire\/ —\u00a0As a brand committed to downthere<\/i>care, Cottonelle\u00ae<\/a>\u00a0announced today its partnership with BLKHLTH\u00ae<\/a>, a nonprofit organization that seeks to reduce the impact of racism on Black health through education and action. In its inaugural year, Cottonelle has committed a $750,000<\/span> donation to BLKHLTH with programming aimed to reach Black people with critical information about colorectal cancer, commonly known as cancer of the colon or rectum. Colorectal cancer is the second leading cause of cancer related deaths among Americans, with Black Americans having a 40 percent higher death rate compared to White Americans[1]<\/sup>. However, if caught and treated early, colorectal cancer has a 90 percent survival rate.[2]<\/sup><\/p>\n

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Together, Cottonelle and BLKHLTH will work to address stigmas and reduce barriers associated with screening for colorectal cancer by providing health educational resources and free at-home colorectal cancer screening tests[3]<\/sup> available at Cottonelle.com\/GoodDownThere<\/a>, while supplies last.[4]<\/sup><\/p>\n

“Due to systemic racism, Black people have reduced access to health-protective resources \u2013like livable-wage jobs, healthy foods, affordable health insurance and quality medical treatment – that could impact the prevention, detection and treatment of health conditions like colorectal cancer,” said Matthew McCurdy<\/span>, Co-Founder and President of BLKHLTH. “Cottonelle approached us wanting to address these issues and we are excited to partner with them to further our mission and address the health disparities that Black people face, starting with colorectal cancer, that have a big impact on our community. Together, we’ll spread awareness, provide resources like screening, education, and financial support, and encourage our community to take preventative action.”<\/p>\n

To reduce the financial burden of some patients, Cottonelle and BLKHLTH have partnered with the Colorectal Cancer Alliance<\/a> to provide financial assistance to Black patients in need of follow-up care. Learn more about the Cottonelle and BLKHLTH sponsored financial assistance fund at Cottonelle.com\/GoodDownThere<\/a>. Additionally, BLKHLTH will engage ambassador organizations in five key markets including Detroit<\/span>, Houston<\/span>, Oakland<\/span>, Philadelphia<\/span> and Washington, D.C.<\/span> to help amplify the messages around the risks for colorectal cancer within the Black community and aid in the distribution of the complimentary screening kits in those communities.<\/p>\n

Joining the mission is simple, with several ways to get involved:<\/p>\n