{"id":448723,"date":"2021-03-02T12:38:14","date_gmt":"2021-03-02T17:38:14","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=448723"},"modified":"2021-03-02T12:38:14","modified_gmt":"2021-03-02T17:38:14","slug":"cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\/","title":{"rendered":"CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution"},"content":{"rendered":"<div class=\"mw_release\">\n<p>Madison, March  02, 2021  (GLOBE NEWSWIRE) &#8212; To do more to serve its Medicaid and Marketplace health plan members during COVID, Children\u2019s Community Health Plan (CCHP) partnered with Kiio to expand outreach efforts, tripled enrollment in its digital musculoskeletal (MSK) program, and had significant impact on improving member health while minimizing the need for emergency room and other in-facility visits. <\/p>\n<p>CCHP initially rolled Kiio out to its Medicaid and Marketplace members in early 2019 and saw very strong results for Kiio participants in the first year. Members using Kiio experienced a 61% reduction in pain and a 52% improvement in function on average. Many of these members took advantage of the fact that Kiio does not require sending any special equipment or scheduling to get started\u201461% of Kiio users reported a reduction in pain within one week of engagement with Kiio. Also, 90% of members said Kiio helped them learn to better manage their pain.<\/p>\n<p>\u201cThen in 2020, when COVID hit, we knew that our members would face even greater physical and mental strain during a time when it would be more difficult to access facility-based care. We wanted to do more to serve our members and expand their options for virtual care,\u201d said Jamie Heberer, CCHP Director Case Management and Health Promotion.<\/p>\n<p>Jim Slawson, MD, CCHP\u2019s Chief Medical Officer, shared, \u201cCCHP chose Kiio because Kiio\u2019s digital therapeutic treatment is evidence-based, has proven clinical and cost outcomes, and is very easy to use. We wanted to provide our members with a program that would meet them where they are, be available anytime and anywhere, and offer immediate access especially given the need for social distancing and reduced access to facility-based care during COVID-19.\u201d<\/p>\n<p>\u201cWe re-launched Kiio with an even more robust marketing campaign,\u201d said Heberer. \u201cWe saw enrollment triple in a short period of time, which highlights how our members really value digital care programs that empower them to manage their pain. We continue to apply multi-channel communication approaches to expand the use and benefit of the Kiio program.\u201d<\/p>\n<p>During this challenging year, it was also crucial for CCHP to address the fact that pain and mental well-being go hand in hand. Heberer further commented, \u201cKiio was able to help our members reduce their pain and improve their function along with their mental well-being. At a time when mental health symptoms are increasing, 80% of Kiio users report stable or improved mental well-being.\u201d<\/p>\n<p>CCHP members using Kiio have testified to its ease of use, convenience and effectiveness:<\/p>\n<ul>\n<li>\u201cI feel like I&#8217;m not exercising alone! I like being guided through it. I actually looked forward to it each day.\u201d<\/li>\n<li>\u201cYou can do it whenever it fits into your schedule.\u201d<\/li>\n<li>\u201cIt is easy to use. Because I have a smart phone, I can take the program with me and use it at my convenience.\u201d<\/li>\n<li>\u201cKiio shows exercise can help instead of taking pills, and shows the correct way [to do the exercises].\u201d<\/li>\n<li>\u201cKiio started slow and let me progress at my pace. It helped my whole body not just my back.\u201d<\/li>\n<\/ul>\n<p>Kiio CEO Lydia Zeller recognized CCHP\u2019s responsiveness in driving the program\u2019s impact. \u201cKiio deeply values CCHP\u2019s nimbleness and dedication to members\u2019 care,\u201d said Zeller. \u201cWith the challenges of COVID-19, our teams quickly realized the additional benefit from Kiio\u2019s digital-first approach to chronic pain management and sudden flare-ups. Members avoided visits to overburdened emergency rooms and urgent care clinics, getting MRIs and facility-based procedures, and reliance on opioid prescriptions.\u201d<\/p>\n<p>Key to increasing use of Kiio and achieving these outcomes was CCHP and Kiio working together to launch a more robust, multi-channel member awareness and engagement campaign. Zeller continues, \u201cThis creative approach to outreach is a wonderful example of how Health Plans and Digital Health companies can partner to promote safety and well-being for their members during the pandemic.\u201d<\/p>\n<p>\u00a0<\/p>\n<p align=\"center\">##<\/p>\n<p>\u00a0<\/p>\n<p>\n        <b>About Children\u2019s Community Health Plan (CCHP) <\/b>\n      <\/p>\n<p>Children\u2019s Community Health Plan (CCHP), an affiliate of Children\u2019s Wisconsin, is an HMO dedicated to providing access to the highest quality health care and services to our members living in Wisconsin. We are proud to serve over 160,000 members between our two products, Medicaid and Together with CCHP Marketplace product. Children\u2019s Community Health Plan is a member of the Association for Community Affiliated Plans (ACAP), which is a national trade association representing more than 75 nonprofit safety net health plans which collectively provide health coverage to more than 20 million people. ACAP\u2019s mission is to strengthen not-for-profit Safety Net Health Plans in their work to improve the health and well-being of lower-income people and\/or people with significant health needs.<\/p>\n<p>\n        <b>About Kiio<\/b>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HpnFzmyWAVo9PHvt_-Sct9VTGPnK5Cage1sODdLdRuFJYTKTT6k57-nu0K7F2KvQ_cTXIr1yy41y6d3nAeQlX7cOV060VJql-7m5fhaH5vRxGuZZP18gBHc3XievNEgV15jeG4bVSD-Hayy74s9czG29erIW4FjVCrp8FcsY5z_VILD3SJh_bWrA-8h5J683LpmEPZZuyfHeBM9bLSaT0S-TmzJ_h8o5FEtwKIo8qXKFN0Gpl9Y3n618B3DeOMJWJvzGU2q2Y3PZrv7NedPWLDutaeMxAyF6ppVepF6Q9KPgqTywvlCI5Y2lkto0sjpN6V0e0c0gBvr5cLQFaulqolYmSbQd1rWFrPr17tNYfyobrYjy25oEHVwBOLuXbqBrD701dKxVmo8Ezx7zOmSciuxJfTqzS_V6t3qalhR0PxitJmyvERDUsqsgrUV6uaJVyPvjSbvSPIGYAtRagndFF29Y5Gxoxzp1Y9VWDZ53kp7VfcID-9fimNbTN7e8xIanbC7sc9t2ZQ9kxEP8Zii0joARR_djLgPiUSF8-VCXBEMRp5eMq7mjO-lsITbE1GWHmzF-22uz83ltN_cI_2_wrIoScb8Y7IZCjhfoTh30PTXG_eIGHKgmWZ9ZVLT95P4pi81jQN6T7NvSHTkrC1ES36z0k5TfD7t6bqsc0X3TkSBY-4bsQ_W7ElEIsBw2f9PJDgthpcnx1dFjcvg6s1ZJQZkMKYkxSc2Cd1cH7QjBtnv1Z9FMPlR0YkCSTTubyyAT2rQkSJK-neXp6-uwUitexYhXM2SsOUr7_qkC1WByVVfkcpAYxyEXvfhcHma91IkllljDBrlXXEOdxl1izpf7gicAojcI2XLXIKe_cA1R1NkZIDtavDiUuvXKZKcEVUuTXCC5itcvqs0c6PvIa2LURt4vVVNPwO1DHxoplT8JN4EtKpUzv4LNFXPVaen1jKeSQV15INQmRzmjtBYSkev7W71StPDO7lEBfp8xAAfNlTTdokezWT1vbg_JvxcwN4X7kSN1efdB52y1uGhAJdbLCDMnwlwcTv-4inYer-5KjGDkw1SKz5rIiAqWp9gpbm9B9qDLxADzBr0AAJVfABT2Qrh-zpsLd3DodOIv4iWrWkwDFEyW5KqeAuo4Osv3GBD7NbF8_pfJciresPBVRtv44Q==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Kiio is changing the way employers, health plans and members manage musculoskeletal (MSK) pain. With Kiio, members can immediately take control of their pain and improve function of their back, knees, neck, and hips. No waiting on shipped sensors or scheduling triage calls. Everything members need is available 24\/7 via mobile app. Over 50% of members screen and start Kiio the same day. Members receive personalized, progressive exercise therapy, education and digital support with access to 1:1 coaching. Convenient, easy-to-use, inclusive and scalable, Kiio\u2019s evidence-based solution is proven to drive better outcomes at lower costs. Claims-based studies show Kiio significantly reduces pain, opioid use and medical spend while improving increased function, productivity, and quality of life. Learn more at Kiio.com.<\/a>\n      <\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/9bc8618d-c551-49c2-a70f-72fcc0f5e9e8\" rel=\"noopener noreferrer\">Kiio+CCHP_Medicaid-COVID-Results PR<\/a>\n        <\/li>\n<\/ul>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4Mjk4OSM0MDQ0NTg1IzIwMDEzNjE=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/604dce37-5566-4c8d-8419-97897c6526ff\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Dara Shulman\r\nKiio\r\n608-467-4617\r\ndshulman@kiio.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Madison, March 02, 2021 (GLOBE NEWSWIRE) &#8212; To do more to serve its Medicaid and Marketplace health plan members during COVID, Children\u2019s Community Health Plan (CCHP) partnered with Kiio to expand outreach efforts, tripled enrollment in its digital musculoskeletal (MSK) program, and had significant impact on improving member health while minimizing the need for emergency room and other in-facility visits. CCHP initially rolled Kiio out to its Medicaid and Marketplace members in early 2019 and saw very strong results for Kiio participants in the first year. Members using Kiio experienced a 61% reduction in pain and a 52% improvement in function on average. Many of these members took advantage of the fact that Kiio does not require sending any special &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-448723","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Madison, March 02, 2021 (GLOBE NEWSWIRE) &#8212; To do more to serve its Medicaid and Marketplace health plan members during COVID, Children\u2019s Community Health Plan (CCHP) partnered with Kiio to expand outreach efforts, tripled enrollment in its digital musculoskeletal (MSK) program, and had significant impact on improving member health while minimizing the need for emergency room and other in-facility visits. CCHP initially rolled Kiio out to its Medicaid and Marketplace members in early 2019 and saw very strong results for Kiio participants in the first year. Members using Kiio experienced a 61% reduction in pain and a 52% improvement in function on average. Many of these members took advantage of the fact that Kiio does not require sending any special &hellip; Continue reading &quot;CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-02T17:38:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE4Mjk4OSM0MDQ0NTg1IzIwMDEzNjE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution\",\"datePublished\":\"2021-03-02T17:38:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\\\/\"},\"wordCount\":907,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE4Mjk4OSM0MDQ0NTg1IzIwMDEzNjE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\\\/\",\"name\":\"CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/cchp-partners-with-kiio-to-support-medicaid-and-marketplace-members-during-covid-19-with-an-evidence-based-pain-management-solution\/","og_locale":"en_US","og_type":"article","og_title":"CCHP Partners with Kiio to Support Medicaid and Marketplace Members During COVID-19 with an Evidence-Based Pain Management Solution - Market Newsdesk","og_description":"Madison, March 02, 2021 (GLOBE NEWSWIRE) &#8212; To do more to serve its Medicaid and Marketplace health plan members during COVID, Children\u2019s Community Health Plan (CCHP) partnered with Kiio to expand outreach efforts, tripled enrollment in its digital musculoskeletal (MSK) program, and had significant impact on improving member health while minimizing the need for emergency room and other in-facility visits. CCHP initially rolled Kiio out to its Medicaid and Marketplace members in early 2019 and saw very strong results for Kiio participants in the first year. Members using Kiio experienced a 61% reduction in pain and a 52% improvement in function on average. 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