{"id":446617,"date":"2021-03-01T06:48:15","date_gmt":"2021-03-01T11:48:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=446617"},"modified":"2021-03-01T06:48:15","modified_gmt":"2021-03-01T11:48:15","slug":"comscore-and-omnicom-announce-expanded-data-agreement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-omnicom-announce-expanded-data-agreement\/","title":{"rendered":"Comscore and Omnicom Announce Expanded Data Agreement"},"content":{"rendered":"
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First-mover deal adds Comscore’s privacy-safe behavioral data to Omni, enhancing relevance and efficacy of marketers’ messaging and media investments<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n RESTON, Va.<\/span>, March 1, 2021<\/span> \/PRNewswire\/ — Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a newly expanded data agreement\u00a0with leading\u00a0global marketing and corporate\u00a0communications company\u00a0Omnicom Group Inc<\/a>. (NYSE: OMC). Under the terms of the agreement, Comscore will provide privacy-safe e-commerce and audience behavioral data to Omni<\/a>, the marketing operating system that supports Omnicom’s global network of agencies. Omni identifies and defines personalized consumer experiences at scale, enabling more relevant and effective creative development, media planning\/buying\/optimization and analytics capabilities for Omnicom clients.\u00a0 <\/p>\n

Omnicom is the first holding company to have access to this data set, which adds an unparalleled level of specificity to Omni’s ability to provide a single view of the consumer that can be dynamically shared across all marketing practices, enabling highly targeted advertising campaigns that consistently deliver on the right time, right message, right place marketing trifecta.<\/p>\n

The agreement represents\u00a0the next evolution of Comscore’s industry-leading Activation suite, which is designed to help advertisers reach specific demographics, behavioral audiences, and TV and OTT audiences in brand-safe, relevant contexts across desktop, mobile, and now Connected TV (CTV) platforms.<\/p>\n

“This new Comscore integration gives us unprecedented visibility into the consumer journey \u2013 and\u00a0that translates to a singular degree of\u00a0precision in targeting audiences and creating end-to-end consumer experiences,”\u00a0says Slavi Samardzija<\/span>, CEO of Annalect, the Omnicom data and analytics division that developed and oversees Omni. “It exemplifies the benefits of our federated and best-in-class approach to data architecture, which enables us to source data with the highest level of consumer privacy controls and the most relevance for our clients.”<\/p>\n

“As media consumption continues to evolve, Comscore remains committed to providing audience measurement solutions that are focused on privacy, accuracy and scale – across all screens,” says John Bulgrin<\/span>, Senior Vice President, Comscore. “Integrating Comscore behavioral data into the Omni operating system will deliver more actionable insights that will improve outcomes for Omnicom’s clients.”<\/p>\n

\n About Comscore
<\/b>Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com<\/a>.<\/p>\n

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\n \"New
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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/comscore-and-omnicom-announce-expanded-data-agreement-301236851.html<\/a><\/p>\n

SOURCE Comscore<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

First-mover deal adds Comscore’s privacy-safe behavioral data to Omni, enhancing relevance and efficacy of marketers’ messaging and media investments PR Newswire RESTON, Va., March 1, 2021 \/PRNewswire\/ — Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a newly expanded data agreement\u00a0with leading\u00a0global marketing and corporate\u00a0communications company\u00a0Omnicom Group Inc. (NYSE: OMC). Under the terms of the agreement, Comscore will provide privacy-safe e-commerce and audience behavioral data to Omni, the marketing operating system that supports Omnicom’s global network of agencies. Omni identifies and defines personalized consumer experiences at scale, enabling more relevant and effective creative development, media planning\/buying\/optimization and analytics capabilities for Omnicom clients.\u00a0 Omnicom is the first holding company to have access to … <\/p>\n

Continue reading “Comscore and Omnicom Announce Expanded Data Agreement”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-446617","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nComscore and Omnicom Announce Expanded Data Agreement - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-omnicom-announce-expanded-data-agreement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore and Omnicom Announce Expanded Data Agreement - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"First-mover deal adds Comscore’s privacy-safe behavioral data to Omni, enhancing relevance and efficacy of marketers’ messaging and media investments PR Newswire RESTON, Va., March 1, 2021 \/PRNewswire\/ — Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a newly expanded data agreement\u00a0with leading\u00a0global marketing and corporate\u00a0communications company\u00a0Omnicom Group Inc. (NYSE: OMC). Under the terms of the agreement, Comscore will provide privacy-safe e-commerce and audience behavioral data to Omni, the marketing operating system that supports Omnicom’s global network of agencies. 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