{"id":448768,"date":"2021-03-02T14:13:17","date_gmt":"2021-03-02T19:13:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=448768"},"modified":"2021-03-02T14:13:17","modified_gmt":"2021-03-02T19:13:17","slug":"ipg-mediabrands-unveils-industry-first-equity-upfront-to-raise-visibility-and-receptivity-of-black-owned-media-businesses","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-unveils-industry-first-equity-upfront-to-raise-visibility-and-receptivity-of-black-owned-media-businesses\/","title":{"rendered":"IPG Mediabrands Unveils Industry-First Equity Upfront\u2122 to Raise Visibility and Receptivity of Black-Owned Media Businesses"},"content":{"rendered":"

<\/p>\n

IPG Mediabrands Unveils Industry-First Equity Upfront<\/b>\u2122<\/b> to Raise Visibility and Receptivity of Black-Owned Media Businesses <\/b><\/p>\n

The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nIPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront\u2122, an annual weeklong event during the week of March 15th<\/sup>, to raise visibility and receptivity of Black-owned and targeted media businesses. Led by Mediabrands entity MAGNA, the leading global media investment and intelligence company, the Equity Upfront\u2122 will highlight entities across all media (i.e., linear, video\/streaming, digital, radio and print). Among the confirmed media partners are Allen Media Group\/Entertainment Studios, BET Network, Essence Communications and Urban One. Confirmed Mediabrands clients participating include American Express, BMW, CVS Health\/Aetna, Johnson & Johnson, to name a few.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210302006030\/en\/<\/a><\/p>\n

\n\u201cAs we reviewed our media partnerships at Mediabrands, we saw the need to be more inclusive in our media investment strategies with Black audiences,\u201d said Daryl Lee, Mediabrands Global CEO. \u201cThe Equity Upfront\u2122 is an opportunity to enact real change by increasing investment in often underrepresented media businesses that reflect the significant influence of Black consumers and trendsetters in the economy.\u201d\n<\/p>\n

\nMAGNA and Mediabrands used an equity and equality strategic investment (EESI) approach designed to measure and increase sustained investment and support of Black-owned and targeted media businesses.\n<\/p>\n

\n\u201cOur mission with the Equity Upfront\u2122 is to move beyond intent and into actionable steps with minority and Black media partnerships,\u201d said Dani Benowitz, President, U.S., MAGNA. \u201cThe minority consumer\u2019s consumption patterns are influential across all media and we must take accountable steps forward to address the inequities in how we invest. I have no doubt this critical initiative will urge other industry partners to see where there are gaps in their media approach and how they\u2019re contributing to BIPOC media partner oversight.\u201d\n<\/p>\n

\n\u201cI am thrilled to be a part of an effort that is increasing sustained investment and support of Black-owned and targeted media businesses,\u201d said Joy Profet, EVP, Head of Growth & Operations, MAGNA. \u201cI have a passion for creating opportunity for audiences of color growing in influence, and I look forward to partnering with our media partners to help level the playing field for clients to access their audiences.\u201d\n<\/p>\n

\nWhile the inaugural 2021 Equity Upfront\u2122 will focus on partnerships with Black-owned and targeted media businesses, Mediabrands will expand partnership efforts with other multicultural platforms including but not limited to the Latinx, Asian and LGBTQIA+ audiences.\n<\/p>\n

ABOUT MEDIABRANDS<\/span>:<\/b><\/p>\n

\nIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative, and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands\u2019 clients include many of the world\u2019s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com<\/a> and be sure to follow us on LinkedIn<\/a>, Twitter<\/a> or Instagram<\/a>.\n<\/p>\n

ABOUT MAGNA<\/span><\/b>:\n<\/p>\n

\nMAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers.\n<\/p>\n

\nWe are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement, also known as \u201cPEACE.\u201d For more information, please visit our website: https:\/\/magnaglobal.com\/<\/a> and follow us on LinkedIn<\/a> and Twitter<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210302006030\/en\/<\/a><\/span><\/p>\n

PRESS CONTACT<\/span><\/b>:
\n
Rahel Rasu
\n
Global Chief Communications Officer, Mediabrands
\n
Rahel.rasu@mbww.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Family Technology Consumer Teens Parenting Publishing Public Relations\/Investor Relations Marketing Entertainment Advertising Communications Social Media Search Engine Optimization General Entertainment Search Engine Marketing Blogging Other Consumer Women Seniors Men Internet Gay & Lesbian<\/p>\n

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IPG Mediabrands Unveils Industry-First Equity Upfront\u2122 to Raise Visibility and Receptivity of Black-Owned Media Businesses The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress NEW YORK–(BUSINESS WIRE)– IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront\u2122, an annual weeklong event during the week of March 15th, to raise visibility and receptivity of Black-owned and targeted media businesses. Led by Mediabrands entity MAGNA, the leading global media investment and intelligence company, the Equity Upfront\u2122 will highlight entities across all media (i.e., linear, video\/streaming, digital, radio and print). Among the confirmed media partners are Allen Media Group\/Entertainment Studios, BET Network, Essence Communications and Urban One. Confirmed Mediabrands clients … <\/p>\n

Continue reading “IPG Mediabrands Unveils Industry-First Equity Upfront\u2122 to Raise Visibility and Receptivity of Black-Owned Media Businesses”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-448768","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIPG Mediabrands Unveils Industry-First Equity Upfront\u2122 to Raise Visibility and Receptivity of Black-Owned Media Businesses - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-unveils-industry-first-equity-upfront-to-raise-visibility-and-receptivity-of-black-owned-media-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Mediabrands Unveils Industry-First Equity Upfront\u2122 to Raise Visibility and Receptivity of Black-Owned Media Businesses - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands Unveils Industry-First Equity Upfront\u2122 to Raise Visibility and Receptivity of Black-Owned Media Businesses The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress NEW YORK–(BUSINESS WIRE)– IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront\u2122, an annual weeklong event during the week of March 15th, to raise visibility and receptivity of Black-owned and targeted media businesses. 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Led by Mediabrands entity MAGNA, the leading global media investment and intelligence company, the Equity Upfront\u2122 will highlight entities across all media (i.e., linear, video\/streaming, digital, radio and print). Among the confirmed media partners are Allen Media Group\/Entertainment Studios, BET Network, Essence Communications and Urban One. 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